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Armah Sports CoSAU:9590 +1.60%17 Gross Margin % is 51.66% as of Dec. 2025, which is 25% above its 10-year median of 41.41. GuruFocus rates SAU:9590 with a GF Score™ of 17/100. The stock has 4 warning signs investors should review. Among 793 Travel & Leisure companies, Armah Sports Co ranks better than 58.13% on this metric.
Armah Sports Co (SAU:9590) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Armah Sports Co had a gross margin of 51.66% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Armah Sports Co Gross Margin % Related Terms
Armah Sports Co Gross Margin % Historical Data
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The historical data trend for Armah Sports Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
SAU:9590 vs AS, HAS, LTH: Gross Margin % Comparison
For the Leisure subindustry, Armah Sports Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Armah Sports Co Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Armah Sports Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Armah Sports Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Armah Sports Co (SAU:9590) has a Gross Margin % of 51.66% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Armah Sports Co and its competitors. This is 25% above median its historical median of 41.41. According to the industry distribution chart, Armah Sports Co ranks #332 out of 793 companies in the Travel & Leisure industry, placing it in the top 41.9%.
Is Armah Sports Co's Gross Margin % too high?
Armah Sports Co's current Gross Margin % of 51.66% is 25% above median its 10-year median of 41.41. The Travel & Leisure industry median Gross Margin % is 43.65. Armah Sports Co's value of 51.66% is 18.4% above this industry median. Based on the distribution chart, Armah Sports Co ranks #332 out of 793 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Armah Sports Co has a GF Score™ of 17/100, reflecting its overall financial health beyond just this single metric.
How does Armah Sports Co's Gross Margin % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Armah Sports Co ranks #332 out of 793 companies for Gross Margin %. This puts Armah Sports Co in the upper half of its industry. The industry median Gross Margin % is 43.65. Armah Sports Co's value of 51.66% is 18.4% above this benchmark. While the company's 10-year median is 41.41 vs. the industry median of 43.65, Armah Sports Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.65, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Armah Sports Co's current Gross Margin % of 51.66% is 18.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Armah Sports Co and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Armah Sports Co's current Gross Margin % is 51.66%, which is 25% above median its own 10-year median of 41.41. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Armah Sports Co stock overvalued right now?
Armah Sports Co (SAU:9590) has a current Gross Margin % of 51.66%. The current Gross Margin % is 51.66%, which is 25% above median its 10-year median of 41.41 and 18.4% above the Travel & Leisure industry median of 43.65. Armah Sports Co's overall GF Score™ is 17/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Armah Sports Co (SAU:9590), the current Gross Margin % is 51.66% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Armah Sports Co is a curator of fitness brands focused on reshaping the industry. Its club network and expertise allow its customers to develop fitness centre goals into reality. No stone is left unturned. The company's primary activities include operating facilities, sports centers, retail sales of sports apparel, and providing food services in sports facilities, salons, and other sports activities. The company operates into two geographical segments: the Central region and the Western region. It derives maximum revenue from the Central Region.
17GF Score
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