RUSMF (Russel Metals) Intrinsic Value: Projected FCF: $67.93 (As of Aug. 30, 2026)

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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

RUSMF Russel Metals Inc RUSMF
76 GF Score
Price $53.37
GF Value $39.93
Valuation Significantly Overvalued
! 6 Warning Signs
View Full Analysis

What is Russel Metals Intrinsic Value: Projected FCF?

Russel Metals RUSMF -0.59% 76 Intrinsic Value: Projected FCF is $67.93 as of Aug. 30, 2026. GuruFocus rates RUSMF with a GF Score™ of 76/100 and a GF Value™ of $39.93 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 131 Industrial Distribution companies, Russel Metals ranks better than 52.67% on this metric.

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2026-08-30), Russel Metals's Intrinsic Value: Projected FCF is $67.93. The stock price of Russel Metals is $53.37. Therefore, Russel Metals's Price-to-Intrinsic-Value-Projected-FCF of today is 0.8.

The historical rank and industry rank for Russel Metals's Intrinsic Value: Projected FCF or its related term are showing as below:

RUSMF' s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 0.42   Med: 0.65   Max: 1.21
Current: 0.79

During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Russel Metals was 1.21. The lowest was 0.42. And the median was 0.65.

RUSMF's Price-to-Projected-FCF is ranked better than
52.67% of 131 companies
in the Industrial Distribution industry
Industry Median: 0.84 vs RUSMF: 0.79

Russel Metals  (OTCPK:RUSMF) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

Russel Metals's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=53.37/64.247476685934
=0.83

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Russel Metals Intrinsic Value: Projected FCF Related Terms


Russel Metals Intrinsic Value: Projected FCF Historical Data

* Premium members only.

The historical data trend for Russel Metals's Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Russel Metals Intrinsic Value: Projected FCF Chart

Russel Metals Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intrinsic Value: Projected FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only 33.36 42.58 56.62 64.69 73.37

Russel Metals Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Intrinsic Value: Projected FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 69.65 71.50 73.37 65.87 64.97

RUSMF vs GWW, FAST, FERG: Intrinsic Value: Projected FCF Comparison

For the Industrial Distribution subindustry, Russel Metals's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Russel Metals Price-to-Projected-FCF vs Industrial Distribution Industry

For the Industrial Distribution industry and Industrials sector, Russel Metals's Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where Russel Metals's Price-to-Projected-FCF falls into.


RUSMF
76GF Score
Russel Metals Inc RUSMF
Intrinsic Value: Projected FCF is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Russel Metals Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)


Add all the Free Cash Flow together and divide 6 will get Russel Metals's Free Cash Flow(6 year avg) = $204.53.

Russel Metals's Intrinsic Value: Projected FCF for today is calculated as

Intrinsic Value: Projected FCF=(Growth Multiple*Free Cash Flow (6 year avg)+Total Stockholders Equity (Jun26)*0.8)/Shares Outstanding (Diluted Average)
=(12.437096484727*204.52928+1231.865*0.8)/54.932
=64.25

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: Projected FCF of $67.93 mean?
Russel Metals (RUSMF) has a Intrinsic Value: Projected FCF of $67.93 as of Aug. 30, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Russel Metals and its competitors. According to the industry distribution chart, Russel Metals ranks #62 out of 131 companies in the Industrial Distribution industry, placing it in the top 47.3%.
Is Russel Metals' Intrinsic Value: Projected FCF too high?
Russel Metals' current Intrinsic Value: Projected FCF is $67.93. The Industrial Distribution industry median Intrinsic Value: Projected FCF is 0.84. Russel Metals' value of $67.93 is 7986.9% above this industry median. Based on the distribution chart, Russel Metals ranks #62 out of 131 companies in the Industrial Distribution industry, which is above the industry midpoint. Overall, Russel Metals has a GF Score™ of 76/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Russel Metals' Intrinsic Value: Projected FCF compare to GWW and FAST?
According to the Industrial Distribution industry distribution chart, Russel Metals ranks #62 out of 131 companies for Intrinsic Value: Projected FCF. This puts Russel Metals in the upper half of its industry. The industry median Intrinsic Value: Projected FCF is 0.84. Russel Metals' value of $67.93 is 7986.9% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for an Industrial Distribution company?
The median Intrinsic Value: Projected FCF among Industrial Distribution companies is 0.84, based on 131 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Russel Metals's current Intrinsic Value: Projected FCF of $67.93 is 7986.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Russel Metals and its competitors. For the Industrial Distribution industry, the median Intrinsic Value: Projected FCF is 0.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Russel Metals's current Intrinsic Value: Projected FCF is $67.93. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Russel Metals stock overvalued right now?
Based on GuruFocus' analysis, Russel Metals (RUSMF) is currently considered Significantly Overvalued. The stock's GF Value™ is $39.93, compared to a current price of $53.37 — trading 33.7% above its estimated fair value. The current Intrinsic Value: Projected FCF is $67.93 and 7986.9% above the Industrial Distribution industry median of 0.84. Russel Metals' overall GF Score™ is 76/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Russel Metals (RUSMF), the current Intrinsic Value: Projected FCF is $67.93 as of Aug. 30, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Russel Metals (RUSMF) Overvalued in 2026?

Based on GuruFocus' analysis, Russel Metals stock appears to be overvalued. The current stock price of $53.37 is trading 33.7% above its estimated GF Value™ of $39.93. GuruFocus considers Russel Metals to be Significantly Overvalued.

Key valuation signals for RUSMF:

  • Intrinsic Value: Projected FCF: $67.93
  • GF Value™: $39.93 vs. price of $53.37 (33.7% above fair value)
  • GF Score™: 76/100 with 6 warning signs
  • Industry Position: 7986.9% above the Industrial Distribution median (#62 of 131)

No single metric tells the full story. See the RUSMF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Russel Metals Business Description

Other Exchanges RMZ:GermanyRUS:Canada
Address 6600 Financial Drive, Mississauga, ON, CAN, L5N 7J6
Russel Metals Inc is a Canada-based metal distribution company. The company conducts business in Canada and the U.S. in three operating and reportable segments: Metals Service Centers, Energy Field Stores, and Steel Distributors. The majority of its revenue is generated from the Metals Service Centers segment, which carries an extensive line of metal products in a wide range of sizes, shapes, and specifications, including carbon hot rolled and cold finished steel, pipe and tubular products, stainless steel, aluminum, and other non-ferrous specialty metals. It purchases these products mainly from North American steel producers, processes, packages, and sells them to end users in accordance with their specific needs. Geographically, the company generates maximum revenue from Canada.
76GF Score

Get the complete analysis for RUSMF

Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$53.37
Price
$39.93
GF Value