Prismaflex InternationalSTU:RFX +0.89%69 Gross Margin % is 64.74% as of Sep. 2025, which is 12% above its 10-year median of 57.56. GuruFocus rates STU:RFX with a GF Score™ of 69/100 and a GF Value™ of €6.42 (Significantly Overvalued). The stock has 2 warning signs investors should review. Among 946 Media - Diversified companies, Prismaflex International ranks better than 76% on this metric.
Prismaflex International (STU:RFX) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Prismaflex International had a gross margin of 64.74% for the quarter that ended in Sep. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Prismaflex International Gross Margin % Related Terms
Prismaflex International Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:RFX vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, Prismaflex International's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Prismaflex International Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Prismaflex International's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Prismaflex International's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Prismaflex International (STU:RFX) has a Gross Margin % of 64.74% as of Sep. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Prismaflex International and its competitors. This is 12% above median its historical median of 57.56. Over the past decade, Prismaflex International's Gross Margin % has ranged from 55.69 to 62.62. According to the industry distribution chart, Prismaflex International ranks #227 out of 946 companies in the Media - Diversified industry, placing it in the top 24%.
Is Prismaflex International's Gross Margin % too high?
Prismaflex International's current Gross Margin % of 64.74% is 12% above median its 10-year median of 57.56. Over the past 10 years, this metric has ranged from a low of 55.69 to a high of 62.62. The Media - Diversified industry median Gross Margin % is 38.91. Prismaflex International's value of 64.74% is 66.4% above this industry median. Based on the distribution chart, Prismaflex International ranks #227 out of 946 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Prismaflex International has a GF Score™ of 69/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Prismaflex International's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Prismaflex International ranks #227 out of 946 companies for Gross Margin %. This places Prismaflex International in the top 24% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 38.91. Prismaflex International's value of 64.74% is 66.4% above this benchmark. Historically, Prismaflex International's own Gross Margin % has ranged from 55.69 to 62.62 over the past decade. While the company's 10-year median is 57.56 vs. the industry median of 38.91, Prismaflex International has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.91, based on 946 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Prismaflex International's current Gross Margin % of 64.74% is 66.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Prismaflex International and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Prismaflex International's current Gross Margin % is 64.74%, which is 12% above median its own 10-year median of 57.56. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prismaflex International stock overvalued right now?
Based on GuruFocus' analysis, Prismaflex International (STU:RFX) is currently considered Significantly Overvalued. The stock's GF Value™ is €6.42, compared to a current price of €9.02 — trading 40.5% above its estimated fair value. The current Gross Margin % is 64.74%, which is 12% above median its 10-year median of 57.56 and 66.4% above the Media - Diversified industry median of 38.91. Prismaflex International's overall GF Score™ is 69/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Prismaflex International (STU:RFX), the current Gross Margin % is 64.74% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Prismaflex International (STU:RFX) Overvalued in 2026?
Based on GuruFocus' analysis, Prismaflex International stock appears to be overvalued.
The current stock price of €9.02 is trading 40.5% above its estimated GF Value™ of €6.42.
GuruFocus considers Prismaflex International to be Significantly Overvalued.
Key valuation signals for STU:RFX:
Gross Margin %: 64.74% (12% above median its 10-year median of 57.56)
GF Value™: €6.42 vs. price of €9.02 (40.5% above fair value)
Industry Position: 66.4% above the Media - Diversified median (#227 of 946)
No single metric tells the full story. See the STU:RFX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Prismaflex International is a manufacturer of outdoor advertising solutions and digital printing. The company offers outdoor communication solutions, including digital LED displays, scrolling signs, trivisions, light boxes, static signs and dry posting products, and face tensioning hardware solutions, as well as steel furniture, such as city lights, display columns, and bus shelters.
69GF Score
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