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RDDT (Reddit) Gross Margin % : 90.06% (As of Sep. 2024)


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What is Reddit Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Reddit's Gross Profit for the three months ended in Sep. 2024 was $314 Mil. Reddit's Revenue for the three months ended in Sep. 2024 was $348 Mil. Therefore, Reddit's Gross Margin % for the quarter that ended in Sep. 2024 was 90.06%.


The historical rank and industry rank for Reddit's Gross Margin % or its related term are showing as below:

RDDT' s Gross Margin % Range Over the Past 10 Years
Min: 75.96   Med: 84.66   Max: 89.25
Current: 89.25


During the past 4 years, the highest Gross Margin % of Reddit was 89.25%. The lowest was 75.96%. And the median was 84.66%.

RDDT's Gross Margin % is ranked better than
77.34% of 512 companies
in the Interactive Media industry
Industry Median: 61.32 vs RDDT: 89.25

Reddit had a gross margin of 90.06% for the quarter that ended in Sep. 2024 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Reddit was 0.00% per year.


Reddit Gross Margin % Historical Data

The historical data trend for Reddit's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Reddit Gross Margin % Chart

Reddit Annual Data
Trend Dec20 Dec21 Dec22 Dec23
Gross Margin %
75.96 85.04 84.28 86.19

Reddit Quarterly Data
Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 87.28 88.42 88.63 89.51 90.06

Competitive Comparison of Reddit's Gross Margin %

For the Internet Content & Information subindustry, Reddit's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Reddit's Gross Margin % Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Reddit's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Reddit's Gross Margin % falls into.



Reddit Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Reddit's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )=Gross Profit (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=693 / 804.029
=(Revenue - Cost of Goods Sold) / Revenue
=(804.029 - 111.011) / 804.029
=86.19 %

Reddit's Gross Margin for the quarter that ended in Sep. 2024 is calculated as


Gross Margin % (Q: Sep. 2024 )=Gross Profit (Q: Sep. 2024 ) / Revenue (Q: Sep. 2024 )
=313.7 / 348.351
=(Revenue - Cost of Goods Sold) / Revenue
=(348.351 - 34.633) / 348.351
=90.06 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Reddit  (NYSE:RDDT) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Reddit had a gross margin of 90.06% for the quarter that ended in Sep. 2024 => Durable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Reddit Gross Margin % Related Terms

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Reddit Business Description

Comparable Companies
Traded in Other Exchanges
Address
303 2nd Street, South Tower, 5th Floor, South Tower, 5th Floor, CA, USA, 94107
Reddit Inc is engaged in providing internet content. The company provides online services that include gaming, sports, business, crypto, television and others.