Public StorageSTU:PUP -0.63%87 Gross Margin % is 72.08% as of Mar. 2026, which is 1% below its 10-year median of 73.13. GuruFocus rates STU:PUP with a GF Score™ of 87/100 and a GF Value™ of €269.35. The stock has 5 warning signs investors should review. Among 681 REITs companies, Public Storage ranks better than 56.68% on this metric.
The historical rank and industry rank for Public Storage's Gross Margin % or its related term are showing as below:
STU:PUP'
s Gross Margin % Range Over the Past 10 Years
Min: 70.24 Med: 73.13 Max: 74.82
Current: 72.87
During the past 13 years, the highestGross Margin % of Public Storage was 74.82%. The lowest was 70.24%. And the median was 73.13%.
STU:PUP's Gross Margin % is ranked better than 56.68% of 681
companies
in the REITs industry
Industry Median: 69.62
vs STU:PUP: 72.87
Public Storage had a gross margin of 72.08% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Public Storage was 0.50% per year.
Public Storage (STU:PUP) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Public Storage had a gross margin of 72.08% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Public Storage Gross Margin % Related Terms
Public Storage Gross Margin % Historical Data
* Premium members only.
The historical data trend for Public Storage's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:PUP vs EXR, EGP, LINE: Gross Margin % Comparison
For the REIT - Industrial subindustry, Public Storage's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Public Storage Gross Margin % vs REITs Industry
For the REITs industry and Real Estate sector, Public Storage's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Public Storage's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Public Storage (STU:PUP) has a Gross Margin % of 72.08% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Public Storage and its competitors. This is near median its historical median of 73.13. Over the past decade, Public Storage's Gross Margin % has ranged from 70.24 to 74.82. According to the industry distribution chart, Public Storage ranks #295 out of 681 companies in the REITs industry, placing it in the top 43.3%.
Is Public Storage's Gross Margin % too high?
Public Storage's current Gross Margin % of 72.08% is near median its 10-year median of 73.13. Over the past 10 years, this metric has ranged from a low of 70.24 to a high of 74.82. The REITs industry median Gross Margin % is 69.62. Public Storage's value of 72.08% is 3.5% above this industry median. Based on the distribution chart, Public Storage ranks #295 out of 681 companies in the REITs industry, which is above the industry midpoint. Overall, Public Storage has a GF Score™ of 87/100, reflecting its overall financial health beyond just this single metric.
How does Public Storage's Gross Margin % compare to EXR and EGP?
According to the REITs industry distribution chart, Public Storage ranks #295 out of 681 companies for Gross Margin %. This puts Public Storage in the upper half of its industry. The industry median Gross Margin % is 69.62. Public Storage's value of 72.08% is 3.5% above this benchmark. Historically, Public Storage's own Gross Margin % has ranged from 70.24 to 74.82 over the past decade. While the company's 10-year median is 73.13 vs. the industry median of 69.62, Public Storage has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a REITs company?
The median Gross Margin % among REITs companies is 69.62, based on 681 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Public Storage's current Gross Margin % of 72.08% is 3.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Public Storage and its competitors. For the REITs industry, the median Gross Margin % is 69.62 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Public Storage's current Gross Margin % is 72.08%, which is near median its own 10-year median of 73.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Public Storage stock overvalued right now?
Public Storage (STU:PUP) has a current Gross Margin % of 72.08%. The stock's GF Value™ is €269.35, compared to a current price of €282.60 — trading 4.9% above its estimated fair value. The current Gross Margin % is 72.08%, which is near median its 10-year median of 73.13 and 3.5% above the REITs industry median of 69.62. Public Storage's overall GF Score™ is 87/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Public Storage (STU:PUP), the current Gross Margin % is 72.08% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Public Storage (STU:PUP) Overvalued in 2026?
Based on GuruFocus' analysis, Public Storage stock appears to be overvalued.
The current stock price of €282.60 is trading 4.9% above its estimated GF Value™ of €269.35.
Key valuation signals for STU:PUP:
Gross Margin %: 72.08% (near median its 10-year median of 73.13)
GF Value™: €269.35 vs. price of €282.60 (4.9% above fair value)
Industry Position: 3.5% above the REITs median (#295 of 681)
No single metric tells the full story. See the STU:PUP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Public Storage is the largest owner of self-storage facilities in the US, with more than 3,500 self-storage facilities in 40 states and approximately 258 million square feet of rentable space. Through equity interests, it also has exposure to the European self-storage market through Shurgard Self Storage. The company also has a merchandise business, a third-party property management business, and an insurance business that offers products to cover losses for the goods in self-storage facilities.
87GF Score
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