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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Peloton Interactive's intangible assets for the quarter that ended in Mar. 2026 was MXN797 Mil.
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Peloton Interactive Intangible Assets Related Terms
Peloton Interactive Intangible Assets Historical Data
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The historical data trend for Peloton Interactive's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Peloton Interactive (MEX:PTON) has a Intangible Assets of MXN797 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Peloton Interactive and its competitors.
Is Peloton Interactive's Intangible Assets too high?
Peloton Interactive's current Intangible Assets is MXN797 Mil. Overall, Peloton Interactive has a GF Score™ of 48/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Peloton Interactive's Intangible Assets compare to FUN and PRKS?
Peloton Interactive's Intangible Assets of MXN797 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Travel & Leisure company?
A good Intangible Assets depends on the Travel & Leisure industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Peloton Interactive and its competitors. Peloton Interactive's current Intangible Assets is MXN797 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Peloton Interactive stock overvalued right now?
Based on GuruFocus' analysis, Peloton Interactive (MEX:PTON) is currently considered Significantly Overvalued. The stock's GF Value™ is MXN66.93, compared to a current price of MXN114.00 — trading 70.3% above its estimated fair value. The current Intangible Assets is MXN797 Mil. Peloton Interactive's overall GF Score™ is 48/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Peloton Interactive (MEX:PTON), the current Intangible Assets is MXN797 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Peloton Interactive (MEX:PTON) Overvalued in 2026?
Based on GuruFocus' analysis, Peloton Interactive stock appears to be overvalued.
The current stock price of MXN114.00 is trading 70.3% above its estimated GF Value™ of MXN66.93.
GuruFocus considers Peloton Interactive to be Significantly Overvalued.
Key valuation signals for MEX:PTON:
Intangible Assets: MXN797 Mil
GF Value™: MXN66.93 vs. price of MXN114.00 (70.3% above fair value)
No single metric tells the full story. See the MEX:PTON stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Peloton Interactive Inc operates an interactive fitness platform. It operates its business in two reportable segments: Connected Fitness Products and Subscription. Connected Fitness Product derives revenue from the portfolio of Connected Fitness Products and related accessories, as well as Precor-branded fitness products, delivery and installation services, Peloton Bike portfolio rental products, extended warranty agreements, branded apparel, and commercial service contracts. Subscription revenue is derived from monthly Subscription fees. The company generates maximum revenue from the Subscription segment. Geographically, the company derives a majority of its revenue from North America and the rest from International markets.
48GF Score
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