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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. PENN Entertainment's intangible assets for the quarter that ended in Jun. 2026 was MXN55,064 Mil.
PENN Entertainment (MEX:PENN) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
PENN Entertainment Intangible Assets Related Terms
PENN Entertainment Intangible Assets Historical Data
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The historical data trend for PENN Entertainment's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
What does a Intangible Assets of MXN55,064 Mil mean?
PENN Entertainment (MEX:PENN) has a Intangible Assets of MXN55,064 Mil as of Jun. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on PENN Entertainment and its competitors.
Is PENN Entertainment's Intangible Assets too high?
PENN Entertainment's current Intangible Assets is MXN55,064 Mil. Overall, PENN Entertainment has a GF Score™ of 64/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does PENN Entertainment's Intangible Assets compare to VAC and MCRI?
PENN Entertainment's Intangible Assets of MXN55,064 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Travel & Leisure company?
A good Intangible Assets depends on the Travel & Leisure industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on PENN Entertainment and its competitors. PENN Entertainment's current Intangible Assets is MXN55,064 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PENN Entertainment stock overvalued right now?
Based on GuruFocus' analysis, PENN Entertainment (MEX:PENN) is currently considered Modestly Undervalued. The stock's GF Value™ is MXN411.03, compared to a current price of MXN350.00 — trading 14.8% below its estimated fair value. The current Intangible Assets is MXN55,064 Mil. PENN Entertainment's overall GF Score™ is 64/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For PENN Entertainment (MEX:PENN), the current Intangible Assets is MXN55,064 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is PENN Entertainment (MEX:PENN) Overvalued in 2026?
Based on GuruFocus' analysis, PENN Entertainment stock appears to be undervalued.
The current stock price of MXN350.00 is trading 14.8% below its estimated GF Value™ of MXN411.03.
GuruFocus considers PENN Entertainment to be Modestly Undervalued.
Key valuation signals for MEX:PENN:
Intangible Assets: MXN55,064 Mil
GF Value™: MXN411.03 vs. price of MXN350.00 (14.8% below fair value)
No single metric tells the full story. See the MEX:PENN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Penn Entertainment's origins date back to its 1972 racetrack opening in Pennsylvania. Today, Penn operates 42 properties across 20 states and 12 brands, including Hollywood Casino and Ameristar. Land-based casinos represented 81% of total sales in 2025; 19% was from the interactive segment, which includes sports, i-gaming, and media revenue. The retail portfolio generates low-30s EBITDAR margins and helps position the company to obtain licenses for the digital wagering markets. Additionally, Penn's media asset, theScore, provides access to sports betting/i-gaming technology and clientele, helping it form a leading digital position.
64GF Score
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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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