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Mango Excellent Media Co (SZSE:300413) Gross Margin % : 28.63% (As of Mar. 2024)


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What is Mango Excellent Media Co Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Mango Excellent Media Co's Gross Profit for the three months ended in Mar. 2024 was ¥952 Mil. Mango Excellent Media Co's Revenue for the three months ended in Mar. 2024 was ¥3,324 Mil. Therefore, Mango Excellent Media Co's Gross Margin % for the quarter that ended in Mar. 2024 was 28.63%.

Warning Sign:

Mango Excellent Media Co Ltd gross margin has been in long-term decline. The average rate of decline per year is -1.4%.


The historical rank and industry rank for Mango Excellent Media Co's Gross Margin % or its related term are showing as below:

SZSE:300413' s Gross Margin % Range Over the Past 10 Years
Min: 21.18   Med: 33.36   Max: 37.04
Current: 32.01


During the past 13 years, the highest Gross Margin % of Mango Excellent Media Co was 37.04%. The lowest was 21.18%. And the median was 33.36%.

SZSE:300413's Gross Margin % is ranked worse than
59.32% of 1094 companies
in the Retail - Cyclical industry
Industry Median: 36.63 vs SZSE:300413: 32.01

Mango Excellent Media Co had a gross margin of 28.63% for the quarter that ended in Mar. 2024 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for Mango Excellent Media Co was -1.40% per year.


Mango Excellent Media Co Gross Margin % Historical Data

The historical data trend for Mango Excellent Media Co's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Mango Excellent Media Co Gross Margin % Chart

Mango Excellent Media Co Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 33.73 34.10 35.49 34.12 32.98

Mango Excellent Media Co Quarterly Data
Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 32.97 36.97 37.12 26.50 28.63

Competitive Comparison of Mango Excellent Media Co's Gross Margin %

For the Internet Retail subindustry, Mango Excellent Media Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mango Excellent Media Co's Gross Margin % Distribution in the Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Mango Excellent Media Co's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Mango Excellent Media Co's Gross Margin % falls into.



Mango Excellent Media Co Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Mango Excellent Media Co's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )=Gross Profit (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=4825 / 14628.016
=(Revenue - Cost of Goods Sold) / Revenue
=(14628.016 - 9803.007) / 14628.016
=32.98 %

Mango Excellent Media Co's Gross Margin for the quarter that ended in Mar. 2024 is calculated as


Gross Margin % (Q: Mar. 2024 )=Gross Profit (Q: Mar. 2024 ) / Revenue (Q: Mar. 2024 )
=951.9 / 3324.411
=(Revenue - Cost of Goods Sold) / Revenue
=(3324.411 - 2372.556) / 3324.411
=28.63 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Mango Excellent Media Co  (SZSE:300413) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Mango Excellent Media Co had a gross margin of 28.63% for the quarter that ended in Mar. 2024 => Competition eroding margins


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Mango Excellent Media Co Gross Margin % Related Terms

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Mango Excellent Media Co (SZSE:300413) Business Description

Traded in Other Exchanges
N/A
Address
Golden Eagle TV Culture City, North Block 4, Hunan Province, Changsha, CHN, 410003
Mango Excellent Media Co Ltd is a China-based company engages in the provision of E-commerce services through Television, Internet, Catalogs and other multimedia channels. The company offers beauty protection, food, kitchen, textile, digital appliances, and maternal and child care products, as well as clothing accessories and other products. Its operating segment includes New media platform operation; New media interactive entertainment content production and operation; Media retail business and Others. The company generates maximum revenue from New media platform operation segment.

Mango Excellent Media Co (SZSE:300413) Headlines

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