United Parks & ResortsSTU:W2L -1.44%75 Gross Margin % is 92.22% as of Mar. 2026, which is 0% below its 10-year median of 92.35. GuruFocus rates STU:W2L with a GF Score™ of 75/100 and a GF Value™ of €50.39 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 790 Travel & Leisure companies, United Parks & Resorts ranks better than 95.82% on this metric.
STU:W2L's Gross Margin % is ranked better than 95.82% of 790
companies
in the Travel & Leisure industry
Industry Median: 44.09
vs STU:W2L: 92.37
United Parks & Resorts had a gross margin of 92.22% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for United Parks & Resorts was 0.10% per year.
United Parks & Resorts (STU:W2L) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
United Parks & Resorts had a gross margin of 92.22% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
United Parks & Resorts Gross Margin % Related Terms
United Parks & Resorts Gross Margin % Historical Data
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The historical data trend for United Parks & Resorts's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:W2L vs FUN, PTON, OSW: Gross Margin % Comparison
For the Leisure subindustry, United Parks & Resorts's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
United Parks & Resorts Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, United Parks & Resorts's Gross Margin % distribution charts can be found below:
* The bar in red indicates where United Parks & Resorts's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
United Parks & Resorts (STU:W2L) has a Gross Margin % of 92.22% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on United Parks & Resorts and its competitors. This is near median its historical median of 92.35. Over the past decade, United Parks & Resorts' Gross Margin % has ranged from 91.50 to 92.51. According to the industry distribution chart, United Parks & Resorts ranks #33 out of 790 companies in the Travel & Leisure industry, placing it in the top 4.2%.
Is United Parks & Resorts' Gross Margin % too high?
United Parks & Resorts' current Gross Margin % of 92.22% is near median its 10-year median of 92.35. Over the past 10 years, this metric has ranged from a low of 91.50 to a high of 92.51. The Travel & Leisure industry median Gross Margin % is 44.09. United Parks & Resorts' value of 92.22% is 109.2% above this industry median. Based on the distribution chart, United Parks & Resorts ranks #33 out of 790 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, United Parks & Resorts has a GF Score™ of 75/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does United Parks & Resorts' Gross Margin % compare to FUN and PTON?
According to the Travel & Leisure industry distribution chart, United Parks & Resorts ranks #33 out of 790 companies for Gross Margin %. This places United Parks & Resorts in the top 4% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 44.09. United Parks & Resorts' value of 92.22% is 109.2% above this benchmark. Historically, United Parks & Resorts' own Gross Margin % has ranged from 91.50 to 92.51 over the past decade. While the company's 10-year median is 92.35 vs. the industry median of 44.09, United Parks & Resorts has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.09, based on 790 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. United Parks & Resorts's current Gross Margin % of 92.22% is 109.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on United Parks & Resorts and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.09 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. United Parks & Resorts's current Gross Margin % is 92.22%, which is near median its own 10-year median of 92.35. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is United Parks & Resorts stock overvalued right now?
Based on GuruFocus' analysis, United Parks & Resorts (STU:W2L) is currently considered Modestly Undervalued. The stock's GF Value™ is €50.39, compared to a current price of €41.20 — trading 18.2% below its estimated fair value. The current Gross Margin % is 92.22%, which is near median its 10-year median of 92.35 and 109.2% above the Travel & Leisure industry median of 44.09. United Parks & Resorts' overall GF Score™ is 75/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For United Parks & Resorts (STU:W2L), the current Gross Margin % is 92.22% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is United Parks & Resorts (STU:W2L) Overvalued in 2026?
Based on GuruFocus' analysis, United Parks & Resorts stock appears to be undervalued.
The current stock price of €41.20 is trading 18.2% below its estimated GF Value™ of €50.39.
GuruFocus considers United Parks & Resorts to be Modestly Undervalued.
Key valuation signals for STU:W2L:
Gross Margin %: 92.22% (near median its 10-year median of 92.35)
GF Value™: €50.39 vs. price of €41.20 (18.2% below fair value)
Industry Position: 109.2% above the Travel & Leisure median (#33 of 790)
No single metric tells the full story. See the STU:W2L stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
United Parks & Resorts Inc is an American theme park and entertainment company. Its core business is the operation of theme parks and entertainment facilities involving sea animals across the country under prominent brands such as SeaWorld, Busch Gardens, Aquatica, Discovery Cove, and Sesame Place. The company generates the majority of its revenue from selling admission tickets for its theme parks.
75GF Score
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