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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Present24WAR:P24 56 Gross Margin % is 87.78% as of Mar. 2026, which is 35% above its 10-year median of 65.23. GuruFocus rates WAR:P24 with a GF Score™ of 56/100 and a GF Value™ of zł0.04 (Significantly Overvalued). The stock has 5 warning signs investors should review. Among 1,119 Retail - Cyclical companies, Present24 ranks better than 99.11% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Present24's Gross Profit for the
three
months ended in Mar. 2026 was zł0.08 Mil. Present24's Revenue for the
three
months ended in Mar. 2026 was zł0.09 Mil. Therefore, Present24's Gross Margin % for the quarter that ended in Mar. 2026 was 87.78%.
The historical rank and industry rank for Present24's Gross Margin % or its related term are showing as below:
WAR:P24'
s Gross Margin % Range Over the Past 10 Years
Min: 51.9 Med: 65.23 Max: 93.23
Current: 93.23
During the past 13 years, the highestGross Margin % of Present24 was 93.23%. The lowest was 51.90%. And the median was 65.23%.
WAR:P24's Gross Margin % is ranked better than 99.11% of 1119
companies
in the Retail - Cyclical industry
Industry Median: 36.29
vs WAR:P24: 93.23
Present24 had a gross margin of 87.78% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Present24 was 4.80% per year.
Present24 (WAR:P24) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Present24 had a gross margin of 87.78% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Present24 Gross Margin % Related Terms
Present24 Gross Margin % Historical Data
* Premium members only.
The historical data trend for Present24's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WAR:P24 vs AMZN, BABA, PDD: Gross Margin % Comparison
For the Internet Retail subindustry, Present24's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Present24 Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Present24's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Present24's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Present24 (WAR:P24) has a Gross Margin % of 87.78% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Present24 and its competitors. This is 35% above median its historical median of 65.23. Over the past decade, Present24's Gross Margin % has ranged from 51.90 to 93.23. According to the industry distribution chart, Present24 ranks #10 out of 1119 companies in the Retail - Cyclical industry, placing it in the top 0.90000000000001%.
Is Present24's Gross Margin % too high?
Present24's current Gross Margin % of 87.78% is 35% above median its 10-year median of 65.23. Over the past 10 years, this metric has ranged from a low of 51.90 to a high of 93.23. The Retail - Cyclical industry median Gross Margin % is 36.29. Present24's value of 87.78% is 141.9% above this industry median. Based on the distribution chart, Present24 ranks #10 out of 1119 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, Present24 has a GF Score™ of 56/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Present24's Gross Margin % compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, Present24 ranks #10 out of 1119 companies for Gross Margin %. This places Present24 in the top 1% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 36.29. Present24's value of 87.78% is 141.9% above this benchmark. Historically, Present24's own Gross Margin % has ranged from 51.90 to 93.23 over the past decade. While the company's 10-year median is 65.23 vs. the industry median of 36.29, Present24 has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.29, based on 1,119 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Present24's current Gross Margin % of 87.78% is 141.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Present24 and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.29 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Present24's current Gross Margin % is 87.78%, which is 35% above median its own 10-year median of 65.23. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Present24 stock overvalued right now?
Based on GuruFocus' analysis, Present24 (WAR:P24) is currently considered Significantly Overvalued. The stock's GF Value™ is zł0.04, compared to a current price of zł0.12 — trading 197.5% above its estimated fair value. The current Gross Margin % is 87.78%, which is 35% above median its 10-year median of 65.23 and 141.9% above the Retail - Cyclical industry median of 36.29. Present24's overall GF Score™ is 56/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Present24 (WAR:P24), the current Gross Margin % is 87.78% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Present24 (WAR:P24) Overvalued in 2026?
Based on GuruFocus' analysis, Present24 stock appears to be overvalued.
The current stock price of zł0.12 is trading 197.5% above its estimated GF Value™ of zł0.04.
GuruFocus considers Present24 to be Significantly Overvalued.
Key valuation signals for WAR:P24:
Gross Margin %: 87.78% (35% above median its 10-year median of 65.23)
GF Value™: zł0.04 vs. price of zł0.12 (197.5% above fair value)
Industry Position: 141.9% above the Retail - Cyclical median (#10 of 1119)
No single metric tells the full story. See the WAR:P24 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Present24 SA is an online shop. It sells top-quality engraved products, perfect for gifts, through its online stores in European Union countries. The company offers branded products from brands such as Waterman, Victorinox, Parker, Philippi, and Troika Germany. Products are delivered in partnership with and through the website.
56GF Score
Get the complete analysis for WAR:P24
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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