Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Booking Resort CoTSE:324A +0.43%20 Gross Margin % is 63.05% as of Jan. 2026, which is 11% below its 10-year median of 71.15. GuruFocus rates TSE:324A with a GF Score™ of 20/100. The stock has 1 warning sign investors should review. Among 790 Travel & Leisure companies, Booking Resort Co ranks better than 81.77% on this metric.
The historical rank and industry rank for Booking Resort Co's Gross Margin % or its related term are showing as below:
TSE:324A'
s Gross Margin % Range Over the Past 10 Years
Min: 69.51 Med: 71.15 Max: 82.15
Current: 70.22
During the past 4 years, the highestGross Margin % of Booking Resort Co was 82.15%. The lowest was 69.51%. And the median was 71.15%.
TSE:324A's Gross Margin % is ranked better than 81.77% of 790
companies
in the Travel & Leisure industry
Industry Median: 43.64
vs TSE:324A: 70.22
Booking Resort Co had a gross margin of 63.05% for the quarter that ended in Jan. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Booking Resort Co was 0.00% per year.
Booking Resort Co (TSE:324A) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Booking Resort Co had a gross margin of 63.05% for the quarter that ended in Jan. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Booking Resort Co Gross Margin % Related Terms
Booking Resort Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for Booking Resort Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TSE:324A vs BKNG, ABNB, RCL: Gross Margin % Comparison
For the Travel Services subindustry, Booking Resort Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Booking Resort Co Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Booking Resort Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Booking Resort Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Booking Resort Co (TSE:324A) has a Gross Margin % of 63.05% as of Jan. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Booking Resort Co and its competitors. This is 11% below median its historical median of 71.15. Over the past decade, Booking Resort Co's Gross Margin % has ranged from 69.51 to 82.15. According to the industry distribution chart, Booking Resort Co ranks #144 out of 790 companies in the Travel & Leisure industry, placing it in the top 18.2%.
Is Booking Resort Co's Gross Margin % too high?
Booking Resort Co's current Gross Margin % of 63.05% is 11% below median its 10-year median of 71.15. Over the past 10 years, this metric has ranged from a low of 69.51 to a high of 82.15. The Travel & Leisure industry median Gross Margin % is 43.64. Booking Resort Co's value of 63.05% is 44.5% above this industry median. Based on the distribution chart, Booking Resort Co ranks #144 out of 790 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Booking Resort Co has a GF Score™ of 20/100, reflecting its overall financial health beyond just this single metric.
How does Booking Resort Co's Gross Margin % compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, Booking Resort Co ranks #144 out of 790 companies for Gross Margin %. This places Booking Resort Co in the top 18% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 43.64. Booking Resort Co's value of 63.05% is 44.5% above this benchmark. Historically, Booking Resort Co's own Gross Margin % has ranged from 69.51 to 82.15 over the past decade. While the company's 10-year median is 71.15 vs. the industry median of 43.64, Booking Resort Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.64, based on 790 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Resort Co's current Gross Margin % of 63.05% is 44.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Booking Resort Co and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.64 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Resort Co's current Gross Margin % is 63.05%, which is 11% below median its own 10-year median of 71.15. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Resort Co stock overvalued right now?
Booking Resort Co (TSE:324A) has a current Gross Margin % of 63.05%. The current Gross Margin % is 63.05%, which is 11% below median its 10-year median of 71.15 and 44.5% above the Travel & Leisure industry median of 43.64. Booking Resort Co's overall GF Score™ is 20/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Booking Resort Co (TSE:324A), the current Gross Margin % is 63.05% as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Booking Resort Co Ltd is engaged in Customer attraction support business to obtain accommodation reservations from travelers and Resort accommodation management business.
20GF Score
Get the complete analysis for TSE:324A
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
TSE:324A has been successfully added to your 
