ASOS (LSE:ASC) Insider Ownership: 19.82 % (As of Aug. 02, 2026)

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Director of Data and Quant Analytics at GuruFocus
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LSE:ASC ASOS PLC LSE:ASC
55 GF Score
Price £3.56
GF Value £2.38
Valuation Significantly Overvalued
! 8 Warning Signs
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What is ASOS Insider Ownership?

ASOS LSE:ASC -4.05% 55 Insider Ownership is 19.82 % as of Aug. 02, 2026. GuruFocus rates LSE:ASC with a GF Score™ of 55/100 and a GF Value™ of £2.38 (Significantly Overvalued). The stock has 8 warning signs investors should review.

Insider ownership is the percentage of shares that are owned by company insiders relative to the total shares outstanding. As of today, ASOS's insider ownership is 19.82%.

Institutional Ownership is the percentage of shares that are owned by institutions out of the total shares outstanding. As of today, ASOS's Institutional Ownership is 3.07%.

Float Percentage Of Total Shares Outstanding is the percentage of float shares relative to the total shares outstanding. As of today, ASOS's Float Percentage Of Total Shares Outstanding is 0.00%.

ASOS Insider Ownership Historical Data

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The historical data trend for ASOS's Insider Ownership can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

ASOS Insider Ownership Chart

ASOS Historical Data

The historical data trend for ASOS can be seen below:

2025-06-30 2025-07-31 2025-08-31 2025-09-30 2025-10-31 2025-11-30 2026-01-31 2026-02-28 2026-05-31 2026-06-30
Insider Ownership 18.05 18.05 18.05 18.05 18.05 18.03 18.40 18.40 19.82 19.82
LSE:ASC
55GF Score
ASOS PLC LSE:ASC
Insider Ownership is just one metric. See GF Score™, valuation, warning signs, and more.
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ASOS Insider Ownership Calculation

The percentage of shares that are owned by company insiders relative to the total shares outstanding.

Frequently Asked Questions Learn more about Insider Ownership →
What does a Insider Ownership of 19.82 % mean?
ASOS (LSE:ASC) has a Insider Ownership of 19.82 % as of Aug. 02, 2026. Insider ownership equals the percent of shares owned by company insiders relative to total shares. View historical data on ASOS and its competitors.
Is ASOS's Insider Ownership too high?
ASOS's current Insider Ownership is 19.82 %. Overall, ASOS has a GF Score™ of 55/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ASOS's Insider Ownership compare to AMZN and BABA?
ASOS's Insider Ownership of 19.82 % can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Insider Ownership for a Retail - Cyclical company?
A good Insider Ownership depends on the Retail - Cyclical industry context. However, Insider Ownership should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Insider Ownership mean?
A high Insider Ownership can signal that a stock is expensive relative to its fundamentals. Insider ownership equals the percent of shares owned by company insiders relative to total shares. View historical data on ASOS and its competitors. ASOS's current Insider Ownership is 19.82 %. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ASOS stock overvalued right now?
Based on GuruFocus' analysis, ASOS (LSE:ASC) is currently considered Significantly Overvalued. The stock's GF Value™ is £2.38, compared to a current price of £3.56 — trading 49.4% above its estimated fair value. The current Insider Ownership is 19.82 %. ASOS's overall GF Score™ is 55/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Insider Ownership calculated?
Insider Ownership is calculated from a company's financial statements. For ASOS (LSE:ASC), the current Insider Ownership is 19.82 % as of Aug. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is ASOS (LSE:ASC) Overvalued in 2026?

Based on GuruFocus' analysis, ASOS stock appears to be overvalued. The current stock price of £3.56 is trading 49.4% above its estimated GF Value™ of £2.38. GuruFocus considers ASOS to be Significantly Overvalued.

Key valuation signals for LSE:ASC:

  • Insider Ownership: 19.82 %
  • GF Value™: £2.38 vs. price of £3.56 (49.4% above fair value)
  • GF Score™: 55/100 with 8 warning signs

No single metric tells the full story. See the LSE:ASC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

ASOS Business Description

Address Hampstead Road, Greater London House, London, GBR, NW1 7FB
Asos is a global e-commerce player focusing on fashion and cosmetics and targeting the youth segment (20-somethings) globally. Of its revenue, 45% comes from its UK home market, 30% from other European Union countries, 13% from the United States, 12% from the rest of the world. The company ships to 240 countries from its three warehouses located in the UK, continental Europe, and the United States. It offers over 85 000 products on its website from third-party brands and its own labels.
55GF Score

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Insider Ownership is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£3.56
Price
£2.38
GF Value