Watches of Switzerland Group (CHIX:WOSGL) Intrinsic Value: DCF (Earnings Based): £6.25 (As of Aug. 10, 2026) — 662% Above Median

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CHIX:WOSGL Watches of Switzerland Group PLC CHIX:WOSGL
87 GF Score
Price £7.59
GF Value £5.30
Valuation Significantly Overvalued
! 6 Warning Signs
View Full Analysis

What is Watches of Switzerland Group Intrinsic Value: DCF (Earnings Based)?

Watches of Switzerland Group CHIX:WOSGL +2.57% 87 Intrinsic Value: DCF (Earnings Based) is £6.25 as of Aug. 10, 2026, which is 100% below its 10-year median of 0.82. GuruFocus rates CHIX:WOSGL with a GF Score™ of 87/100 and a GF Value™ of £5.30 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 149 Retail - Cyclical companies, Watches of Switzerland Group ranks worse than 69.13% on this metric.

As of today (2026-08-10), Watches of Switzerland Group's intrinsic value calculated from the Discounted Earnings model is £6.25.

Note: Discounted Earnings model is only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's predictability rank is 1-Star or Not Rated, result may not be accurate due to the low predictability of business and the data will not be stored into our database.

Watches of Switzerland Group's Predictability Rank is 3.5-Stars.

Margin of Safety (Earnings Based) using Discounted Earnings model for Watches of Switzerland Group is -21.36%.

The historical rank and industry rank for Watches of Switzerland Group's Intrinsic Value: DCF (Earnings Based) or its related term are showing as below:

CHIX:WOSGl' s Price-to-DCF (Earnings Based) Range Over the Past 10 Years
Min: 0.82   Med: 0.82   Max: 1.21
Current: 1.21

During the past 11 years, the highest Price-to-Intrinsic-Value-DCF (Earnings Based) Ratio of Watches of Switzerland Group was 1.21. The lowest was 0.82. And the median was 0.82.

CHIX:WOSGl's Price-to-DCF (Earnings Based) is ranked worse than
69.13% of 149 companies
in the Retail - Cyclical industry
Industry Median: 0.86 vs CHIX:WOSGl: 1.21

Watches of Switzerland Group  (CHIX:WOSGl) Intrinsic Value: DCF (Earnings Based) Explanation

Unlike valuation methods such as Net Current Asset Value, Tangible Book Value per Share, Graham Number, Median Ratio etc, discounted Cash Flow model evaluates the companies based on their future earnings power instead of their assets.


Be Aware

What you need to know about Discounted Earnings model:

1. The Discounted Earnings model evaluates a company based on its future earnings power
2. Growth is taken into account; therefore a faster growth company is worth more if everything else is the same.
3. Since we are projecting future growth, it is assumed that the company will grow at the same rate as it did during the past 10 years. Therefore this model works better for the companies that are relatively consistent performers.
4. The Discounted Earnings model works poorly for inconsistent performers like cyclicals.
5. Your expected return from the investment is a reasonable discount rate assumption.
6. A larger margin of safety should be required for companies with less predictable businesses.

You can screen for stocks that trade below their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) with the GuruFocus All-in-One Screener. Companies with a high Predictability Rank that trade at a discount to their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) can be found in the screen of Undervalued Predictable Companies.


Watches of Switzerland Group Intrinsic Value: DCF (Earnings Based) Related Terms


Watches of Switzerland Group Intrinsic Value: DCF (Earnings Based) Historical Data

* Premium members only.

The historical data trend for Watches of Switzerland Group's Intrinsic Value: DCF (Earnings Based) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Watches of Switzerland Group Intrinsic Value: DCF (Earnings Based) Chart

Watches of Switzerland Group Annual Data
Trend Apr17 Apr18 Apr19 Apr20 Apr21 Apr22 Apr23 Apr24 Apr25 Apr26
Intrinsic Value: DCF (Earnings Based)
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 6.22

Watches of Switzerland Group Semi-Annual Data
Apr16 Apr17 Apr18 Oct18 Apr19 Oct19 Apr20 Oct20 Apr21 Oct21 Apr22 Oct22 Apr23 Oct23 Apr24 Oct24 Apr25 Oct25 Apr26
Intrinsic Value: DCF (Earnings Based) Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 6.22

CHIX:WOSGL vs TPR, SIG: Intrinsic Value: DCF (Earnings Based) Comparison

For the Luxury Goods subindustry, Watches of Switzerland Group's Price-to-DCF (Earnings Based), along with its competitors' market caps and Price-to-DCF (Earnings Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Watches of Switzerland Group Price-to-DCF (Earnings Based) vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Watches of Switzerland Group's Price-to-DCF (Earnings Based) distribution charts can be found below:

* The bar in red indicates where Watches of Switzerland Group's Price-to-DCF (Earnings Based) falls into.


CHIX:WOSGL
87GF Score
Watches of Switzerland Group PLC CHIX:WOSGL
Intrinsic Value: DCF (Earnings Based) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Watches of Switzerland Group Intrinsic Value: DCF (Earnings Based) Calculation

This is the intrinsic value calculated from the Discounted Earnings model with default parameters. The calculation method is the same as Discounted Cash Flow model except earnings are used in the calculation instead of free cash flow. This is the default method of calculation with GuruFocus DCF calculator.

Usually a two-stage model is used in calculating the intrinsic value with discounted cash flow model. The first stage is called growth stage; the second is called the terminal stage. In the growth stage the company grows at a faster rate. Because it cannot grow at that rate forever, a lower rate is used for the terminal stage.

GuruFocus DCF calculator is a two-stage model. The default values are defined as:

1. Discount Rate: d = 11%
A reasonable discount rate assumption should be at least the long term average return of the stock market, which can be estimated from risk free rate plus risk premium of stock market. GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate and rounded up to the nearest integer. It is updated daily. The current risk-free rate is 4.80%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default. Then we added a risk premium of 6% to get the estimated discount rate. Some investors use their expected rate of return, which is also reasonable. A typical discount rate can be anywhere between 6% - 20%.

2. Growth Rate in the growth stage: g1 = 7.90%
The Growth Rate in the growth stage is initially set as the default 10-Year EPS without NRI Growth Rate. In cases where the 10-year growth rate is unavailable, it defaults to using the 5-Year EPS without NRI Growth Rate. If both the 10-year and 5-year growth rates are unavailable, the system defaults to the 3-Year EPS without NRI Growth Rate.
However, it's important to note that there is a growth rate range. If the calculated growth rate exceeds 20%, it will be capped at 20%. Conversely, if the calculated growth rate falls below 5%, it will be adjusted to 5% to maintain a reasonable range.
=> Watches of Switzerland Group's average EPS without NRI Growth Rate in the past 5 years was 7.90%, which is between 5% and 20%. => GuruFocus defaults => Growth Rate: 7.90%

3. Years of Growth Stage: y1 = 10

4. Terminal Growth Rate: g2 = 4%

5. Years of Terminal Growth: y2 = 10

6. EPS without NRI: eps without nri = £0.448.
GuruFocus DCF calculator is actually a Discounted Earnings calculator, EPS without NRI is used as the default. The reason we are doing this is we found that historically stock prices are more correlated with earnings than free cash flow.

All of the default settings can be changed and the results are calculated automatically.

Watches of Switzerland Group's Intrinsic Value: DCF (Earnings Based) for today is calculated as:

Intrinsic Value: DCF (Earnings Based)=EPS without NRI*{[(1+g1)/(1+d)+(1+g1)^2/(1+d)^2+...+(1+g1)^10/(1+d)^10]
+(1+g1)^10/(1+d)^10*[(1+g2)/(1+d)+(1+g2)^2/(1+d)^2+...+(1+g2)^10/(1+d)^10]}

set x = (1+g1)/(1+d) = (1+0.079)/(1+0.11) = 0.97207207207207
and y = (1+g2)/(1+d) = (1+0.04)/(1+0.11) = 0.93693693693694

Intrinsic Value: DCF (Earnings Based)=EPS without NRI*{[x+x^2+...+x^10]+x^10*[y+y^2+...+y^10]}
=EPS without NRI*[x*(1-x^10)/(1-x)+x^10*y*(1-y^10)/(1-y)]
=0.448*13.9433
=6.25

Margin of Safety % (DCF Earnings Based)=(Intrinsic Value: DCF (Earnings Based)-Current Price)/Intrinsic Value: DCF (Earnings Based)
=(6.25-7.585)/6.25
=-21.36 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: DCF (Earnings Based) of £6.25 mean?
Watches of Switzerland Group (CHIX:WOSGL) has a Intrinsic Value: DCF (Earnings Based) of £6.25 as of Aug. 10, 2026. Intrinsic Value: DCF (Earnings Based) is the stock value based on a two-stage discounted earnings model. View historical data on Watches of Switzerland Group and its competitors. This is 662% above median its historical median of 0.82. Over the past decade, Watches of Switzerland Group's Intrinsic Value: DCF (Earnings Based) has ranged from 0.82 to 1.21. According to the industry distribution chart, Watches of Switzerland Group ranks #103 out of 149 companies in the Retail - Cyclical industry, placing it in the top 69.1%.
Is Watches of Switzerland Group's Intrinsic Value: DCF (Earnings Based) too high?
Watches of Switzerland Group's current Intrinsic Value: DCF (Earnings Based) of £6.25 is 662% above median its 10-year median of 0.82. Over the past 10 years, this metric has ranged from a low of 0.82 to a high of 1.21. Based on the distribution chart, Watches of Switzerland Group ranks #103 out of 149 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Watches of Switzerland Group has a GF Score™ of 87/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Watches of Switzerland Group's Intrinsic Value: DCF (Earnings Based) compare to TPR and SIG?
According to the Retail - Cyclical industry distribution chart, Watches of Switzerland Group ranks #103 out of 149 companies for Intrinsic Value: DCF (Earnings Based). This places Watches of Switzerland Group in the lower half of its industry. The industry median Intrinsic Value: DCF (Earnings Based) is 0.86. Historically, Watches of Switzerland Group's own Intrinsic Value: DCF (Earnings Based) has ranged from 0.82 to 1.21 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: DCF (Earnings Based) for a Retail - Cyclical company?
The median Intrinsic Value: DCF (Earnings Based) among Retail - Cyclical companies is 0.86, based on 149 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: DCF (Earnings Based) significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: DCF (Earnings Based) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: DCF (Earnings Based) mean?
A high Intrinsic Value: DCF (Earnings Based) can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: DCF (Earnings Based) is the stock value based on a two-stage discounted earnings model. View historical data on Watches of Switzerland Group and its competitors. For the Retail - Cyclical industry, the median Intrinsic Value: DCF (Earnings Based) is 0.86 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Watches of Switzerland Group's current Intrinsic Value: DCF (Earnings Based) is £6.25, which is 662% above median its own 10-year median of 0.82. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Watches of Switzerland Group stock overvalued right now?
Based on GuruFocus' analysis, Watches of Switzerland Group (CHIX:WOSGL) is currently considered Significantly Overvalued. The stock's GF Value™ is £5.30, compared to a current price of £7.59 — trading 43.1% above its estimated fair value. The current Intrinsic Value: DCF (Earnings Based) is £6.25, which is 662% above median its 10-year median of 0.82. Watches of Switzerland Group's overall GF Score™ is 87/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: DCF (Earnings Based) calculated?
Intrinsic Value: DCF (Earnings Based) is calculated from a company's financial statements. For Watches of Switzerland Group (CHIX:WOSGL), the current Intrinsic Value: DCF (Earnings Based) is £6.25 as of Aug. 10, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Watches of Switzerland Group (CHIX:WOSGL) Overvalued in 2026?

Based on GuruFocus' analysis, Watches of Switzerland Group stock appears to be overvalued. The current stock price of £7.59 is trading 43.1% above its estimated GF Value™ of £5.30. GuruFocus considers Watches of Switzerland Group to be Significantly Overvalued.

Key valuation signals for CHIX:WOSGL:

  • Intrinsic Value: DCF (Earnings Based): £6.25 (662% above median its 10-year median of 0.82)
  • GF Value™: £5.30 vs. price of £7.59 (43.1% above fair value)
  • GF Score™: 87/100 with 6 warning signs

No single metric tells the full story. See the CHIX:WOSGL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Watches of Switzerland Group Business Description

Other Exchanges WOSGF:USAWOSG:UK5WS:Germany
Address 2 Elland Road, Aurum House, Braunstone, Leicester, GBR, LE3 1TT
Watches of Switzerland Group PLC is a retailer of luxury watches and jewellerys in the United Kingdom. Other than luxury watch offerings, the company also offers luxury jewellery, fashion, and classic watches and a range of watch and jewellery aftercare services. The company's geographical segments are the United Kingdom and Europe, and the United States, of which the majority of the revenue comes from the United Kingdom and Europe segment.
87GF Score

Get the complete analysis for CHIX:WOSGL

Intrinsic Value: DCF (Earnings Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£7.59
Price
£5.30
GF Value