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New Smart Technology CoROCO:7825 -1.20%23 Gross Margin % is 53.01% as of Dec. 2025, which is 8% below its 10-year median of 57.32. GuruFocus rates ROCO:7825 with a GF Score™ of 23/100. The stock has 1 warning sign investors should review. Among 2,688 Software companies, New Smart Technology Co ranks better than 67.89% on this metric.
ROCO:7825's Gross Margin % is ranked better than 67.89% of 2688
companies
in the Software industry
Industry Median: 40.48
vs ROCO:7825: 56.97
New Smart Technology Co had a gross margin of 53.01% for the quarter that ended in Dec. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for New Smart Technology Co was 0.00% per year.
New Smart Technology Co (ROCO:7825) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
New Smart Technology Co had a gross margin of 53.01% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
New Smart Technology Co Gross Margin % Related Terms
New Smart Technology Co Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
New Smart Technology Co Gross Margin % Chart
New Smart Technology Co Annual Data
Trend
Dec23
Dec24
Dec25
Gross Margin %
57.32
60.19
56.97
New Smart Technology Co Semi-Annual Data
Dec23
Jun24
Dec24
Jun25
Dec25
Gross Margin %
0.00
74.87
51.53
60.55
53.01
ROCO:7825 vs MSFT, ORCL, PLTR: Gross Margin % Comparison
For the Software - Infrastructure subindustry, New Smart Technology Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
New Smart Technology Co Gross Margin % vs Software Industry
For the Software industry and Technology sector, New Smart Technology Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where New Smart Technology Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
New Smart Technology Co (ROCO:7825) has a Gross Margin % of 53.01% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on New Smart Technology Co and its competitors. This is near median its historical median of 57.32. Over the past decade, New Smart Technology Co's Gross Margin % has ranged from 56.97 to 60.19. According to the industry distribution chart, New Smart Technology Co ranks #863 out of 2688 companies in the Software industry, placing it in the top 32.1%.
Is New Smart Technology Co's Gross Margin % too high?
New Smart Technology Co's current Gross Margin % of 53.01% is near median its 10-year median of 57.32. Over the past 10 years, this metric has ranged from a low of 56.97 to a high of 60.19. The Software industry median Gross Margin % is 40.48. New Smart Technology Co's value of 53.01% is 31% above this industry median. Based on the distribution chart, New Smart Technology Co ranks #863 out of 2688 companies in the Software industry, which is above the industry midpoint. Overall, New Smart Technology Co has a GF Score™ of 23/100, reflecting its overall financial health beyond just this single metric.
How does New Smart Technology Co's Gross Margin % compare to MSFT and ORCL?
According to the Software industry distribution chart, New Smart Technology Co ranks #863 out of 2688 companies for Gross Margin %. This puts New Smart Technology Co in the upper half of its industry. The industry median Gross Margin % is 40.48. New Smart Technology Co's value of 53.01% is 31% above this benchmark. Historically, New Smart Technology Co's own Gross Margin % has ranged from 56.97 to 60.19 over the past decade. While the company's 10-year median is 57.32 vs. the industry median of 40.48, New Smart Technology Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Software company?
The median Gross Margin % among Software companies is 40.48, based on 2,688 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. New Smart Technology Co's current Gross Margin % of 53.01% is 31% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on New Smart Technology Co and its competitors. For the Software industry, the median Gross Margin % is 40.48 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. New Smart Technology Co's current Gross Margin % is 53.01%, which is near median its own 10-year median of 57.32. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is New Smart Technology Co stock overvalued right now?
New Smart Technology Co (ROCO:7825) has a current Gross Margin % of 53.01%. The current Gross Margin % is 53.01%, which is near median its 10-year median of 57.32 and 31% above the Software industry median of 40.48. New Smart Technology Co's overall GF Score™ is 23/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For New Smart Technology Co (ROCO:7825), the current Gross Margin % is 53.01% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
New Smart Technology Co Ltd focuses on researching and developing optical imaging technologies, encompassing optical products, automotive electronics, automation equipment, technical solutions, and consulting services. Its products include AI Algorithms, Image quality test system, Optical image detection system, AA optical active precision alignment system, and Smart Manufacturing System Software.
23GF Score
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