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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Sanrio Co's intangible assets for the quarter that ended in Mar. 2026 was 円6,629 Mil.
Sanrio Co (TSE:8136) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Sanrio Co Intangible Assets Related Terms
Sanrio Co Intangible Assets Historical Data
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The historical data trend for Sanrio Co's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Sanrio Co (TSE:8136) has a Intangible Assets of 円6,629 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Sanrio Co and its competitors.
Is Sanrio Co's Intangible Assets too high?
Sanrio Co's current Intangible Assets is 円6,629 Mil. Overall, Sanrio Co has a GF Score™ of 92/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Sanrio Co's Intangible Assets compare to CASY and WSM?
Sanrio Co's Intangible Assets of 円6,629 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Retail - Cyclical company?
A good Intangible Assets depends on the Retail - Cyclical industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Sanrio Co and its competitors. Sanrio Co's current Intangible Assets is 円6,629 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sanrio Co stock overvalued right now?
Based on GuruFocus' analysis, Sanrio Co (TSE:8136) is currently considered Fairly Valued. The stock's GF Value™ is 円1,329.19, compared to a current price of 円1,268.00 — trading 4.6% below its estimated fair value. The current Intangible Assets is 円6,629 Mil. Sanrio Co's overall GF Score™ is 92/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Sanrio Co (TSE:8136), the current Intangible Assets is 円6,629 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Sanrio Co (TSE:8136) Overvalued in 2026?
Based on GuruFocus' analysis, Sanrio Co stock appears to be undervalued.
The current stock price of 円1,268.00 is trading 4.6% below its estimated GF Value™ of 円1,329.19.
GuruFocus considers Sanrio Co to be Fairly Valued.
Key valuation signals for TSE:8136:
Intangible Assets: 円6,629 Mil
GF Value™: 円1,329.19 vs. price of 円1,268.00 (4.6% below fair value)
No single metric tells the full story. See the TSE:8136 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Sanrio is a Japanese company best known for creating cute, character-driven brands, most famously Hello Kitty. Founded in 1960 by Shintaro Tsuji, Sanrio specializes in designing and licensing characters that appeal to a wide audience, especially children and young adults. Its portfolio includes beloved characters like My Melody, Cinnamoroll, Kuromi, and Pompompurin. Beyond merchandise, Sanrio's influence extends to animation, fashion, theme parks, and global pop culture, embodying the concept of kawaii (cuteness) as a cultural phenomenon.
92GF Score
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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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