Goodfood MarketTSX:FOOD -5.56%29 Gross Margin % is 30.65% as of Feb. 2026, which is 1% above its 10-year median of 30.28. GuruFocus rates TSX:FOOD with a GF Score™ of 29/100 and a GF Value™ of C$0.16 (Fairly Valued). The stock has 5 warning signs investors should review. Among 94 Personal Services companies, Goodfood Market ranks worse than 54.26% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Goodfood Market had a gross margin of 30.65% for the quarter that ended in Feb. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Goodfood Market Gross Margin % Related Terms
Goodfood Market Gross Margin % Historical Data
* Premium members only.
The historical data trend for Goodfood Market's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
TSX:FOOD vs ROL, SCI, FTDR: Gross Margin % Comparison
For the Personal Services subindustry, Goodfood Market's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Goodfood Market Gross Margin % vs Personal Services Industry
For the Personal Services industry and Consumer Cyclical sector, Goodfood Market's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Goodfood Market's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Goodfood Market (TSX:FOOD) has a Gross Margin % of 30.65% as of Feb. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Goodfood Market and its competitors. This is near median its historical median of 30.28. Over the past decade, Goodfood Market's Gross Margin % has ranged from 18.13 to 41.69. According to the industry distribution chart, Goodfood Market ranks #51 out of 94 companies in the Personal Services industry, placing it in the top 54.3%.
Is Goodfood Market's Gross Margin % too high?
Goodfood Market's current Gross Margin % of 30.65% is near median its 10-year median of 30.28. Over the past 10 years, this metric has ranged from a low of 18.13 to a high of 41.69. The Personal Services industry median Gross Margin % is 41.80. Goodfood Market's value of 30.65% is 26.7% below this industry median. Based on the distribution chart, Goodfood Market ranks #51 out of 94 companies in the Personal Services industry, which is below the industry midpoint. Overall, Goodfood Market has a GF Score™ of 29/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Goodfood Market's Gross Margin % compare to ROL and SCI?
According to the Personal Services industry distribution chart, Goodfood Market ranks #51 out of 94 companies for Gross Margin %. This places Goodfood Market in the lower half of its industry. The industry median Gross Margin % is 41.80. Goodfood Market's value of 30.65% is 26.7% below this benchmark. Historically, Goodfood Market's own Gross Margin % has ranged from 18.13 to 41.69 over the past decade. While the company's 10-year median is 30.28 vs. the industry median of 41.80, Goodfood Market has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Personal Services company?
The median Gross Margin % among Personal Services companies is 41.80, based on 94 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Goodfood Market's current Gross Margin % of 30.65% is 26.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Goodfood Market and its competitors. For the Personal Services industry, the median Gross Margin % is 41.80 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Goodfood Market's current Gross Margin % is 30.65%, which is near median its own 10-year median of 30.28. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Goodfood Market stock overvalued right now?
Based on GuruFocus' analysis, Goodfood Market (TSX:FOOD) is currently considered Fairly Valued. The stock's GF Value™ is C$0.16, compared to a current price of C$0.17 — trading 6.3% above its estimated fair value. The current Gross Margin % is 30.65%, which is near median its 10-year median of 30.28 and 26.7% below the Personal Services industry median of 41.80. Goodfood Market's overall GF Score™ is 29/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Goodfood Market (TSX:FOOD), the current Gross Margin % is 30.65% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Goodfood Market (TSX:FOOD) Overvalued in 2026?
Based on GuruFocus' analysis, Goodfood Market stock appears to be overvalued.
The current stock price of C$0.17 is trading 6.3% above its estimated GF Value™ of C$0.16.
GuruFocus considers Goodfood Market to be Fairly Valued.
Key valuation signals for TSX:FOOD:
Gross Margin %: 30.65% (near median its 10-year median of 30.28)
GF Value™: C$0.16 vs. price of C$0.17 (6.3% above fair value)
Industry Position: 26.7% below the Personal Services median (#51 of 94)
No single metric tells the full story. See the TSX:FOOD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Goodfood Market Corp is an online grocery company in Canada that delivers fresh meal solutions and groceries that make it easy for members to enjoy delicious meals at home every day. The principal business activity is focused on developing and servicing the online meal kit and grocery add-on market. Goodfood members have access to products and exclusive pricing made possible by its direct-to-consumer fulfillment ecosystem that eliminates waste and retail overhead. It has a production facility and administrative offices in Montreal, with five additional facilities located in Quebec, Ontario, Alberta, and British Columbia. The company is passionate about connecting its partner farms and suppliers to its customers' kitchens while eliminating food waste and costly retail overhead.
29GF Score
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