Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Tihama Advertising & Public Relations Co (SAU:4070) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Tihama Advertising & Public Relations Co had a gross margin of -49.82% for the quarter that ended in Dec. 2025 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Tihama Advertising & Public Relations Co Gross Margin % Related Terms
Tihama Advertising & Public Relations Co Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Tihama Advertising & Public Relations Co Gross Margin % Chart
Tihama Advertising & Public Relations Co Annual Data
SAU:4070 vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, Tihama Advertising & Public Relations Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Tihama Advertising & Public Relations Co Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Tihama Advertising & Public Relations Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Tihama Advertising & Public Relations Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Tihama Advertising & Public Relations Co (SAU:4070) has a Gross Margin % of -49.82% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Tihama Advertising & Public Relations Co and its competitors. According to the industry distribution chart, Tihama Advertising & Public Relations Co ranks #365 out of 942 companies in the Media - Diversified industry, placing it in the top 38.7%.
Is Tihama Advertising & Public Relations Co's Gross Margin % too high?
Tihama Advertising & Public Relations Co's current Gross Margin % is -49.82%. Based on the distribution chart, Tihama Advertising & Public Relations Co ranks #365 out of 942 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Tihama Advertising & Public Relations Co has a GF Score™ of 51/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Tihama Advertising & Public Relations Co's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Tihama Advertising & Public Relations Co ranks #365 out of 942 companies for Gross Margin %. This puts Tihama Advertising & Public Relations Co in the upper half of its industry. The industry median Gross Margin % is 38.99. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 942 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Tihama Advertising & Public Relations Co and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Tihama Advertising & Public Relations Co's current Gross Margin % is -49.82%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Tihama Advertising & Public Relations Co stock overvalued right now?
Based on GuruFocus' analysis, Tihama Advertising & Public Relations Co (SAU:4070) is currently considered Modestly Undervalued. The stock's GF Value™ is ﷼22.23, compared to a current price of ﷼17.12 — trading 23% below its estimated fair value. The current Gross Margin % is -49.82%. Tihama Advertising & Public Relations Co's overall GF Score™ is 51/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Tihama Advertising & Public Relations Co (SAU:4070), the current Gross Margin % is -49.82% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Tihama Advertising & Public Relations Co (SAU:4070) Overvalued in 2026?
Based on GuruFocus' analysis, Tihama Advertising & Public Relations Co stock appears to be undervalued.
The current stock price of ﷼17.12 is trading 23% below its estimated GF Value™ of ﷼22.23.
GuruFocus considers Tihama Advertising & Public Relations Co to be Modestly Undervalued.
Key valuation signals for SAU:4070:
Gross Margin %: -49.82%
GF Value™: ﷼22.23 vs. price of ﷼17.12 (23% below fair value)
No single metric tells the full story. See the SAU:4070 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Tihama Advertising & Public Relations Co Business Description
Tihama Advertising & Public Relations Co is engaged in advertising, public relations, marketing, media and telecommunications services, publishing, bookshops, and video business. The company's activity is based on road advertisements. The group operates in seven main sectors, which include Advertising, Production, Distribution, Bookstores and Retail, Parent Company and Investments.
51GF Score
Get the complete analysis for SAU:4070
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
SAU:4070 has been successfully added to your 
