MVRK (Maverick Lifestyle) Gross Margin % : 57.17% (As of Jun. 2023)

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What is Maverick Lifestyle Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Maverick Lifestyle's Gross Profit for the three months ended in Jun. 2023 was $0.26 Mil. Maverick Lifestyle's Revenue for the three months ended in Jun. 2023 was $0.45 Mil. Therefore, Maverick Lifestyle's Gross Margin % for the quarter that ended in Jun. 2023 was 57.17%.

The historical rank and industry rank for Maverick Lifestyle's Gross Margin % or its related term are showing as below:

MVRK's Gross Margin % is not ranked ^*
in the Tobacco Products industry.
Industry Median: 34.025
* Ranked among companies with meaningful Gross Margin % only.

Maverick Lifestyle had a gross margin of 57.17% for the quarter that ended in Jun. 2023 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Maverick Lifestyle was 0.00% per year.

Maverick Lifestyle Gross Margin % Historical Data

The historical data trend for Maverick Lifestyle's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Maverick Lifestyle Gross Margin % Chart

Maverick Lifestyle Annual Data

Trend

Dec20

Dec21

Dec22

Gross Margin %

55.47

56.89

Maverick Lifestyle Quarterly Data
	Dec21	Mar22	Jun22	Dec22	Mar23	Jun23
Gross Margin %	Get a 7-Day Free Trial			80.48	48.10	-	71.86	57.17

Competitive Comparison of Maverick Lifestyle's Gross Margin %

For the Tobacco subindustry, Maverick Lifestyle's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Maverick Lifestyle's Gross Margin % Distribution in the Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Maverick Lifestyle's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Maverick Lifestyle's Gross Margin % falls into.

Maverick Lifestyle Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Maverick Lifestyle's Gross Margin for the fiscal year that ended in Dec. 2022 is calculated as

Gross Margin % (A: Dec. 2022 )	=	Gross Profit (A: Dec. 2022 )	/	Revenue (A: Dec. 2022 )
	=	1.3	/	2.25
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(2.25 - 0.97)	/	2.25
	=	56.89 %

Maverick Lifestyle's Gross Margin for the quarter that ended in Jun. 2023 is calculated as

Gross Margin % (Q: Jun. 2023 )	=	Gross Profit (Q: Jun. 2023 )	/	Revenue (Q: Jun. 2023 )
	=	0.3	/	0.453
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(0.453 - 0.194)	/	0.453
	=	57.17 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Maverick Lifestyle (NAS:MVRK) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Maverick Lifestyle had a gross margin of 57.17% for the quarter that ended in Jun. 2023 => Durable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Maverick Lifestyle Gross Margin % Related Terms

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Maverick Lifestyle Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Tobacco Products » Maverick Lifestyle Inc (NAS:MVRK) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

7427 NC Highway 58 South, Stantonsburg, NC, USA, 27883

Website

Maverick Lifestyle Inc is a Hemp Canna-Infused Products Company primarily engaged in the manufacturing, branding, marketing, distribution and sales of products infused with hemp-derived cannabinoids (including but not limited to delta-8-THC, delta-9-THC, delta-10-THC, HHC, CBD, CBG and CBN) such as pre-rolled hemp joints and hemp cigarettes, hemp cigarillos, blunts, disposable live resin vapes, gummies and unique edibles. It is also engaged in the development of high speed rolling manufacturing technology specifically designed for the hemp and cannabis industry, such as converting high speed tobacco rolling machines to roll stickier products such as delta-8-THC, HHC infused hemp, packing machines to automatically package rolled products into consumer packaging ready for the shelf.

Maverick Lifestyle Headlines

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