SATS ASAOSL:SATS +1.43%67 Gross Margin % is 97.44% as of Mar. 2026, which is 1% above its 10-year median of 96.93. GuruFocus rates OSL:SATS with a GF Score™ of 67/100 and a GF Value™ of kr27.81 (Significantly Overvalued). The stock has 4 warning signs investors should review. Among 793 Travel & Leisure companies, SATS ASA ranks better than 98.23% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. SATS ASA's Gross Profit for the
three
months ended in Mar. 2026 was kr1,445 Mil. SATS ASA's Revenue for the
three
months ended in Mar. 2026 was kr1,483 Mil. Therefore, SATS ASA's Gross Margin % for the quarter that ended in Mar. 2026 was 97.44%.
The historical rank and industry rank for SATS ASA's Gross Margin % or its related term are showing as below:
OSL:SATS'
s Gross Margin % Range Over the Past 10 Years
Min: 95.48 Med: 96.93 Max: 97.55
Current: 97.39
During the past 10 years, the highestGross Margin % of SATS ASA was 97.55%. The lowest was 95.48%. And the median was 96.93%.
OSL:SATS's Gross Margin % is ranked better than 98.23% of 793
companies
in the Travel & Leisure industry
Industry Median: 43.92
vs OSL:SATS: 97.39
SATS ASA had a gross margin of 97.44% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for SATS ASA was 0.20% per year.
SATS ASA (OSL:SATS) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
SATS ASA had a gross margin of 97.44% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
SATS ASA Gross Margin % Related Terms
SATS ASA Gross Margin % Historical Data
* Premium members only.
The historical data trend for SATS ASA's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OSL:SATS vs AS, HAS, LTH: Gross Margin % Comparison
For the Leisure subindustry, SATS ASA's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
SATS ASA Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, SATS ASA's Gross Margin % distribution charts can be found below:
* The bar in red indicates where SATS ASA's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
SATS ASA (OSL:SATS) has a Gross Margin % of 97.44% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on SATS ASA and its competitors. This is near median its historical median of 96.93. Over the past decade, SATS ASA's Gross Margin % has ranged from 95.48 to 97.55. According to the industry distribution chart, SATS ASA ranks #14 out of 793 companies in the Travel & Leisure industry, placing it in the top 1.8%.
Is SATS ASA's Gross Margin % too high?
SATS ASA's current Gross Margin % of 97.44% is near median its 10-year median of 96.93. Over the past 10 years, this metric has ranged from a low of 95.48 to a high of 97.55. The Travel & Leisure industry median Gross Margin % is 43.92. SATS ASA's value of 97.44% is 121.9% above this industry median. Based on the distribution chart, SATS ASA ranks #14 out of 793 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, SATS ASA has a GF Score™ of 67/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does SATS ASA's Gross Margin % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, SATS ASA ranks #14 out of 793 companies for Gross Margin %. This places SATS ASA in the top 2% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 43.92. SATS ASA's value of 97.44% is 121.9% above this benchmark. Historically, SATS ASA's own Gross Margin % has ranged from 95.48 to 97.55 over the past decade. While the company's 10-year median is 96.93 vs. the industry median of 43.92, SATS ASA has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.92, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. SATS ASA's current Gross Margin % of 97.44% is 121.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on SATS ASA and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.92 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. SATS ASA's current Gross Margin % is 97.44%, which is near median its own 10-year median of 96.93. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is SATS ASA stock overvalued right now?
Based on GuruFocus' analysis, SATS ASA (OSL:SATS) is currently considered Significantly Overvalued. The stock's GF Value™ is kr27.81, compared to a current price of kr42.70 — trading 53.5% above its estimated fair value. The current Gross Margin % is 97.44%, which is near median its 10-year median of 96.93 and 121.9% above the Travel & Leisure industry median of 43.92. SATS ASA's overall GF Score™ is 67/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For SATS ASA (OSL:SATS), the current Gross Margin % is 97.44% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is SATS ASA (OSL:SATS) Overvalued in 2026?
Based on GuruFocus' analysis, SATS ASA stock appears to be overvalued.
The current stock price of kr42.70 is trading 53.5% above its estimated GF Value™ of kr27.81.
GuruFocus considers SATS ASA to be Significantly Overvalued.
Key valuation signals for OSL:SATS:
Gross Margin %: 97.44% (near median its 10-year median of 96.93)
GF Value™: kr27.81 vs. price of kr42.70 (53.5% above fair value)
Industry Position: 121.9% above the Travel & Leisure median (#14 of 793)
No single metric tells the full story. See the OSL:SATS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
SATS ASA is engaged in providing fitness training services in the Nordics for both men and women. The company's training options include studio training for individual strength and cardio training, group training classes, personal trainers specializing in a wide range of areas, boot camps for smaller groups, out-of-club training for members' convenience, and retail shops providing members.
67GF Score
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