Coca-Cola Co (XSWX:KO) Intangible Assets: CHF21,945 Mil (As of Mar. 2026)

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XSWX:KO Coca-Cola Co XSWX:KO
77 GF Score
Price CHF66.64
GF Value CHF57.10
Valuation Modestly Overvalued
! 5 Warning Signs
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What is Coca-Cola Co Intangible Assets?

Coca-Cola Co XSWX:KO +0.66% 77 Intangible Assets is CHF21,945 Mil as of Mar. 2026. GuruFocus rates XSWX:KO with a GF Score™ of 77/100 and a GF Value™ of CHF57.10 (Modestly Overvalued). The stock has 5 warning signs investors should review.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Coca-Cola Co's intangible assets for the quarter that ended in Mar. 2026 was CHF21,945 Mil.


Coca-Cola Co  (XSWX:KO) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.


Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.


Coca-Cola Co Intangible Assets Related Terms


Coca-Cola Co Intangible Assets Historical Data

* Premium members only.

The historical data trend for Coca-Cola Co's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Coca-Cola Co Intangible Assets Chart

Coca-Cola Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intangible Assets
Get a 7-Day Free Trial Premium Member Only Premium Member Only 31,878.57 31,330.64 28,285.01 28,031.90 22,330.73

Coca-Cola Co Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 28,061.37 26,248.47 25,616.11 22,330.73 21,945.20
XSWX:KO
77GF Score
Coca-Cola Co XSWX:KO
Intangible Assets is just one metric. See GF Score™, valuation, warning signs, and more.
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Coca-Cola Co Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of CHF21,945 Mil mean?
Coca-Cola Co (XSWX:KO) has a Intangible Assets of CHF21,945 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Coca-Cola Co and its competitors.
Is Coca-Cola Co's Intangible Assets too high?
Coca-Cola Co's current Intangible Assets is CHF21,945 Mil. Overall, Coca-Cola Co has a GF Score™ of 77/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Coca-Cola Co's Intangible Assets compare to PEP and MNST?
Coca-Cola Co's Intangible Assets of CHF21,945 Mil can be compared against companies in the Beverages - Non-Alcoholic industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Beverages - Non-Alcoholic company?
A good Intangible Assets depends on the Beverages - Non-Alcoholic industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Coca-Cola Co and its competitors. Coca-Cola Co's current Intangible Assets is CHF21,945 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Coca-Cola Co stock overvalued right now?
Based on GuruFocus' analysis, Coca-Cola Co (XSWX:KO) is currently considered Modestly Overvalued. The stock's GF Value™ is CHF57.10, compared to a current price of CHF66.64 — trading 16.7% above its estimated fair value. The current Intangible Assets is CHF21,945 Mil. Coca-Cola Co's overall GF Score™ is 77/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Coca-Cola Co (XSWX:KO), the current Intangible Assets is CHF21,945 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Coca-Cola Co (XSWX:KO) Overvalued in 2026?

Based on GuruFocus' analysis, Coca-Cola Co stock appears to be overvalued. The current stock price of CHF66.64 is trading 16.7% above its estimated GF Value™ of CHF57.10. GuruFocus considers Coca-Cola Co to be Modestly Overvalued.

Key valuation signals for XSWX:KO:

  • Intangible Assets: CHF21,945 Mil
  • GF Value™: CHF57.10 vs. price of CHF66.64 (16.7% above fair value)
  • GF Score™: 77/100 with 5 warning signs

No single metric tells the full story. See the XSWX:KO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Coca-Cola Co Business Description

Address One Coca-Cola Plaza, Atlanta, GA, USA, 30313
Founded in 1886, Atlanta-headquartered Coca-Cola is the world's largest nonalcoholic beverage company, with a strong portfolio of 200 brands covering key categories including carbonated soft drinks, water, sports, energy, juice, and coffee. Together with bottlers and distribution partners, the company sells finished beverage products bearing Coca-Cola and licensed brands through retailers and food-service locations in more than 200 countries and regions globally. Coca-Cola generates around 60% of its total revenue overseas, with sizable contributions from emerging economies in Latin America and Asia-Pacific.
77GF Score

Get the complete analysis for XSWX:KO

Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

CHF66.64
Price
CHF57.10
GF Value