PreVu (PRVU) Gross Margin %: 13.64% (As of Apr. 2008)


What is PreVu Gross Margin %?

PreVu PRVU Gross Margin % is 13.64% as of Apr. 2008.

Gross Margin % is calculated as gross profit divided by its revenue. PreVu's Gross Profit for the three months ended in Apr. 2008 was $5.0 Mil. PreVu's Revenue for the three months ended in Apr. 2008 was $36.4 Mil. Therefore, PreVu's Gross Margin % for the quarter that ended in Apr. 2008 was 13.64%.


The historical rank and industry rank for PreVu's Gross Margin % or its related term are showing as below:


PRVU's Gross Margin % is not ranked *
in the Retail - Cyclical industry.
Industry Median: 36.23
* Ranked among companies with meaningful Gross Margin % only.

PreVu had a gross margin of 13.64% for the quarter that ended in Apr. 2008 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for PreVu was 0.00% per year.

PreVu  (OTCPK:PRVU) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

PreVu had a gross margin of 13.64% for the quarter that ended in Apr. 2008 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

PreVu Gross Margin % Related Terms

PreVu Gross Margin % Historical Data

* Premium members only.

The historical data trend for PreVu's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

PreVu Gross Margin % Chart

PreVu Annual Data
Trend Jan98 Jan99 Jan00 Jan01 Jan02 Jan03 Jan04 Jan05 Jan06 Jan07
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 29.70 28.23 32.05 34.98 27.08

PreVu Quarterly Data
Jul03 Oct03 Jan04 Apr04 Jul04 Oct04 Jan05 Apr05 Jul05 Oct05 Jan06 Apr06 Jul06 Oct06 Jan07 Apr07 Jul07 Oct07 Jan08 Apr08
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 14.54 -5.56 13.27 35.59 13.64

PRVU vs GMANQ, IVDN, FJBHF: Gross Margin % Comparison

For the Apparel Retail subindustry, PreVu's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

PreVu Gross Margin % vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, PreVu's Gross Margin % distribution charts can be found below:

* The bar in red indicates where PreVu's Gross Margin % falls into.


PreVu Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

PreVu's Gross Margin for the fiscal year that ended in Jan. 2007 is calculated as

Gross Margin % (A: Jan. 2007 )=Gross Profit (A: Jan. 2007 ) / Revenue (A: Jan. 2007 )
=87 / 321.262
=(Revenue - Cost of Goods Sold) / Revenue
=(321.262 - 234.251) / 321.262
=27.08 %

PreVu's Gross Margin for the quarter that ended in Apr. 2008 is calculated as


Gross Margin % (Q: Apr. 2008 )=Gross Profit (Q: Apr. 2008 ) / Revenue (Q: Apr. 2008 )
=5 / 36.435
=(Revenue - Cost of Goods Sold) / Revenue
=(36.435 - 31.464) / 36.435
=13.64 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 13.64% mean?
PreVu (PRVU) has a Gross Margin % of 13.64% as of Apr. 2008. Gross margin is the ratio of total gross profit to net sales. View historical data on PreVu and its competitors.
Is PreVu's Gross Margin % too high?
PreVu's current Gross Margin % is 13.64%. The Retail - Cyclical industry median Gross Margin % is 36.23. PreVu's value of 13.64% is 62.4% below this industry median.
How does PreVu's Gross Margin % compare to GMANQ and IVDN?
PreVu's Gross Margin % of 13.64% can be compared against companies in the Retail - Cyclical industry. The industry median Gross Margin % is 36.23. PreVu's value of 13.64% is 62.4% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.23, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. PreVu's current Gross Margin % of 13.64% is 62.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on PreVu and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.23 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. PreVu's current Gross Margin % is 13.64%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PreVu stock overvalued right now?
PreVu (PRVU) has a current Gross Margin % of 13.64%. The current Gross Margin % is 13.64% and 62.4% below the Retail - Cyclical industry median of 36.23. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For PreVu (PRVU), the current Gross Margin % is 13.64% as of Apr. 2008. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

PreVu Business Description

Address 7401 Boone Avenue North, Brooklyn Park, MN, USA, 55428
PreVu Inc is a retailer of leather outerwear, accessories and apparel in the United States. The company's products include men's and women's fashion leather jackets, handbags and other accessories.