XFTB (XFit Brands) Intangible Assets: $0.05 Mil (As of Dec. 2016)

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What is XFit Brands Intangible Assets?

XFit Brands XFTB Intangible Assets is $0.05 Mil as of Dec. 2016.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. XFit Brands's intangible assets for the quarter that ended in Dec. 2016 was $0.05 Mil.


XFit Brands  (OTCPK:XFTB) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.


Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.


XFit Brands Intangible Assets Related Terms


XFit Brands Intangible Assets Historical Data

* Premium members only.

The historical data trend for XFit Brands's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

XFit Brands Intangible Assets Chart

XFit Brands Annual Data
Trend Jun14 Jun15 Jun16
Intangible Assets
0.00 0.05 0.01

XFit Brands Quarterly Data
Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16 Sep16 Dec16
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.04 0.03 0.01 0.01 0.05

XFit Brands Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $0.05 Mil mean?
XFit Brands (XFTB) has a Intangible Assets of $0.05 Mil as of Dec. 2016. Intangible assets include patents, goodwill and trade secrets. View historical data on XFit Brands and its competitors.
Is XFit Brands' Intangible Assets too high?
XFit Brands' current Intangible Assets is $0.05 Mil.
How does XFit Brands' Intangible Assets compare to WESC and QSMG?
XFit Brands' Intangible Assets of $0.05 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Travel & Leisure company?
A good Intangible Assets depends on the Travel & Leisure industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on XFit Brands and its competitors. XFit Brands's current Intangible Assets is $0.05 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is XFit Brands stock overvalued right now?
XFit Brands (XFTB) has a current Intangible Assets of $0.05 Mil. The current Intangible Assets is $0.05 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For XFit Brands (XFTB), the current Intangible Assets is $0.05 Mil as of Dec. 2016. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

XFit Brands Business Description

Address 25731 Commercentre Drive, Lake Forest, CA, USA, 92630
XFit Brands Inc is active in the leisure industry. Its activities include design, development, and worldwide marketing and selling of functional equipment, training gear, apparel, and accessories for the impact sports market and fitness industry. Its products span the Impact Sports, Mixed Martial Arts (MMA), High and low impact fitness and Cross Training, and other Action Sports and are marketed and sold under the Throwdown, XFit Brands, and Transformations brand names.