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Morn Sun Feed Mill CoROCO:1240 +0.55%85 Gross Margin % is 11.45% as of Dec. 2025, which is 1% below its 10-year median of 11.55. GuruFocus rates ROCO:1240 with a GF Score™ of 85/100 and a GF Value™ of NT$43.79 (Modestly Overvalued). The stock has 2 warning signs investors should review. Among 1,908 Consumer Packaged Goods companies, Morn Sun Feed Mill Co ranks worse than 82.08% on this metric.
ROCO:1240's Gross Margin % is ranked worse than 82.08% of 1908
companies
in the Consumer Packaged Goods industry
Industry Median: 26.345
vs ROCO:1240: 11.79
Morn Sun Feed Mill Co had a gross margin of 11.45% for the quarter that ended in Dec. 2025 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Morn Sun Feed Mill Co was 3.50% per year.
Morn Sun Feed Mill Co (ROCO:1240) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Morn Sun Feed Mill Co had a gross margin of 11.45% for the quarter that ended in Dec. 2025 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Morn Sun Feed Mill Co Gross Margin % Related Terms
Morn Sun Feed Mill Co Gross Margin % Historical Data
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The historical data trend for Morn Sun Feed Mill Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ROCO:1240 vs ADM, BG, TSN: Gross Margin % Comparison
For the Farm Products subindustry, Morn Sun Feed Mill Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Morn Sun Feed Mill Co Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Morn Sun Feed Mill Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Morn Sun Feed Mill Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Morn Sun Feed Mill Co (ROCO:1240) has a Gross Margin % of 11.45% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Morn Sun Feed Mill Co and its competitors. This is near median its historical median of 11.55. Over the past decade, Morn Sun Feed Mill Co's Gross Margin % has ranged from 7.47 to 14.43. According to the industry distribution chart, Morn Sun Feed Mill Co ranks #1566 out of 1908 companies in the Consumer Packaged Goods industry, placing it in the top 82.1%.
Is Morn Sun Feed Mill Co's Gross Margin % too high?
Morn Sun Feed Mill Co's current Gross Margin % of 11.45% is near median its 10-year median of 11.55. Over the past 10 years, this metric has ranged from a low of 7.47 to a high of 14.43. The Consumer Packaged Goods industry median Gross Margin % is 26.35. Morn Sun Feed Mill Co's value of 11.45% is 56.5% below this industry median. Based on the distribution chart, Morn Sun Feed Mill Co ranks #1566 out of 1908 companies in the Consumer Packaged Goods industry, which is in the bottom quartile relative to peers. Overall, Morn Sun Feed Mill Co has a GF Score™ of 85/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Morn Sun Feed Mill Co's Gross Margin % compare to ADM and BG?
According to the Consumer Packaged Goods industry distribution chart, Morn Sun Feed Mill Co ranks #1566 out of 1908 companies for Gross Margin %. This places Morn Sun Feed Mill Co in the lower half of its industry. The industry median Gross Margin % is 26.35. Morn Sun Feed Mill Co's value of 11.45% is 56.5% below this benchmark. Historically, Morn Sun Feed Mill Co's own Gross Margin % has ranged from 7.47 to 14.43 over the past decade. While the company's 10-year median is 11.55 vs. the industry median of 26.35, Morn Sun Feed Mill Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.35, based on 1,908 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Morn Sun Feed Mill Co's current Gross Margin % of 11.45% is 56.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Morn Sun Feed Mill Co and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Morn Sun Feed Mill Co's current Gross Margin % is 11.45%, which is near median its own 10-year median of 11.55. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Morn Sun Feed Mill Co stock overvalued right now?
Based on GuruFocus' analysis, Morn Sun Feed Mill Co (ROCO:1240) is currently considered Modestly Overvalued. The stock's GF Value™ is NT$43.79, compared to a current price of NT$55.00 — trading 25.6% above its estimated fair value. The current Gross Margin % is 11.45%, which is near median its 10-year median of 11.55 and 56.5% below the Consumer Packaged Goods industry median of 26.35. Morn Sun Feed Mill Co's overall GF Score™ is 85/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Morn Sun Feed Mill Co (ROCO:1240), the current Gross Margin % is 11.45% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Morn Sun Feed Mill Co (ROCO:1240) Overvalued in 2026?
Based on GuruFocus' analysis, Morn Sun Feed Mill Co stock appears to be overvalued.
The current stock price of NT$55.00 is trading 25.6% above its estimated GF Value™ of NT$43.79.
GuruFocus considers Morn Sun Feed Mill Co to be Modestly Overvalued.
Key valuation signals for ROCO:1240:
Gross Margin %: 11.45% (near median its 10-year median of 11.55)
GF Value™: NT$43.79 vs. price of NT$55.00 (25.6% above fair value)
Industry Position: 56.5% below the Consumer Packaged Goods median (#1566 of 1908)
No single metric tells the full story. See the ROCO:1240 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Morn Sun Feed Mill Co Ltd is engaged in the manufacture and processing and the sale of feed and raw materials trading of rice shells, flour, soybeans, barley and wheat and assorted grains, and feeding of domestic livestock and poultry, etc. Reportable segments of the Group are the Feed Segment, Egg Product Segment, Breeding Segment and other segments. The company generates maximum of its revenue from the Feed Segment. It also generates revenue from warehouse rental income and sales of breeding pigs.
85GF Score
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