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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. SMG Swiss Marketplace Group Holding AG's intangible assets for the quarter that ended in Dec. 2025 was CHF1,162.3 Mil.
SMG Swiss Marketplace Group Holding AG (XSWX:SMG) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
SMG Swiss Marketplace Group Holding AG Intangible Assets Related Terms
SMG Swiss Marketplace Group Holding AG Intangible Assets Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
SMG Swiss Marketplace Group Holding AG Intangible Assets Chart
SMG Swiss Marketplace Group Holding AG Annual Data
Trend
Dec23
Dec24
Dec25
Intangible Assets
1,152.99
1,180.08
1,162.34
SMG Swiss Marketplace Group Holding AG Semi-Annual Data
SMG Swiss Marketplace Group Holding AG Intangible Assets Calculation
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
What does a Intangible Assets of CHF1,162.3 Mil mean?
SMG Swiss Marketplace Group Holding AG (XSWX:SMG) has a Intangible Assets of CHF1,162.3 Mil as of Dec. 2025. Intangible assets include patents, goodwill and trade secrets. View historical data on SMG Swiss Marketplace Group Holding AG and its competitors.
Is SMG Swiss Marketplace Group Holding AG's Intangible Assets too high?
SMG Swiss Marketplace Group Holding AG's current Intangible Assets is CHF1,162.3 Mil. Overall, SMG Swiss Marketplace Group Holding AG has a GF Score™ of 17/100, reflecting its overall financial health beyond just this single metric.
How does SMG Swiss Marketplace Group Holding AG's Intangible Assets compare to GOOGL and META?
SMG Swiss Marketplace Group Holding AG's Intangible Assets of CHF1,162.3 Mil can be compared against companies in the Interactive Media industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for an Interactive Media company?
A good Intangible Assets depends on the Interactive Media industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on SMG Swiss Marketplace Group Holding AG and its competitors. SMG Swiss Marketplace Group Holding AG's current Intangible Assets is CHF1,162.3 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is SMG Swiss Marketplace Group Holding AG stock overvalued right now?
SMG Swiss Marketplace Group Holding AG (XSWX:SMG) has a current Intangible Assets of CHF1,162.3 Mil. The current Intangible Assets is CHF1,162.3 Mil. SMG Swiss Marketplace Group Holding AG's overall GF Score™ is 17/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For SMG Swiss Marketplace Group Holding AG (XSWX:SMG), the current Intangible Assets is CHF1,162.3 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
SMG Swiss Marketplace Group Holding AG is an online marketplace under three primary business segments: real estate, automotive, and general marketplaces, complemented by additional price comparison offerings in finance and insurance. Its tools include: ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI, AutoScout24, MotoScout24, anibis.ch, tutti.ch, Ricardo, FinanceScout24, and moneyland.ch. It generates the majority of its revenue from the real estate segment, which provides digital platforms and services for renting, selling, and managing property.
17GF Score
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