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ATrack TechnologyROCO:6465 -5.85%46 Gross Margin % is 82.50% as of Dec. 2025, which is 122% above its 10-year median of 37.20. GuruFocus rates ROCO:6465 with a GF Score™ of 46/100 and a GF Value™ of NT$21.09 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 2,457 Hardware companies, ATrack Technology ranks better than 93.49% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
ATrack Technology had a gross margin of 82.50% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
ATrack Technology Gross Margin % Related Terms
ATrack Technology Gross Margin % Historical Data
* Premium members only.
The historical data trend for ATrack Technology's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ROCO:6465 vs CSCO, CIEN, MSI: Gross Margin % Comparison
For the Communication Equipment subindustry, ATrack Technology's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ATrack Technology Gross Margin % vs Hardware Industry
For the Hardware industry and Technology sector, ATrack Technology's Gross Margin % distribution charts can be found below:
* The bar in red indicates where ATrack Technology's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
ATrack Technology (ROCO:6465) has a Gross Margin % of 82.50% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on ATrack Technology and its competitors. This is 122% above median its historical median of 37.20. Over the past decade, ATrack Technology's Gross Margin % has ranged from 23.99 to 60.27. According to the industry distribution chart, ATrack Technology ranks #160 out of 2457 companies in the Hardware industry, placing it in the top 6.5%.
Is ATrack Technology's Gross Margin % too high?
ATrack Technology's current Gross Margin % of 82.50% is 122% above median its 10-year median of 37.20. Over the past 10 years, this metric has ranged from a low of 23.99 to a high of 60.27. The Hardware industry median Gross Margin % is 24.54. ATrack Technology's value of 82.50% is 236.2% above this industry median. Based on the distribution chart, ATrack Technology ranks #160 out of 2457 companies in the Hardware industry, which is in the top quartile — a strong position relative to peers. Overall, ATrack Technology has a GF Score™ of 46/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ATrack Technology's Gross Margin % compare to CSCO and CIEN?
According to the Hardware industry distribution chart, ATrack Technology ranks #160 out of 2457 companies for Gross Margin %. This places ATrack Technology in the top 7% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 24.54. ATrack Technology's value of 82.50% is 236.2% above this benchmark. Historically, ATrack Technology's own Gross Margin % has ranged from 23.99 to 60.27 over the past decade. While the company's 10-year median is 37.20 vs. the industry median of 24.54, ATrack Technology has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Hardware company?
The median Gross Margin % among Hardware companies is 24.54, based on 2,457 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ATrack Technology's current Gross Margin % of 82.50% is 236.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on ATrack Technology and its competitors. For the Hardware industry, the median Gross Margin % is 24.54 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ATrack Technology's current Gross Margin % is 82.50%, which is 122% above median its own 10-year median of 37.20. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ATrack Technology stock overvalued right now?
Based on GuruFocus' analysis, ATrack Technology (ROCO:6465) is currently considered Significantly Overvalued. The stock's GF Value™ is NT$21.09, compared to a current price of NT$59.60 — trading 182.6% above its estimated fair value. The current Gross Margin % is 82.50%, which is 122% above median its 10-year median of 37.20 and 236.2% above the Hardware industry median of 24.54. ATrack Technology's overall GF Score™ is 46/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For ATrack Technology (ROCO:6465), the current Gross Margin % is 82.50% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ATrack Technology (ROCO:6465) Overvalued in 2026?
Based on GuruFocus' analysis, ATrack Technology stock appears to be overvalued.
The current stock price of NT$59.60 is trading 182.6% above its estimated GF Value™ of NT$21.09.
GuruFocus considers ATrack Technology to be Significantly Overvalued.
Key valuation signals for ROCO:6465:
Gross Margin %: 82.50% (122% above median its 10-year median of 37.20)
GF Value™: NT$21.09 vs. price of NT$59.60 (182.6% above fair value)
Industry Position: 236.2% above the Hardware median (#160 of 2457)
No single metric tells the full story. See the ROCO:6465 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
ATrack Technology Inc is a Taiwan based company specializing in GPS telematics hardware designing and manufacturing and has a product portfolio including solutions for cars, trucks, containers and non-powered assets, trailers, and motorcycles. The product categories of the company include Hardwired, Plug and Play, IP Rated and Accessories.
46GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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