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BAR DJUS ASOCSE:BARDJU -3.88%12 Gross Margin % is 31.90% as of Dec. 2025, which is at its 10-year median of 31.90. GuruFocus rates OCSE:BARDJU with a GF Score™ of 12/100. The stock has 1 warning sign investors should review. Among 117 Beverages - Non-Alcoholic companies, BAR DJUS AS ranks worse than 70.94% on this metric.
The historical rank and industry rank for BAR DJUS AS's Gross Margin % or its related term are showing as below:
OCSE:BARDJU'
s Gross Margin % Range Over the Past 10 Years
Min: 31.61 Med: 31.9 Max: 33.58
Current: 31.9
During the past 3 years, the highestGross Margin % of BAR DJUS AS was 33.58%. The lowest was 31.61%. And the median was 31.90%.
OCSE:BARDJU's Gross Margin % is ranked worse than 70.94% of 117
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 38.78
vs OCSE:BARDJU: 31.90
BAR DJUS AS had a gross margin of 31.90% for the quarter that ended in Dec. 2025 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for BAR DJUS AS was 0.00% per year.
BAR DJUS AS (OCSE:BARDJU) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
BAR DJUS AS had a gross margin of 31.90% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
BAR DJUS AS Gross Margin % Related Terms
BAR DJUS AS Gross Margin % Historical Data
* Premium members only.
The historical data trend for BAR DJUS AS's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BAR DJUS AS Gross Margin % Chart
BAR DJUS AS Annual Data
Trend
Dec23
Dec24
Dec25
Gross Margin %
33.58
31.61
31.90
BAR DJUS AS Semi-Annual Data
Dec23
Dec24
Dec25
Gross Margin %
33.58
31.61
31.90
OCSE:BARDJU vs KO, PEP, MNST: Gross Margin % Comparison
For the Beverages - Non-Alcoholic subindustry, BAR DJUS AS's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
BAR DJUS AS Gross Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, BAR DJUS AS's Gross Margin % distribution charts can be found below:
* The bar in red indicates where BAR DJUS AS's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
BAR DJUS AS (OCSE:BARDJU) has a Gross Margin % of 31.90% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on BAR DJUS AS and its competitors. This is near median its historical median of 31.90. Over the past decade, BAR DJUS AS's Gross Margin % has ranged from 31.61 to 33.58. According to the industry distribution chart, BAR DJUS AS ranks #83 out of 117 companies in the Beverages - Non-Alcoholic industry, placing it in the top 70.9%.
Is BAR DJUS AS's Gross Margin % too high?
BAR DJUS AS's current Gross Margin % of 31.90% is near median its 10-year median of 31.90. Over the past 10 years, this metric has ranged from a low of 31.61 to a high of 33.58. The Beverages - Non-Alcoholic industry median Gross Margin % is 38.78. BAR DJUS AS's value of 31.90% is 17.7% below this industry median. Based on the distribution chart, BAR DJUS AS ranks #83 out of 117 companies in the Beverages - Non-Alcoholic industry, which is below the industry midpoint. Overall, BAR DJUS AS has a GF Score™ of 12/100, reflecting its overall financial health beyond just this single metric.
How does BAR DJUS AS's Gross Margin % compare to KO and PEP?
According to the Beverages - Non-Alcoholic industry distribution chart, BAR DJUS AS ranks #83 out of 117 companies for Gross Margin %. This places BAR DJUS AS in the lower half of its industry. The industry median Gross Margin % is 38.78. BAR DJUS AS's value of 31.90% is 17.7% below this benchmark. Historically, BAR DJUS AS's own Gross Margin % has ranged from 31.61 to 33.58 over the past decade. While the company's 10-year median is 31.90 vs. the industry median of 38.78, BAR DJUS AS has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Non-Alcoholic company?
The median Gross Margin % among Beverages - Non-Alcoholic companies is 38.78, based on 117 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. BAR DJUS AS's current Gross Margin % of 31.90% is 17.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on BAR DJUS AS and its competitors. For the Beverages - Non-Alcoholic industry, the median Gross Margin % is 38.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. BAR DJUS AS's current Gross Margin % is 31.90%, which is near median its own 10-year median of 31.90. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is BAR DJUS AS stock overvalued right now?
BAR DJUS AS (OCSE:BARDJU) has a current Gross Margin % of 31.90%. The current Gross Margin % is 31.90%, which is near median its 10-year median of 31.90 and 17.7% below the Beverages - Non-Alcoholic industry median of 38.78. BAR DJUS AS's overall GF Score™ is 12/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For BAR DJUS AS (OCSE:BARDJU), the current Gross Margin % is 31.90% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
BAR DJUS AS is a Denmark-based company in lime and lemon juice. It is a Danish brand that produces organic, cold-pressed juice for cocktails and gastronomy. The group specializes in lemon, lime, and ginger juice, used by professional bartenders and chefs. It is a proud supplier for food and cocktail competitions throughout Europe. The group's products are Organic Lemon Juice, Organic Lime Juice, Organic Pink Grapefruit Juice, Organic Ginger Juice, Organic Yuzu Juice, and Others.
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