Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Shanghai Jinjiang International Travel Co (SHSE:900929) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Shanghai Jinjiang International Travel Co had a gross margin of 12.35% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Shanghai Jinjiang International Travel Co Gross Margin % Related Terms
Shanghai Jinjiang International Travel Co Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Shanghai Jinjiang International Travel Co Gross Margin % Chart
Shanghai Jinjiang International Travel Co Annual Data
SHSE:900929 vs MAR, HLT, H: Gross Margin % Comparison
For the Lodging subindustry, Shanghai Jinjiang International Travel Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Shanghai Jinjiang International Travel Co Gross Margin % vs Travel & Leisure Industry
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Shanghai Jinjiang International Travel Co (SHSE:900929) has a Gross Margin % of 12.35% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Shanghai Jinjiang International Travel Co and its competitors. This is near median its historical median of 12.30. Over the past decade, Shanghai Jinjiang International Travel Co's Gross Margin % has ranged from 7.31 to 18.28. According to the industry distribution chart, Shanghai Jinjiang International Travel Co ranks #716 out of 792 companies in the Travel & Leisure industry, placing it in the top 90.4%.
Is Shanghai Jinjiang International Travel Co's Gross Margin % too high?
Shanghai Jinjiang International Travel Co's current Gross Margin % of 12.35% is near median its 10-year median of 12.30. Over the past 10 years, this metric has ranged from a low of 7.31 to a high of 18.28. The Travel & Leisure industry median Gross Margin % is 43.57. Shanghai Jinjiang International Travel Co's value of 12.35% is 71.7% below this industry median. Based on the distribution chart, Shanghai Jinjiang International Travel Co ranks #716 out of 792 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Shanghai Jinjiang International Travel Co has a GF Score™ of 53/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shanghai Jinjiang International Travel Co's Gross Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Shanghai Jinjiang International Travel Co ranks #716 out of 792 companies for Gross Margin %. This places Shanghai Jinjiang International Travel Co in the lower half of its industry. The industry median Gross Margin % is 43.57. Shanghai Jinjiang International Travel Co's value of 12.35% is 71.7% below this benchmark. Historically, Shanghai Jinjiang International Travel Co's own Gross Margin % has ranged from 7.31 to 18.28 over the past decade. While the company's 10-year median is 12.30 vs. the industry median of 43.57, Shanghai Jinjiang International Travel Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.57, based on 792 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Shanghai Jinjiang International Travel Co's current Gross Margin % of 12.35% is 71.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Shanghai Jinjiang International Travel Co and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.57 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Shanghai Jinjiang International Travel Co's current Gross Margin % is 12.35%, which is near median its own 10-year median of 12.30. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shanghai Jinjiang International Travel Co stock overvalued right now?
Based on GuruFocus' analysis, Shanghai Jinjiang International Travel Co (SHSE:900929) is currently considered Significantly Undervalued. The stock's GF Value™ is $1.50, compared to a current price of $0.94 — trading 37.7% below its estimated fair value. The current Gross Margin % is 12.35%, which is near median its 10-year median of 12.30 and 71.7% below the Travel & Leisure industry median of 43.57. Shanghai Jinjiang International Travel Co's overall GF Score™ is 53/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Shanghai Jinjiang International Travel Co (SHSE:900929), the current Gross Margin % is 12.35% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Shanghai Jinjiang International Travel Co (SHSE:900929) Overvalued in 2026?
Based on GuruFocus' analysis, Shanghai Jinjiang International Travel Co stock appears to be undervalued.
The current stock price of $0.94 is trading 37.7% below its estimated GF Value™ of $1.50.
GuruFocus considers Shanghai Jinjiang International Travel Co to be Significantly Undervalued.
Key valuation signals for SHSE:900929:
Gross Margin %: 12.35% (near median its 10-year median of 12.30)
GF Value™: $1.50 vs. price of $0.94 (37.7% below fair value)
Industry Position: 71.7% below the Travel & Leisure median (#716 of 792)
No single metric tells the full story. See the SHSE:900929 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Shanghai Jinjiang International Travel Co Business Description
Shanghai Jinjiang International Travel Co Ltd is mainly engaged in tourism services, exhibition, and business travel, and cultural tourism destination operation business, organizing inbound tourism for overseas tourists, domestic tourism and outbound tourism for Chinese citizens, and providing sightseeing, leisure and vacation, conference and exhibition, tourism consulting, scenic area management, tourism development project planning consulting and other services. The Company sells travel products with "Jinjiang Tourism" as the main brand, and provides conference and exhibition services with "Jinjiang Convention and Exhibition" as the main brand.
53GF Score
Get the complete analysis for SHSE:900929
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
SHSE:900929 has been successfully added to your 
