Dunelm Group (FRA:DFQ) Intrinsic Value: DCF (Earnings Based): €11.11 (As of Aug. 25, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:DFQ Dunelm Group PLC FRA:DFQ
81 GF Score
Price €10.20
GF Value €14.35
Valuation Modestly Undervalued
! 4 Warning Signs
View Full Analysis

What is Dunelm Group Intrinsic Value: DCF (Earnings Based)?

Dunelm Group FRA:DFQ -2.86% 81 Intrinsic Value: DCF (Earnings Based) is €11.11 as of Aug. 25, 2026. GuruFocus rates FRA:DFQ with a GF Score™ of 81/100 and a GF Value™ of €14.35 (Modestly Undervalued). The stock has 4 warning signs investors should review. Among 144 Retail - Cyclical companies, Dunelm Group ranks worse than 59.72% on this metric.

As of today (2026-08-25), Dunelm Group's intrinsic value calculated from the Discounted Earnings model is €11.11.

Note: Discounted Earnings model is only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's predictability rank is 1-Star or Not Rated, result may not be accurate due to the low predictability of business and the data will not be stored into our database.

Dunelm Group's Predictability Rank is 4-Stars.

Margin of Safety (Earnings Based) using Discounted Earnings model for Dunelm Group is 8.19%.

The historical rank and industry rank for Dunelm Group's Intrinsic Value: DCF (Earnings Based) or its related term are showing as below:

FRA:DFQ' s Price-to-DCF (Earnings Based) Range Over the Past 10 Years
Min: 0.49   Med: 1.03   Max: 1.72
Current: 0.92

During the past 13 years, the highest Price-to-Intrinsic-Value-DCF (Earnings Based) Ratio of Dunelm Group was 1.72. The lowest was 0.49. And the median was 1.03.

FRA:DFQ's Price-to-DCF (Earnings Based) is ranked worse than
59.72% of 144 companies
in the Retail - Cyclical industry
Industry Median: 0.84 vs FRA:DFQ: 0.92

Dunelm Group  (FRA:DFQ) Intrinsic Value: DCF (Earnings Based) Explanation

Unlike valuation methods such as Net Current Asset Value, Tangible Book Value per Share, Graham Number, Median Ratio etc, discounted Cash Flow model evaluates the companies based on their future earnings power instead of their assets.


Be Aware

What you need to know about Discounted Earnings model:

1. The Discounted Earnings model evaluates a company based on its future earnings power
2. Growth is taken into account; therefore a faster growth company is worth more if everything else is the same.
3. Since we are projecting future growth, it is assumed that the company will grow at the same rate as it did during the past 10 years. Therefore this model works better for the companies that are relatively consistent performers.
4. The Discounted Earnings model works poorly for inconsistent performers like cyclicals.
5. Your expected return from the investment is a reasonable discount rate assumption.
6. A larger margin of safety should be required for companies with less predictable businesses.

You can screen for stocks that trade below their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) with the GuruFocus All-in-One Screener. Companies with a high Predictability Rank that trade at a discount to their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) can be found in the screen of Undervalued Predictable Companies.


Dunelm Group Intrinsic Value: DCF (Earnings Based) Related Terms


Dunelm Group Intrinsic Value: DCF (Earnings Based) Historical Data

* Premium members only.

The historical data trend for Dunelm Group's Intrinsic Value: DCF (Earnings Based) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Dunelm Group Intrinsic Value: DCF (Earnings Based) Chart

Dunelm Group Annual Data
Trend Jun16 Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
Intrinsic Value: DCF (Earnings Based)
Get a 7-Day Free Trial Premium Member Only Premium Member Only 11.66 13.81 0.00 11.13 11.60

Dunelm Group Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Intrinsic Value: DCF (Earnings Based) Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 11.13 0.00 11.60 0.00

FRA:DFQ vs CASY, WSM, ULTA: Intrinsic Value: DCF (Earnings Based) Comparison

For the Specialty Retail subindustry, Dunelm Group's Price-to-DCF (Earnings Based), along with its competitors' market caps and Price-to-DCF (Earnings Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Dunelm Group Price-to-DCF (Earnings Based) vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Dunelm Group's Price-to-DCF (Earnings Based) distribution charts can be found below:

* The bar in red indicates where Dunelm Group's Price-to-DCF (Earnings Based) falls into.


FRA:DFQ
81GF Score
Dunelm Group PLC FRA:DFQ
Intrinsic Value: DCF (Earnings Based) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Dunelm Group Intrinsic Value: DCF (Earnings Based) Calculation

This is the intrinsic value calculated from the Discounted Earnings model with default parameters. The calculation method is the same as Discounted Cash Flow model except earnings are used in the calculation instead of free cash flow. This is the default method of calculation with GuruFocus DCF calculator.

Usually a two-stage model is used in calculating the intrinsic value with discounted cash flow model. The first stage is called growth stage; the second is called the terminal stage. In the growth stage the company grows at a faster rate. Because it cannot grow at that rate forever, a lower rate is used for the terminal stage.

GuruFocus DCF calculator is a two-stage model. The default values are defined as:

1. Discount Rate: d = 11%
A reasonable discount rate assumption should be at least the long term average return of the stock market, which can be estimated from risk free rate plus risk premium of stock market. GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate and rounded up to the nearest integer. It is updated daily. The current risk-free rate is 4.80%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default. Then we added a risk premium of 6% to get the estimated discount rate. Some investors use their expected rate of return, which is also reasonable. A typical discount rate can be anywhere between 6% - 20%.

2. Growth Rate in the growth stage: g1 = 6.90%
The Growth Rate in the growth stage is initially set as the default 10-Year EPS without NRI Growth Rate. In cases where the 10-year growth rate is unavailable, it defaults to using the 5-Year EPS without NRI Growth Rate. If both the 10-year and 5-year growth rates are unavailable, the system defaults to the 3-Year EPS without NRI Growth Rate.
However, it's important to note that there is a growth rate range. If the calculated growth rate exceeds 20%, it will be capped at 20%. Conversely, if the calculated growth rate falls below 5%, it will be adjusted to 5% to maintain a reasonable range.
=> Dunelm Group's average EPS without NRI Growth Rate in the past 10 years was 6.90%, which is between 5% and 20%. => GuruFocus defaults => Growth Rate: 6.90%

3. Years of Growth Stage: y1 = 10

4. Terminal Growth Rate: g2 = 4%

5. Years of Terminal Growth: y2 = 10

6. EPS without NRI: eps without nri = €0.851.
GuruFocus DCF calculator is actually a Discounted Earnings calculator, EPS without NRI is used as the default. The reason we are doing this is we found that historically stock prices are more correlated with earnings than free cash flow.

All of the default settings can be changed and the results are calculated automatically.

Dunelm Group's Intrinsic Value: DCF (Earnings Based) for today is calculated as:

Intrinsic Value: DCF (Earnings Based)=EPS without NRI*{[(1+g1)/(1+d)+(1+g1)^2/(1+d)^2+...+(1+g1)^10/(1+d)^10]
+(1+g1)^10/(1+d)^10*[(1+g2)/(1+d)+(1+g2)^2/(1+d)^2+...+(1+g2)^10/(1+d)^10]}

set x = (1+g1)/(1+d) = (1+0.069)/(1+0.11) = 0.96306306306306
and y = (1+g2)/(1+d) = (1+0.04)/(1+0.11) = 0.93693693693694

Intrinsic Value: DCF (Earnings Based)=EPS without NRI*{[x+x^2+...+x^10]+x^10*[y+y^2+...+y^10]}
=EPS without NRI*[x*(1-x^10)/(1-x)+x^10*y*(1-y^10)/(1-y)]
=0.851*13.059
=11.11

Margin of Safety % (DCF Earnings Based)=(Intrinsic Value: DCF (Earnings Based)-Current Price)/Intrinsic Value: DCF (Earnings Based)
=(11.11-10.20)/11.11
=8.19 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: DCF (Earnings Based) of €11.11 mean?
Dunelm Group (FRA:DFQ) has a Intrinsic Value: DCF (Earnings Based) of €11.11 as of Aug. 25, 2026. Intrinsic Value: DCF (Earnings Based) is the stock value based on a two-stage discounted earnings model. View historical data on Dunelm Group and its competitors. According to the industry distribution chart, Dunelm Group ranks #86 out of 144 companies in the Retail - Cyclical industry, placing it in the top 59.7%.
Is Dunelm Group's Intrinsic Value: DCF (Earnings Based) too high?
Dunelm Group's current Intrinsic Value: DCF (Earnings Based) is €11.11. Based on the distribution chart, Dunelm Group ranks #86 out of 144 companies in the Retail - Cyclical industry, which is below the industry midpoint. Overall, Dunelm Group has a GF Score™ of 81/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Dunelm Group's Intrinsic Value: DCF (Earnings Based) compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Dunelm Group ranks #86 out of 144 companies for Intrinsic Value: DCF (Earnings Based). This places Dunelm Group in the lower half of its industry. The industry median Intrinsic Value: DCF (Earnings Based) is 0.84. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: DCF (Earnings Based) for a Retail - Cyclical company?
The median Intrinsic Value: DCF (Earnings Based) among Retail - Cyclical companies is 0.84, based on 144 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: DCF (Earnings Based) significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: DCF (Earnings Based) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: DCF (Earnings Based) mean?
A high Intrinsic Value: DCF (Earnings Based) can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: DCF (Earnings Based) is the stock value based on a two-stage discounted earnings model. View historical data on Dunelm Group and its competitors. For the Retail - Cyclical industry, the median Intrinsic Value: DCF (Earnings Based) is 0.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Dunelm Group's current Intrinsic Value: DCF (Earnings Based) is €11.11. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Dunelm Group stock overvalued right now?
Based on GuruFocus' analysis, Dunelm Group (FRA:DFQ) is currently considered Modestly Undervalued. The stock's GF Value™ is €14.35, compared to a current price of €10.20 — trading 28.9% below its estimated fair value. The current Intrinsic Value: DCF (Earnings Based) is €11.11. Dunelm Group's overall GF Score™ is 81/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: DCF (Earnings Based) calculated?
Intrinsic Value: DCF (Earnings Based) is calculated from a company's financial statements. For Dunelm Group (FRA:DFQ), the current Intrinsic Value: DCF (Earnings Based) is €11.11 as of Aug. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Dunelm Group (FRA:DFQ) Overvalued in 2026?

Based on GuruFocus' analysis, Dunelm Group stock appears to be undervalued. The current stock price of €10.20 is trading 28.9% below its estimated GF Value™ of €14.35. GuruFocus considers Dunelm Group to be Modestly Undervalued.

Key valuation signals for FRA:DFQ:

  • Intrinsic Value: DCF (Earnings Based): €11.11
  • GF Value™: €14.35 vs. price of €10.20 (28.9% below fair value)
  • GF Score™: 81/100 with 4 warning signs

No single metric tells the full story. See the FRA:DFQ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Dunelm Group Business Description

Address Watermead Business Park, Dunelm Store Support Centre, Syston, Leicester, Leicestershire, GBR, LE7 1AD
Dunelm Group PLC is a UK home-furnishing retailer. The company operates superstores, high street stores, and multichannel retail formats, such as online and telephone ordering. The diverse product offering ranges from textiles, such as bedding, curtains, cushions, quilts, and pillows, to kitchenware and dining. The products have exclusive designs and are sold under premium brands such as Dorma. Dunelm offers customers high-quality products in a broad price spectrum, supported by customer service and support. The group has one reportable segment, which is the operations to enable the retail of homewares in the UK and Ireland.
81GF Score

Get the complete analysis for FRA:DFQ

Intrinsic Value: DCF (Earnings Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€10.20
Price
€14.35
GF Value