Imperial HotelTSE:9708 -0.10%88 Gross Margin % is 79.46% as of Mar. 2026, which is 1% above its 10-year median of 78.72. GuruFocus rates TSE:9708 with a GF Score™ of 88/100 and a GF Value™ of 円1,092.54 (Fairly Valued). The stock has 3 warning signs investors should review. Among 793 Travel & Leisure companies, Imperial Hotel ranks better than 89.66% on this metric.
The historical rank and industry rank for Imperial Hotel's Gross Margin % or its related term are showing as below:
TSE:9708'
s Gross Margin % Range Over the Past 10 Years
Min: 77.38 Med: 78.72 Max: 80.53
Current: 80.53
During the past 13 years, the highestGross Margin % of Imperial Hotel was 80.53%. The lowest was 77.38%. And the median was 78.72%.
TSE:9708's Gross Margin % is ranked better than 89.66% of 793
companies
in the Travel & Leisure industry
Industry Median: 43.52
vs TSE:9708: 80.53
Imperial Hotel had a gross margin of 79.46% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Imperial Hotel was 0.30% per year.
Imperial Hotel (TSE:9708) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Imperial Hotel had a gross margin of 79.46% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Imperial Hotel Gross Margin % Related Terms
Imperial Hotel Gross Margin % Historical Data
* Premium members only.
The historical data trend for Imperial Hotel's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TSE:9708 vs MAR, HLT, H: Gross Margin % Comparison
For the Lodging subindustry, Imperial Hotel's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Imperial Hotel Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Imperial Hotel's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Imperial Hotel's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Imperial Hotel (TSE:9708) has a Gross Margin % of 79.46% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Imperial Hotel and its competitors. This is near median its historical median of 78.72. Over the past decade, Imperial Hotel's Gross Margin % has ranged from 77.38 to 80.53. According to the industry distribution chart, Imperial Hotel ranks #82 out of 793 companies in the Travel & Leisure industry, placing it in the top 10.3%.
Is Imperial Hotel's Gross Margin % too high?
Imperial Hotel's current Gross Margin % of 79.46% is near median its 10-year median of 78.72. Over the past 10 years, this metric has ranged from a low of 77.38 to a high of 80.53. The Travel & Leisure industry median Gross Margin % is 43.52. Imperial Hotel's value of 79.46% is 82.6% above this industry median. Based on the distribution chart, Imperial Hotel ranks #82 out of 793 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Imperial Hotel has a GF Score™ of 88/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Imperial Hotel's Gross Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Imperial Hotel ranks #82 out of 793 companies for Gross Margin %. This places Imperial Hotel in the top 10% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 43.52. Imperial Hotel's value of 79.46% is 82.6% above this benchmark. Historically, Imperial Hotel's own Gross Margin % has ranged from 77.38 to 80.53 over the past decade. While the company's 10-year median is 78.72 vs. the industry median of 43.52, Imperial Hotel has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.52, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Imperial Hotel's current Gross Margin % of 79.46% is 82.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Imperial Hotel and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.52 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Imperial Hotel's current Gross Margin % is 79.46%, which is near median its own 10-year median of 78.72. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Imperial Hotel stock overvalued right now?
Based on GuruFocus' analysis, Imperial Hotel (TSE:9708) is currently considered Fairly Valued. The stock's GF Value™ is 円1,092.54, compared to a current price of 円998.00 — trading 8.7% below its estimated fair value. The current Gross Margin % is 79.46%, which is near median its 10-year median of 78.72 and 82.6% above the Travel & Leisure industry median of 43.52. Imperial Hotel's overall GF Score™ is 88/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Imperial Hotel (TSE:9708), the current Gross Margin % is 79.46% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Imperial Hotel (TSE:9708) Overvalued in 2026?
Based on GuruFocus' analysis, Imperial Hotel stock appears to be undervalued.
The current stock price of 円998.00 is trading 8.7% below its estimated GF Value™ of 円1,092.54.
GuruFocus considers Imperial Hotel to be Fairly Valued.
Key valuation signals for TSE:9708:
Gross Margin %: 79.46% (near median its 10-year median of 78.72)
GF Value™: 円1,092.54 vs. price of 円998.00 (8.7% below fair value)
Industry Position: 82.6% above the Travel & Leisure median (#82 of 793)
No single metric tells the full story. See the TSE:9708 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Imperial Hotel Ltd is a Japanese-based company involved in the management and operations of hotels. The company is engaged into the operations of the Imperial Hotel Tokyo, the Imperial Hotel Osaka, and the Kamikochi Imperial Hotel, where it offers a range of services such as room, meeting and banquet, lounge, and other facilities.
88GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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