Belluna Co (FRA:73L) Intrinsic Value: DCF (Dividends Based): €11.91 (As of Aug. 07, 2026) — 2282% Above Median

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FRA:73L Belluna Co Ltd FRA:73L
68 GF Score
Price €5.20
GF Value €4.23
Valuation Modestly Overvalued
! 3 Warning Signs
View Full Analysis

What is Belluna Co Intrinsic Value: DCF (Dividends Based)?

Belluna Co FRA:73L +1.96% 68 Intrinsic Value: DCF (Dividends Based) is €11.91 as of Aug. 07, 2026, which is 100% below its 10-year median of 0.50. GuruFocus rates FRA:73L with a GF Score™ of 68/100 and a GF Value™ of €4.23 (Modestly Overvalued). The stock has 3 warning signs investors should review. Among 120 Retail - Cyclical companies, Belluna Co ranks worse than 833332.5% on this metric.

As of today (2026-08-07), Belluna Co's intrinsic value calculated from the Discounted Dividend model is €11.91.

Note: Discounted Dividend model is only suitable for companies who have a consistant distribution history. If the company's dividends does not remain steady over a long period, results may not be accurate due to the low consistency. The model is also only suitable for predictable companies (Business Predictability Rank higher than 1-Star) with dividend payments. If the company's Predictability Rank is 1-Star or Not Rated, or if the company does not pay dividend, the data will not be stored into our database.

Belluna Co's Predictability Rank is 1-Star. Thus, this page is only used for demonstration purposes and the DCF related results in the screener and portfolio will appear as zero.

Margin of Safety % (DCF Dividends Based) using Discounted Dividend Model for Belluna Co is 56.34%.

The historical rank and industry rank for Belluna Co's Intrinsic Value: DCF (Dividends Based) or its related term are showing as below:

During the past 13 years, the highest Price-to-Intrinsic-Value-DCF (Dividends Based) Ratio of Belluna Co was 0.65. The lowest was 0.39. And the median was 0.50.

FRA:73L's Price-to-DCF (Dividends Based) is not ranked *
in the Retail - Cyclical industry.
Industry Median: 0.965
* Ranked among companies with meaningful Price-to-DCF (Dividends Based) only.

Belluna Co  (FRA:73L) Intrinsic Value: DCF (Dividends Based) Explanation

Unlike valuation methods such as Net Current Asset Value, Tangible Book per Share, Graham Number, Median PS Value etc, discounted Dividends model evaluates the companies based on their power of future dividend distribution instead of their assets.


Be Aware

What you need to know about Discounted Dividends model:

1. The Discounted Dividends model evaluates a company based on its future dividends distribution power
2. Dividend growth is taken into account; therefore a company with a higher dividend growth rate is worth more if everything else is the same.
3. Since we are projecting future growth, it is assumed that the company will grow at the same rate as it did during the past 10 years. Therefore this model works better for the companies with consistently steady dividends distributed.
4. The Discounted Dividends model works poorly for inconsistent dividends distributor like high growth companies.
5. Your expected return from the investment is a reasonable discount rate assumption.
6. A larger margin of safety should be required for companies with less dividends distributed.

You can screen for stocks that trade below their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) and Intrinsic Value: DCF (Dividends Based) with the GuruFocus All-in-One Screener. Companies with a high Predictability Rank that trade at a discount to their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) can be found in the screen of Undervalued Predictable Companies.


Belluna Co Intrinsic Value: DCF (Dividends Based) Related Terms


Belluna Co Intrinsic Value: DCF (Dividends Based) Historical Data

* Premium members only.

The historical data trend for Belluna Co's Intrinsic Value: DCF (Dividends Based) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Belluna Co Intrinsic Value: DCF (Dividends Based) Chart

Belluna Co Annual Data
Trend Mar17 Mar18 Mar19 Mar20 Mar21 Mar22 Mar23 Mar24 Mar25 Mar26
Intrinsic Value: DCF (Dividends Based)
Get a 7-Day Free Trial Premium Member Only Premium Member Only 13.20 9.34 0.00 8.96 0.00

Belluna Co Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Intrinsic Value: DCF (Dividends Based) Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 8.33 8.63 8.55 0.00 0.00

FRA:73L vs CASY, WSM, ULTA: Intrinsic Value: DCF (Dividends Based) Comparison

For the Specialty Retail subindustry, Belluna Co's Price-to-DCF (Dividends Based), along with its competitors' market caps and Price-to-DCF (Dividends Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Belluna Co Price-to-DCF (Dividends Based) vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Belluna Co's Price-to-DCF (Dividends Based) distribution charts can be found below:

* The bar in red indicates where Belluna Co's Price-to-DCF (Dividends Based) falls into.


FRA:73L
68GF Score
Belluna Co Ltd FRA:73L
Intrinsic Value: DCF (Dividends Based) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Belluna Co Intrinsic Value: DCF (Dividends Based) Calculation

This is the intrinsic value calculated from the Discounted Dividend Model with default parameters. The calculation method is the same as Discounted Cash Flow model except adjusted dividend are used in the calculation instead of free cash flow. This is the default method of calculation with GuruFocus DCF calculator.

Usually a two-stage model is used in calculating the intrinsic value with discounted cash flow model. The first stage is called growth stage; the second is called the terminal stage. In the growth stage the company grows at a faster rate. Because it cannot grow at that rate forever, a lower rate is used for the terminal stage.

GuruFocus DDM calculator is a two-stage model. The default values are defined as:

1. Discount Rate: d = 9%
A reasonable discount rate assumption should be at least the long term average return of the stock market, which can be estimated from risk free rate plus risk premium of stock market. GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate and rounded up to the nearest integer. It is updated daily. The current risk-free rate is 2.67%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default. Then we added a risk premium of 6% to get the estimated discount rate. Some investors use their expected rate of return, which is also reasonable. A typical discount rate can be anywhere between 6% - 20%.

2. Dividend Growth Rate in the growth stage: g1 = 10.70%
The Growth Rate in the growth stage is initially set as the default 10-Year Dividend Growth Rate. In cases where the 10-year growth rate is unavailable, it defaults to using the 5-Year Dividend Growth Rate. If both the 10-year and 5-year growth rates are unavailable, the system defaults to the 3-Year Dividend Growth Rate.
However, it's important to note that there is a growth rate range. If the calculated growth rate exceeds 20%, it will be capped at 20%. Conversely, if the calculated growth rate falls below 5%, it will be adjusted to 5% to maintain a reasonable range.
=> Belluna Co's average Dividend Growth Rate in the past 10 years was 10.70%, which is between 5% and 20%. => GuruFocus defaults => Growth Rate: 10.70%

3. Years of Growth Stage: y1 = 10

4. Terminal Growth Rate: g2 = 4%

5. Dividends per Share: adjusted dividends per share = €0.5958.
GuruFocus uses adjusted dividends per share by default to ensure that the valuation reflects the total value of the company, as the actual dividend is only a portion of the total value.

All of the default settings can be changed in the DCF calculator and the results are calculated automatically.

Belluna Co's Intrinsic Value: DCF (Dividends Based) for today is calculated as:

Intrinsic Value: DCF (Dividends Based)=Dividends per Share*{[(1+g1)/(1+d)+(1+g1)^2/(1+d)^2+...+(1+g1)^10/(1+d)^10]
+(1+g1)^10/(1+d)^10*[(1+g2)/(1+d)+(1+g2)^2/(1+d)^2+...+(1+g2)^10/(1+d)^10]}

set x = (1+g1)/(1+d) = (1+0.107)/(1+0.09) = 1.0155963302752
and y = (1+g2)/(1+d) = (1+0.04)/(1+0.09) = 0.95412844036697

Intrinsic Value: DCF (Dividends Based)=Dividends per Share*{[x+x^2+...+x^10]+x^10*[y+y^2+...+y^10]}
=Dividends per Share*[x*(1-x^10)/(1-x)+x^10*y*(1-y^10)/(1-y)]
=0.5958*19.9982
=11.91

Margin of Safety % (DCF Dividends Based) = (Intrinsic Value: DCF (Dividends Based)-Current Price) /Intrinsic Value: DCF (Dividends Based)
= (11.91 - 5.20) / 11.91
= 56.34 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: DCF (Dividends Based) of €11.91 mean?
Belluna Co (FRA:73L) has a Intrinsic Value: DCF (Dividends Based) of €11.91 as of Aug. 07, 2026. Intrinsic Value: DCF (Dividends Based) is the stock value based on a two-stage discounted dividend model. View historical data on Belluna Co and its competitors. This is 2282% above median its historical median of 0.50. Over the past decade, Belluna Co's Intrinsic Value: DCF (Dividends Based) has ranged from 0.39 to 0.65. According to the industry distribution chart, Belluna Co ranks #999999 out of 120 companies in the Retail - Cyclical industry.
Is Belluna Co's Intrinsic Value: DCF (Dividends Based) too high?
Belluna Co's current Intrinsic Value: DCF (Dividends Based) of €11.91 is 2282% above median its 10-year median of 0.50. Over the past 10 years, this metric has ranged from a low of 0.39 to a high of 0.65. Based on the distribution chart, Belluna Co ranks #999999 out of 120 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Belluna Co has a GF Score™ of 68/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Belluna Co's Intrinsic Value: DCF (Dividends Based) compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Belluna Co ranks #999999 out of 120 companies for Intrinsic Value: DCF (Dividends Based). This places Belluna Co in the lower half of its industry. The industry median Intrinsic Value: DCF (Dividends Based) is 0.97. Historically, Belluna Co's own Intrinsic Value: DCF (Dividends Based) has ranged from 0.39 to 0.65 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: DCF (Dividends Based) for a Retail - Cyclical company?
The median Intrinsic Value: DCF (Dividends Based) among Retail - Cyclical companies is 0.97, based on 120 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: DCF (Dividends Based) significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: DCF (Dividends Based) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: DCF (Dividends Based) mean?
A high Intrinsic Value: DCF (Dividends Based) can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: DCF (Dividends Based) is the stock value based on a two-stage discounted dividend model. View historical data on Belluna Co and its competitors. For the Retail - Cyclical industry, the median Intrinsic Value: DCF (Dividends Based) is 0.97 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Belluna Co's current Intrinsic Value: DCF (Dividends Based) is €11.91, which is 2282% above median its own 10-year median of 0.50. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Belluna Co stock overvalued right now?
Based on GuruFocus' analysis, Belluna Co (FRA:73L) is currently considered Modestly Overvalued. The stock's GF Value™ is €4.23, compared to a current price of €5.20 — trading 22.9% above its estimated fair value. The current Intrinsic Value: DCF (Dividends Based) is €11.91, which is 2282% above median its 10-year median of 0.50. Belluna Co's overall GF Score™ is 68/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: DCF (Dividends Based) calculated?
Intrinsic Value: DCF (Dividends Based) is calculated from a company's financial statements. For Belluna Co (FRA:73L), the current Intrinsic Value: DCF (Dividends Based) is €11.91 as of Aug. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Belluna Co (FRA:73L) Overvalued in 2026?

Based on GuruFocus' analysis, Belluna Co stock appears to be overvalued. The current stock price of €5.20 is trading 22.9% above its estimated GF Value™ of €4.23. GuruFocus considers Belluna Co to be Modestly Overvalued.

Key valuation signals for FRA:73L:

  • Intrinsic Value: DCF (Dividends Based): €11.91 (2282% above median its 10-year median of 0.50)
  • GF Value™: €4.23 vs. price of €5.20 (22.9% above fair value)
  • GF Score™: 68/100 with 3 warning signs

No single metric tells the full story. See the FRA:73L stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Belluna Co Business Description

Other Exchanges 9997:Japan
Address 4-2 Miyamoto-cho, Ageo City, Saitama, JPN, 362-8688
Belluna Co Ltd is primarily a mail-order retailer that sells a wide range of products, including apparel, home furnishings, food, wine, cosmetics, health food, and nursing supplies through catalogs and e-commerce sites. More than 80% of the company's sales come from its mail-order business. Remaining revenue comes from its apparel retail stores; its solution business, which offers outsourced services for Belluna's corporate clients; its finance business, which offers financing services that target mail-order customers; and its property business, which leases office and commercial space and engages in property development. Nearly all the company's sales are in Japan.
68GF Score

Get the complete analysis for FRA:73L

Intrinsic Value: DCF (Dividends Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€5.20
Price
€4.23
GF Value