Wrap TechnologiesWRAP -6.28%57 Gross Margin % is 62.20% as of Mar. 2026, which is 44% above its 10-year median of 43.07. GuruFocus rates WRAP with a GF Score™ of 57/100 and a GF Value™ of $1.46 (Modestly Undervalued). The stock has 1 warning sign investors should review. Among 2,450 Hardware companies, Wrap Technologies ranks better than 91.02% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Wrap Technologies had a gross margin of 62.20% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Wrap Technologies Gross Margin % Related Terms
Wrap Technologies Gross Margin % Historical Data
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The historical data trend for Wrap Technologies's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
WRAP vs ODYS, SOTK, MIND: Gross Margin % Comparison
For the Scientific & Technical Instruments subindustry, Wrap Technologies's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Wrap Technologies Gross Margin % vs Hardware Industry
For the Hardware industry and Technology sector, Wrap Technologies's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Wrap Technologies's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Wrap Technologies (WRAP) has a Gross Margin % of 62.20% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Wrap Technologies and its competitors. This is 44% above median its historical median of 43.07. Over the past decade, Wrap Technologies' Gross Margin % has ranged from 21.74 to 57.77. According to the industry distribution chart, Wrap Technologies ranks #220 out of 2450 companies in the Hardware industry, placing it in the top 9%.
Is Wrap Technologies' Gross Margin % too high?
Wrap Technologies' current Gross Margin % of 62.20% is 44% above median its 10-year median of 43.07. Over the past 10 years, this metric has ranged from a low of 21.74 to a high of 57.77. The Hardware industry median Gross Margin % is 24.53. Wrap Technologies' value of 62.20% is 153.6% above this industry median. Based on the distribution chart, Wrap Technologies ranks #220 out of 2450 companies in the Hardware industry, which is in the top quartile — a strong position relative to peers. Overall, Wrap Technologies has a GF Score™ of 57/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Wrap Technologies' Gross Margin % compare to ODYS and SOTK?
According to the Hardware industry distribution chart, Wrap Technologies ranks #220 out of 2450 companies for Gross Margin %. This places Wrap Technologies in the top 9% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 24.53. Wrap Technologies' value of 62.20% is 153.6% above this benchmark. Historically, Wrap Technologies' own Gross Margin % has ranged from 21.74 to 57.77 over the past decade. While the company's 10-year median is 43.07 vs. the industry median of 24.53, Wrap Technologies has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Hardware company?
The median Gross Margin % among Hardware companies is 24.53, based on 2,450 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Wrap Technologies's current Gross Margin % of 62.20% is 153.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Wrap Technologies and its competitors. For the Hardware industry, the median Gross Margin % is 24.53 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Wrap Technologies's current Gross Margin % is 62.20%, which is 44% above median its own 10-year median of 43.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Wrap Technologies stock overvalued right now?
Based on GuruFocus' analysis, Wrap Technologies (WRAP) is currently considered Modestly Undervalued. The stock's GF Value™ is $1.46, compared to a current price of $1.12 — trading 23.6% below its estimated fair value. The current Gross Margin % is 62.20%, which is 44% above median its 10-year median of 43.07 and 153.6% above the Hardware industry median of 24.53. Wrap Technologies' overall GF Score™ is 57/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Wrap Technologies (WRAP), the current Gross Margin % is 62.20% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Wrap Technologies (WRAP) Overvalued in 2026?
Based on GuruFocus' analysis, Wrap Technologies stock appears to be undervalued.
The current stock price of $1.12 is trading 23.6% below its estimated GF Value™ of $1.46.
GuruFocus considers Wrap Technologies to be Modestly Undervalued.
Key valuation signals for WRAP:
Gross Margin %: 62.20% (44% above median its 10-year median of 43.07)
GF Value™: $1.46 vs. price of $1.12 (23.6% below fair value)
Industry Position: 153.6% above the Hardware median (#220 of 2450)
No single metric tells the full story. See the WRAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Wrap Technologies Inc is a public safety technology and services company that delivers safe and effective policing solutions to law enforcement and security personnel. The firm develops policing solutions to law enforcement and security personnel. Its BolaWRAP 150 Remote Restraint device is a patented, hand-held tool that discharges a Kevlar cord to restrain noncompliant individuals from a range of 10-25 feet. The group operates in the Americas, Europe, the Middle East, Africa and the Asia Pacific.
57GF Score
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