General Mills (NYSE:GIS) Gross Margin %

: 32.48% (As of Feb. 2023)

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Gross Margin % is calculated as gross profit divided by its revenue. General Mills's Gross Profit for the three months ended in Feb. 2023 was $1,665 Mil. General Mills's Revenue for the three months ended in Feb. 2023 was $5,126 Mil. Therefore, General Mills's Gross Margin % for the quarter that ended in Feb. 2023 was 32.48%.

The historical rank and industry rank for General Mills's Gross Margin % or its related term are showing as below:

GIS' s Gross Margin % Range Over the Past 10 Years
Min: 32.67 Med: 34.99 Max: 36.14
Current: 32.67

During the past 13 years, the highest Gross Margin % of General Mills was 36.14%. The lowest was 32.67%. And the median was 34.99%.

GIS's Gross Margin % is ranked better than
66.27% of 1761 companies
in the Consumer Packaged Goods industry
Industry Median: 24.87 vs GIS: 32.67

General Mills had a gross margin of 32.48% for the quarter that ended in Feb. 2023 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for General Mills was -0.50% per year.

General Mills Gross Margin % Historical Data

The historical data trend for General Mills's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

General Mills Annual Data

Trend

May13

May14

May15

May16

May17

May18

May19

May20

May21

May22

Gross Margin %

34.53

34.13

34.78

35.57

33.71

General Mills Quarterly Data
	May18	Aug18	Nov18	Feb19	May19	Aug19	Nov19	Feb20	May20	Aug20	Nov20	Feb21	May21	Aug21	Nov21	Feb22	May22	Aug22	Nov22	Feb23
Gross Margin %																30.93	36.19	30.69	32.66	32.48

Competitive Comparison

For the Packaged Foods subindustry, General Mills's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Annual Data Quarterly Data

General Mills Gross Margin % Distribution

For the Consumer Packaged Goods industry and Consumer Defensive sector, General Mills's Gross Margin % distribution charts can be found below:

* The bar in red indicates where General Mills's Gross Margin % falls in comparison to its industry or sector. The grey bar indicates the Gross Margin %'s extreme value range as defined by GuruFocus.

General Mills Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

General Mills's Gross Margin for the fiscal year that ended in May. 2022 is calculated as

Gross Margin % (A: May. 2022 )	=	Gross Profit (A: May. 2022 )	/	Revenue (A: May. 2022 )
	=	6402.2	/	18992.8
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(18992.8 - 12590.6)	/	18992.8
	=	33.71 %

General Mills's Gross Margin for the quarter that ended in Feb. 2023 is calculated as

Gross Margin % (Q: Feb. 2023 )	=	Gross Profit (Q: Feb. 2023 )	/	Revenue (Q: Feb. 2023 )
	=	1664.8	/	5125.9
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(5125.9 - 3461.1)	/	5125.9
	=	32.48 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

General Mills (NYSE:GIS) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

General Mills had a gross margin of 32.48% for the quarter that ended in Feb. 2023 => Competition eroding margins

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

General Mills Gross Margin % Related Terms

Thank you for viewing the detailed overview of General Mills's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

General Mills (NYSE:GIS) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » General Mills Inc (NYSE:GIS) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

GIS:Mexico GRM:Germany G1MI34:Brazil

Address

Number One General Mills Boulevard, Minneapolis, MN, USA, 55426

Website

https://www.generalmills.com

General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.

Executives

C Kim Goodwin	director	C/O AKAMAI TECHNOLOGIES, INC., 8 CAMBRIDGE CENTER, CAMBRIDGE MA 02142
Karen Wilson Thissen	officer: General Counsel & Secretary	1098 AMERIPRISE FINANCIAL CENTER, MINNEAPOLIS MN 55474
Paul Joseph Gallagher	officer: Chief Supply Chain Officer	1 GENERAL MILLS BLVD, MINNEAPOLIS MN 55426
Jaime Montemayor	officer: Chief Technology Officer	NUMBER ONE GENERAL MILLS BLVD, MINNEAPOLIS MN 55426
Mark A Pallot	officer: Chief Accounting Officer	NUMBER ONE GENERAL MILLS BLVD, MINNEAPOLIS MN 55426
Jo Ann Jenkins	director	2211 SOUTH 47TH STREET, PHOENIX AZ 85034
Dana M Mcnabb	officer: Group President	NUMBER ONE GENERAL MILLS BLVD, MINNEAPOLIS MN 55426
Elizabeth Cahill Lempres	director	TWO COMMERCE SQUARE, 2001 MARKET STREET, SUITE 3600, PHILADELPHIA PA 19103
Sean N Walker	officer: Group President	NUMBER ONE GENERAL MILLS BLVD, MINNEAPOLIS MN 55426
Diane L Neal	director
Jodi J Benson	officer: Chief Innovation Officer	GENERAL MILLS, INC., ONE GENERAL MILLS BLVD, MINNEAPOLIS MN 55426
Maria Sastre	director	C/O DARDEN RESTAURANTS, INC., 1000 DARDEN CENTER DRIVE, ORLANDO FL 32837
Bishop William W Jr	officer: Group President	C/O BLUE BUFFALO PET PRODUCTS, INC., 11 RIVER ROAD, WILTON CT 06897
Kofi A Bruce	officer: Vice President	GENERAL MILLS, INC., ONE GENERAL MILLS BLVD., MINNEAPOLIS MN 55426
Ivan Pollard	officer: Senior Vice President	GENERAL MILLS, INC., ONE GENERAL MILLS BLVD., MINNEAPOLIS MN 55426