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Rex ConceptsWAR:REX -3.70%7 Gross Margin % is 3.37% as of Dec. 2025, which is 57% above its 10-year median of 2.14. GuruFocus rates WAR:REX with a GF Score™ of 7/100. The stock has 1 warning sign investors should review. Among 355 Restaurants companies, Rex Concepts ranks worse than 97.75% on this metric.
The historical rank and industry rank for Rex Concepts's Gross Margin % or its related term are showing as below:
WAR:REX'
s Gross Margin % Range Over the Past 10 Years
Min: -4.69 Med: 2.14 Max: 3.37
Current: 3.37
During the past 3 years, the highestGross Margin % of Rex Concepts was 3.37%. The lowest was -4.69%. And the median was 2.14%.
WAR:REX's Gross Margin % is ranked worse than 97.75% of 355
companies
in the Restaurants industry
Industry Median: 45.45
vs WAR:REX: 3.37
Rex Concepts had a gross margin of 3.37% for the quarter that ended in Dec. 2025 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Rex Concepts was 0.00% per year.
Rex Concepts (WAR:REX) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Rex Concepts had a gross margin of 3.37% for the quarter that ended in Dec. 2025 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Rex Concepts Gross Margin % Related Terms
Rex Concepts Gross Margin % Historical Data
* Premium members only.
The historical data trend for Rex Concepts's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rex Concepts Gross Margin % Chart
Rex Concepts Annual Data
Trend
Dec23
Dec24
Dec25
Gross Margin %
-4.69
2.14
3.37
Rex Concepts Semi-Annual Data
Dec23
Dec24
Dec25
Gross Margin %
-4.69
2.14
3.37
WAR:REX vs MCD, SBUX, YUM: Gross Margin % Comparison
For the Restaurants subindustry, Rex Concepts's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rex Concepts Gross Margin % vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, Rex Concepts's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Rex Concepts's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Rex Concepts (WAR:REX) has a Gross Margin % of 3.37% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Rex Concepts and its competitors. This is 57% above median its historical median of 2.14. According to the industry distribution chart, Rex Concepts ranks #347 out of 355 companies in the Restaurants industry, placing it in the top 97.7%.
Is Rex Concepts' Gross Margin % too high?
Rex Concepts' current Gross Margin % of 3.37% is 57% above median its 10-year median of 2.14. The Restaurants industry median Gross Margin % is 45.45. Rex Concepts' value of 3.37% is 92.6% below this industry median. Based on the distribution chart, Rex Concepts ranks #347 out of 355 companies in the Restaurants industry, which is in the bottom quartile relative to peers. Overall, Rex Concepts has a GF Score™ of 7/100, reflecting its overall financial health beyond just this single metric.
How does Rex Concepts' Gross Margin % compare to MCD and SBUX?
According to the Restaurants industry distribution chart, Rex Concepts ranks #347 out of 355 companies for Gross Margin %. This places Rex Concepts in the lower half of its industry. The industry median Gross Margin % is 45.45. Rex Concepts' value of 3.37% is 92.6% below this benchmark. While the company's 10-year median is 2.14 vs. the industry median of 45.45, Rex Concepts has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Restaurants company?
The median Gross Margin % among Restaurants companies is 45.45, based on 355 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rex Concepts's current Gross Margin % of 3.37% is 92.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Rex Concepts and its competitors. For the Restaurants industry, the median Gross Margin % is 45.45 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rex Concepts's current Gross Margin % is 3.37%, which is 57% above median its own 10-year median of 2.14. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rex Concepts stock overvalued right now?
Rex Concepts (WAR:REX) has a current Gross Margin % of 3.37%. The current Gross Margin % is 3.37%, which is 57% above median its 10-year median of 2.14 and 92.6% below the Restaurants industry median of 45.45. Rex Concepts' overall GF Score™ is 7/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Rex Concepts (WAR:REX), the current Gross Margin % is 3.37% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Rex Concepts SA operates a chain of quick service restaurants (QSRs) in Central and Eastern Europe. The Group is the master franchisee of the Burger King and Popeyes brands in Poland, the Czech Republic, and Romania. It operates approximately 94 Burger King restaurants and 165 Popeyes restaurants in Poland, the Czech Republic, and Romania. In addition to operating its own restaurants, the Group's operations also include granting franchises to operate Burger King restaurants to third parties (sub franchisees) based on the Group's rights as master franchisee in Poland, the Czech Republic, and Romania.
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