Huashi Group Holdings (HKSE:01111) Intangible Assets : HK$14.0 Mil (As of Dec. 2022)

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What is Huashi Group Holdings Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Huashi Group Holdings's intangible assets for the quarter that ended in Dec. 2022 was HK$14.0 Mil.

Huashi Group Holdings Intangible Assets Historical Data

The historical data trend for Huashi Group Holdings's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Huashi Group Holdings Intangible Assets Chart

Huashi Group Holdings Annual Data

Trend

Dec20

Dec21

Dec22

Dec23

Intangible Assets

6.90

13.14

14.04

2.63

Huashi Group Holdings Semi-Annual Data
	Dec20	Dec21	Dec22	Dec23
Intangible Assets	6.90	13.14	14.04	2.63

Huashi Group Holdings Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Huashi Group Holdings (HKSE:01111) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Huashi Group Holdings Intangible Assets Related Terms

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Huashi Group Holdings (HKSE:01111) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Huashi Group Holdings Ltd (HKSE:01111) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

N/A

Address

Phase II Shuisheng Keji Yuan, 1st Floor, Block 2 Office Building, 1 Chagang Xincun Dongyuan, Wuchang, Wuhan, CHN

Website

http://www.youmeimu.com

Huashi Group Holdings Ltd is a branding, advertising and marketing service provider based in Hubei Province, the PRC, providing services across the entire value chain from market research through collaboration with research institutes to execution of branding, advertising and marketing projects through collaboration with different media resources suppliers so as to assist brand owners, advertisers and advertising agents in formulating and implementing effective service proposals to fulfill their promotional needs and marketing objectives, thereby further enhancing their brand reputation to targeted recipients, and improving the competitiveness and market share of their products or services.

Executives

Chen Jicheng	2201 Interest of corporation controlled by you
Wang Shujin	2201 Interest of corporation controlled by you
Nie Xing	2201 Interest of corporation controlled by you
Jia Yi Wen Hua Chuan Mei You Xian Gong Si	2101 Beneficial owner
Yuan Jin Wen Hua Chuan Mei You Xian Gong Si	2101 Beneficial owner
You Xin Zi Ben You Xian Gong Si	2101 Beneficial owner

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