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Digital Brands GroupDBGI -11.63%43 Intrinsic Value: Projected FCF is $-148.34 as of Sep. 11, 2026. GuruFocus rates DBGI with a GF Score™ of 43/100 and a GF Value™ of $7.58 (Modestly Undervalued). The stock has 3 warning signs investors should review. Among 764 Retail - Cyclical companies, Digital Brands Group ranks worse than 130889.92% on this metric.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
The historical rank and industry rank for Digital Brands Group's Intrinsic Value: Projected FCF or its related term are showing as below:
DBGI's Price-to-Projected-FCF is not ranked *
in the Retail - Cyclical industry.
Industry Median: 0.74 * Ranked among companies with meaningful Price-to-Projected-FCF only.
Digital Brands Group (NAS:DBGI) Intrinsic Value: Projected FCF Explanation
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Digital Brands Group's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
6.00
/
-148.34210770036
=
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Digital Brands Group Intrinsic Value: Projected FCF Related Terms
Digital Brands Group Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Digital Brands Group's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Digital Brands Group Intrinsic Value: Projected FCF Chart
DBGI vs JEM, MYSZ, LSEB: Intrinsic Value: Projected FCF Comparison
For the Apparel Retail subindustry, Digital Brands Group's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Digital Brands Group Price-to-Projected-FCF vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Digital Brands Group's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Digital Brands Group's Price-to-Projected-FCF falls into.
Digital Brands Group Intrinsic Value: Projected FCF Calculation
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Intrinsic Value: Projected FCF of $-148.34 mean?
Digital Brands Group (DBGI) has a Intrinsic Value: Projected FCF of $-148.34 as of Sep. 11, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Digital Brands Group and its competitors. According to the industry distribution chart, Digital Brands Group ranks #999999 out of 764 companies in the Retail - Cyclical industry.
Is Digital Brands Group's Intrinsic Value: Projected FCF too high?
Digital Brands Group's current Intrinsic Value: Projected FCF is $-148.34. Based on the distribution chart, Digital Brands Group ranks #999999 out of 764 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Digital Brands Group has a GF Score™ of 43/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Digital Brands Group's Intrinsic Value: Projected FCF compare to JEM and MYSZ?
According to the Retail - Cyclical industry distribution chart, Digital Brands Group ranks #999999 out of 764 companies for Intrinsic Value: Projected FCF. This places Digital Brands Group in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 0.74. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Retail - Cyclical company?
The median Intrinsic Value: Projected FCF among Retail - Cyclical companies is 0.74, based on 764 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Digital Brands Group and its competitors. For the Retail - Cyclical industry, the median Intrinsic Value: Projected FCF is 0.74 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Digital Brands Group's current Intrinsic Value: Projected FCF is $-148.34. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Digital Brands Group stock overvalued right now?
Based on GuruFocus' analysis, Digital Brands Group (DBGI) is currently considered Modestly Undervalued. The stock's GF Value™ is $7.58, compared to a current price of $6.00 — trading 20.8% below its estimated fair value. The current Intrinsic Value: Projected FCF is $-148.34. Digital Brands Group's overall GF Score™ is 43/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Digital Brands Group (DBGI), the current Intrinsic Value: Projected FCF is $-148.34 as of Sep. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Digital Brands Group (DBGI) Overvalued in 2026?
Based on GuruFocus' analysis, Digital Brands Group stock appears to be undervalued.
The current stock price of $6.00 is trading 20.8% below its estimated GF Value™ of $7.58.
GuruFocus considers Digital Brands Group to be Modestly Undervalued.
Key valuation signals for DBGI:
Intrinsic Value: Projected FCF: $-148.34
GF Value™: $7.58 vs. price of $6.00 (20.8% below fair value)
No single metric tells the full story. See the DBGI stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Digital Brands Group Inc manages a portfolio of lifestyle brands offering apparel products through direct-to-consumer and wholesale distribution channels. It operates in the retail and technology sector, offering apparel products alongside digital tools that support product authentication, data security, and customer engagement. It connects consumers with a range of fashion and lifestyle brands through its platform. Its brand portfolio consists of Bailey 44, DSTLD, Sundry, Stateside, and Avo. The Company operates as a single reportable segment - direct-to-consumer (DTC) fashion brands. It derives its revenue from wholesale and e-commerce transactions.
43GF Score
Get the complete analysis for DBGI
Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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