Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
SobrfeSOBR -5.39%39 Gross Margin % is -403.45% as of Jun. 2026. GuruFocus rates SOBR with a GF Score™ of 39/100 and a GF Value™ of $1.39 (Possible Value Trap). The stock has 5 warning signs investors should review. Among 2,455 Hardware companies, Sobrfe ranks worse than 73.89% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Sobrfe's Gross Profit for the
three
months ended in Jun. 2026 was $-0.12 Mil. Sobrfe's Revenue for the
three
months ended in Jun. 2026 was $0.03 Mil. Therefore, Sobrfe's Gross Margin % for the quarter that ended in Jun. 2026 was -403.45%.
The historical rank and industry rank for Sobrfe's Gross Margin % or its related term are showing as below:
SOBR'
s Gross Margin % Range Over the Past 10 Years
Min: 8.92 Med: 42.6 Max: 54
Current: 14.93
During the past 13 years, the highestGross Margin % of Sobrfe was 54.00%. The lowest was 8.92%. And the median was 42.60%.
SOBR's Gross Margin % is ranked worse than 73.89% of 2455
companies
in the Hardware industry
Industry Median: 24.67
vs SOBR: 14.93
Sobrfe had a gross margin of -403.45% for the quarter that ended in Jun. 2026 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Sobrfe was 0.00% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Sobrfe had a gross margin of -403.45% for the quarter that ended in Jun. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Sobrfe Gross Margin % Related Terms
Sobrfe Gross Margin % Historical Data
* Premium members only.
The historical data trend for Sobrfe's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
SOBR vs FCUV, UCLE, DPLS: Gross Margin % Comparison
For the Scientific & Technical Instruments subindustry, Sobrfe's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Sobrfe Gross Margin % vs Hardware Industry
For the Hardware industry and Technology sector, Sobrfe's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Sobrfe's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Sobrfe (SOBR) has a Gross Margin % of -403.45% as of Jun. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Sobrfe and its competitors. Over the past decade, Sobrfe's Gross Margin % has ranged from 8.92 to 54.00. According to the industry distribution chart, Sobrfe ranks #1814 out of 2455 companies in the Hardware industry, placing it in the top 73.9%.
Is Sobrfe's Gross Margin % too high?
Sobrfe's current Gross Margin % is -403.45%. Over the past 10 years, this metric has ranged from a low of 8.92 to a high of 54.00. Based on the distribution chart, Sobrfe ranks #1814 out of 2455 companies in the Hardware industry, which is below the industry midpoint. Overall, Sobrfe has a GF Score™ of 39/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Sobrfe's Gross Margin % compare to FCUV and UCLE?
According to the Hardware industry distribution chart, Sobrfe ranks #1814 out of 2455 companies for Gross Margin %. This places Sobrfe in the lower half of its industry. The industry median Gross Margin % is 24.67. Historically, Sobrfe's own Gross Margin % has ranged from 8.92 to 54.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Hardware company?
The median Gross Margin % among Hardware companies is 24.67, based on 2,455 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Sobrfe and its competitors. For the Hardware industry, the median Gross Margin % is 24.67 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sobrfe's current Gross Margin % is -403.45%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sobrfe stock overvalued right now?
Based on GuruFocus' analysis, Sobrfe (SOBR) is currently considered Possible Value Trap. The stock's GF Value™ is $1.39, compared to a current price of $0.44 — trading 68.3% below its estimated fair value. The current Gross Margin % is -403.45%. Sobrfe's overall GF Score™ is 39/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Sobrfe (SOBR), the current Gross Margin % is -403.45% as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sobrfe (SOBR) Overvalued in 2026?
Based on GuruFocus' analysis, Sobrfe stock appears to be undervalued.
The current stock price of $0.44 is trading 68.3% below its estimated GF Value™ of $1.39.
GuruFocus considers Sobrfe to be Possible Value Trap.
Key valuation signals for SOBR:
Gross Margin %: -403.45%
GF Value™: $1.39 vs. price of $0.44 (68.3% below fair value)
No single metric tells the full story. See the SOBR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sobr Safe Inc is a hardware and software company. The Company integrates proprietary software, SOBRsafeTM, with its patented touch-based personal alcohol awareness tracking products, SOBRcheckTM and SOBRsure, enabling non-invasive personal alcohol awareness tracking, biometric identity verification, and qualified, real-time cloud-based, informational alerts and reporting. It operates as a single segment designed to enable customers to purchase products directly through channel partners, sales agents or through its enterprise and consumer digital channels. Currently its principal markets are located in North America.
39GF Score
Get the complete analysis for SOBR
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
SOBR has been successfully added to your 
