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APG SGAXSWX:APGN +0.51%73 Gross Margin % is 39.04% as of Dec. 2025, which is 3% below its 10-year median of 40.16. GuruFocus rates XSWX:APGN with a GF Score™ of 73/100 and a GF Value™ of CHF202.77 (Fairly Valued). The stock has 2 warning signs investors should review. Among 944 Media - Diversified companies, APG SGA ranks better than 52.01% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. APG SGA's Gross Profit for the
six
months ended in Dec. 2025 was CHF69.8 Mil. APG SGA's Revenue for the
six
months ended in Dec. 2025 was CHF178.8 Mil. Therefore, APG SGA's Gross Margin % for the quarter that ended in Dec. 2025 was 39.04%.
The historical rank and industry rank for APG SGA's Gross Margin % or its related term are showing as below:
XSWX:APGN'
s Gross Margin % Range Over the Past 10 Years
Min: 36.23 Med: 40.16 Max: 55.24
Current: 40.02
During the past 13 years, the highestGross Margin % of APG SGA was 55.24%. The lowest was 36.23%. And the median was 40.16%.
XSWX:APGN's Gross Margin % is ranked better than 52.01% of 944
companies
in the Media - Diversified industry
Industry Median: 38.99
vs XSWX:APGN: 40.02
APG SGA had a gross margin of 39.04% for the quarter that ended in Dec. 2025 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for APG SGA was 2.10% per year.
APG SGA (XSWX:APGN) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
APG SGA had a gross margin of 39.04% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
APG SGA Gross Margin % Related Terms
APG SGA Gross Margin % Historical Data
* Premium members only.
The historical data trend for APG SGA's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
XSWX:APGN vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, APG SGA's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
APG SGA Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, APG SGA's Gross Margin % distribution charts can be found below:
* The bar in red indicates where APG SGA's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
APG SGA (XSWX:APGN) has a Gross Margin % of 39.04% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on APG SGA and its competitors. This is near median its historical median of 40.16. Over the past decade, APG SGA's Gross Margin % has ranged from 36.23 to 55.24. According to the industry distribution chart, APG SGA ranks #453 out of 944 companies in the Media - Diversified industry, placing it in the top 48%.
Is APG SGA's Gross Margin % too high?
APG SGA's current Gross Margin % of 39.04% is near median its 10-year median of 40.16. Over the past 10 years, this metric has ranged from a low of 36.23 to a high of 55.24. The Media - Diversified industry median Gross Margin % is 38.99. APG SGA's value of 39.04% is 0.1% above this industry median. Based on the distribution chart, APG SGA ranks #453 out of 944 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, APG SGA has a GF Score™ of 73/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does APG SGA's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, APG SGA ranks #453 out of 944 companies for Gross Margin %. This puts APG SGA in the upper half of its industry. The industry median Gross Margin % is 38.99. APG SGA's value of 39.04% is 0.1% above this benchmark. Historically, APG SGA's own Gross Margin % has ranged from 36.23 to 55.24 over the past decade. While the company's 10-year median is 40.16 vs. the industry median of 38.99, APG SGA has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 944 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. APG SGA's current Gross Margin % of 39.04% is 0.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on APG SGA and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. APG SGA's current Gross Margin % is 39.04%, which is near median its own 10-year median of 40.16. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is APG SGA stock overvalued right now?
Based on GuruFocus' analysis, APG SGA (XSWX:APGN) is currently considered Fairly Valued. The stock's GF Value™ is CHF202.77, compared to a current price of CHF199.00 — trading 1.9% below its estimated fair value. The current Gross Margin % is 39.04%, which is near median its 10-year median of 40.16 and 0.1% above the Media - Diversified industry median of 38.99. APG SGA's overall GF Score™ is 73/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For APG SGA (XSWX:APGN), the current Gross Margin % is 39.04% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is APG SGA (XSWX:APGN) Overvalued in 2026?
Based on GuruFocus' analysis, APG SGA stock appears to be undervalued.
The current stock price of CHF199.00 is trading 1.9% below its estimated GF Value™ of CHF202.77.
GuruFocus considers APG SGA to be Fairly Valued.
Key valuation signals for XSWX:APGN:
Gross Margin %: 39.04% (near median its 10-year median of 40.16)
GF Value™: CHF202.77 vs. price of CHF199.00 (1.9% below fair value)
Industry Position: 0.1% above the Media - Diversified median (#453 of 944)
No single metric tells the full story. See the XSWX:APGN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
APG SGA SA is a Swiss out-of-home advertising media company. As a media company, it transports advertising messages into public and private areas with posters, screens, and related media as promotions and mobile advertising. This media performance is generated in streets, city centers, pedestrian zones, railway stations, shopping centers, airports, tourist resorts, and on the outside and inside of public transport vehicles. The company operates in Switzerland and Serbia. It derives revenue from Advertising and maximum from Switzerland.
73GF Score
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