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MRPT (MacReport net) Intangible Assets : $0.00 Mil (As of Nov. 2005)


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What is MacReport net Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. MacReport net's intangible assets for the quarter that ended in Nov. 2005 was $0.00 Mil.


MacReport net Intangible Assets Historical Data

The historical data trend for MacReport net's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

MacReport net Intangible Assets Chart

MacReport net Annual Data
Trend Nov02 Nov03 Nov04 Nov05
Intangible Assets
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MacReport net Semi-Annual Data
Nov02 Nov03 Nov04 Nov05
Intangible Assets - - - -

MacReport net Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.


MacReport net  (OTCPK:MRPT) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.


Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.


MacReport net Intangible Assets Related Terms

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MacReport net Business Description

Traded in Other Exchanges
N/A
Address
15 Garfield Street, Auburn, NY, USA, 13021
MacReport net Inc is an internet information and media company formed to allow publicly and privately held companies to communicate relevant corporate information directly with the investing public. The business activity is carried out through the use of a website that provides the user with key information via management interviews, press releases, and other information.

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