Pierce Group ABOSTO:PIERCE +3.90%66 Gross Margin % is 41.33% as of Mar. 2026, which is 8% below its 10-year median of 45.07. GuruFocus rates OSTO:PIERCE with a GF Score™ of 66/100 and a GF Value™ of kr9.79 (Fairly Valued). The stock has 4 warning signs investors should review. Among 1,310 Vehicles & Parts companies, Pierce Group AB ranks better than 88.55% on this metric.
Pierce Group AB gross margin has been in long-term decline. The average rate of decline per year is -1.5%.
The historical rank and industry rank for Pierce Group AB's Gross Margin % or its related term are showing as below:
OSTO:PIERCE'
s Gross Margin % Range Over the Past 10 Years
Min: 39.34 Med: 45.07 Max: 47.66
Current: 42.29
During the past 8 years, the highestGross Margin % of Pierce Group AB was 47.66%. The lowest was 39.34%. And the median was 45.07%.
OSTO:PIERCE's Gross Margin % is ranked better than 88.55% of 1310
companies
in the Vehicles & Parts industry
Industry Median: 19.835
vs OSTO:PIERCE: 42.29
Pierce Group AB had a gross margin of 41.33% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Pierce Group AB was -1.50% per year.
Pierce Group AB (OSTO:PIERCE) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Pierce Group AB had a gross margin of 41.33% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Pierce Group AB Gross Margin % Related Terms
Pierce Group AB Gross Margin % Historical Data
* Premium members only.
The historical data trend for Pierce Group AB's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OSTO:PIERCE vs ORLY, AZO, GPC: Gross Margin % Comparison
For the Auto Parts subindustry, Pierce Group AB's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pierce Group AB Gross Margin % vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Pierce Group AB's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Pierce Group AB's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Pierce Group AB (OSTO:PIERCE) has a Gross Margin % of 41.33% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Pierce Group AB and its competitors. This is near median its historical median of 45.07. Over the past decade, Pierce Group AB's Gross Margin % has ranged from 39.34 to 47.66. According to the industry distribution chart, Pierce Group AB ranks #150 out of 1310 companies in the Vehicles & Parts industry, placing it in the top 11.5%.
Is Pierce Group AB's Gross Margin % too high?
Pierce Group AB's current Gross Margin % of 41.33% is near median its 10-year median of 45.07. Over the past 10 years, this metric has ranged from a low of 39.34 to a high of 47.66. The Vehicles & Parts industry median Gross Margin % is 19.84. Pierce Group AB's value of 41.33% is 108.4% above this industry median. Based on the distribution chart, Pierce Group AB ranks #150 out of 1310 companies in the Vehicles & Parts industry, which is in the top quartile — a strong position relative to peers. Overall, Pierce Group AB has a GF Score™ of 66/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Pierce Group AB's Gross Margin % compare to ORLY and AZO?
According to the Vehicles & Parts industry distribution chart, Pierce Group AB ranks #150 out of 1310 companies for Gross Margin %. This places Pierce Group AB in the top 12% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 19.84. Pierce Group AB's value of 41.33% is 108.4% above this benchmark. Historically, Pierce Group AB's own Gross Margin % has ranged from 39.34 to 47.66 over the past decade. While the company's 10-year median is 45.07 vs. the industry median of 19.84, Pierce Group AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Vehicles & Parts company?
The median Gross Margin % among Vehicles & Parts companies is 19.84, based on 1,310 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pierce Group AB's current Gross Margin % of 41.33% is 108.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Pierce Group AB and its competitors. For the Vehicles & Parts industry, the median Gross Margin % is 19.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pierce Group AB's current Gross Margin % is 41.33%, which is near median its own 10-year median of 45.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pierce Group AB stock overvalued right now?
Based on GuruFocus' analysis, Pierce Group AB (OSTO:PIERCE) is currently considered Fairly Valued. The stock's GF Value™ is kr9.79, compared to a current price of kr10.38 — trading 6% above its estimated fair value. The current Gross Margin % is 41.33%, which is near median its 10-year median of 45.07 and 108.4% above the Vehicles & Parts industry median of 19.84. Pierce Group AB's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Pierce Group AB (OSTO:PIERCE), the current Gross Margin % is 41.33% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pierce Group AB (OSTO:PIERCE) Overvalued in 2026?
Based on GuruFocus' analysis, Pierce Group AB stock appears to be overvalued.
The current stock price of kr10.38 is trading 6% above its estimated GF Value™ of kr9.79.
GuruFocus considers Pierce Group AB to be Fairly Valued.
Key valuation signals for OSTO:PIERCE:
Gross Margin %: 41.33% (near median its 10-year median of 45.07)
GF Value™: kr9.79 vs. price of kr10.38 (6% above fair value)
Industry Position: 108.4% above the Vehicles & Parts median (#150 of 1310)
No single metric tells the full story. See the OSTO:PIERCE stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pierce Group AB is an e-commerce company engaged in the sale of motorcycle and snowmobile gear, parts, accessories, and streetwear through its online stores, including 24MX, XLMOTO, and Sledstore. The company operates across European markets with a local online presence. It reports its business as a single operating segment. Geographically, the company generates the majority of its revenue from markets outside the Nordics, particularly Germany, France, Italy, and the United Kingdom, followed by Sweden and other Nordic regions.
66GF Score
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