STRYF (Storytel AB) Intrinsic Value: Projected FCF: $3.45 (As of Aug. 27, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STRYF Storytel AB STRYF
73 GF Score
Price $10.48
GF Value $8.09
! 6 Warning Signs
View Full Analysis

What is Storytel AB Intrinsic Value: Projected FCF?

Storytel AB STRYF 73 Intrinsic Value: Projected FCF is $3.45 as of Aug. 27, 2026. GuruFocus rates STRYF with a GF Score™ of 73/100 and a GF Value™ of $8.09. The stock has 6 warning signs investors should review. Among 618 Media - Diversified companies, Storytel AB ranks worse than 85.11% on this metric.

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2026-08-27), Storytel AB's Intrinsic Value: Projected FCF is $3.45. The stock price of Storytel AB is $10.475. Therefore, Storytel AB's Price-to-Intrinsic-Value-Projected-FCF of today is 3.0.

The historical rank and industry rank for Storytel AB's Intrinsic Value: Projected FCF or its related term are showing as below:

STRYF' s Price-to-Projected-FCF Range Over the Past 10 Years
Min: 2.5   Med: 20.96   Max: 316.88
Current: 3.04

During the past 13 years, the highest Price-to-Intrinsic-Value-Projected-FCF of Storytel AB was 316.88. The lowest was 2.50. And the median was 20.96.

STRYF's Price-to-Projected-FCF is ranked worse than
85.11% of 618 companies
in the Media - Diversified industry
Industry Median: 0.82 vs STRYF: 3.04

Storytel AB  (OTCPK:STRYF) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

Storytel AB's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=10.475/3.501804989727
=2.99

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Storytel AB Intrinsic Value: Projected FCF Related Terms


Storytel AB Intrinsic Value: Projected FCF Historical Data

* Premium members only.

The historical data trend for Storytel AB's Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Storytel AB Intrinsic Value: Projected FCF Chart

Storytel AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intrinsic Value: Projected FCF
Get a 7-Day Free Trial Premium Member Only Premium Member Only -0.72 -0.72 -0.45 0.78 2.27

Storytel AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Intrinsic Value: Projected FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.81 1.33 2.27 3.49 4.08

STRYF vs NYT, WLY: Intrinsic Value: Projected FCF Comparison

For the Publishing subindustry, Storytel AB's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Storytel AB Price-to-Projected-FCF vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Storytel AB's Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where Storytel AB's Price-to-Projected-FCF falls into.


STRYF
73GF Score
Storytel AB STRYF
Intrinsic Value: Projected FCF is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Storytel AB Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)


Add all the Free Cash Flow together and divide 6 will get Storytel AB's Free Cash Flow(6 year avg) = $11.40.

Storytel AB's Intrinsic Value: Projected FCF for today is calculated as

Intrinsic Value: Projected FCF=(Growth Multiple*Free Cash Flow (6 year avg)+Total Stockholders Equity (Jun26)*0.8)/Shares Outstanding (Diluted Average)
=(9.7180950547477*11.40128+202.039*0.8)/77.797
=3.50

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: Projected FCF of $3.45 mean?
Storytel AB (STRYF) has a Intrinsic Value: Projected FCF of $3.45 as of Aug. 27, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Storytel AB and its competitors. According to the industry distribution chart, Storytel AB ranks #526 out of 618 companies in the Media - Diversified industry, placing it in the top 85.1%.
Is Storytel AB's Intrinsic Value: Projected FCF too high?
Storytel AB's current Intrinsic Value: Projected FCF is $3.45. The Media - Diversified industry median Intrinsic Value: Projected FCF is 0.82. Storytel AB's value of $3.45 is 320.7% above this industry median. Based on the distribution chart, Storytel AB ranks #526 out of 618 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Storytel AB has a GF Score™ of 73/100, reflecting its overall financial health beyond just this single metric.
How does Storytel AB's Intrinsic Value: Projected FCF compare to NYT and WLY?
According to the Media - Diversified industry distribution chart, Storytel AB ranks #526 out of 618 companies for Intrinsic Value: Projected FCF. This places Storytel AB in the lower half of its industry. The industry median Intrinsic Value: Projected FCF is 0.82. Storytel AB's value of $3.45 is 320.7% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Media - Diversified company?
The median Intrinsic Value: Projected FCF among Media - Diversified companies is 0.82, based on 618 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Storytel AB's current Intrinsic Value: Projected FCF of $3.45 is 320.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Storytel AB and its competitors. For the Media - Diversified industry, the median Intrinsic Value: Projected FCF is 0.82 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Storytel AB's current Intrinsic Value: Projected FCF is $3.45. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Storytel AB stock overvalued right now?
Storytel AB (STRYF) has a current Intrinsic Value: Projected FCF of $3.45. The stock's GF Value™ is $8.09, compared to a current price of $10.48 — trading 29.5% above its estimated fair value. The current Intrinsic Value: Projected FCF is $3.45 and 320.7% above the Media - Diversified industry median of 0.82. Storytel AB's overall GF Score™ is 73/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Storytel AB (STRYF), the current Intrinsic Value: Projected FCF is $3.45 as of Aug. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Storytel AB (STRYF) Overvalued in 2026?

Based on GuruFocus' analysis, Storytel AB stock appears to be overvalued. The current stock price of $10.48 is trading 29.5% above its estimated GF Value™ of $8.09.

Key valuation signals for STRYF:

  • Intrinsic Value: Projected FCF: $3.45
  • GF Value™: $8.09 vs. price of $10.48 (29.5% above fair value)
  • GF Score™: 73/100 with 6 warning signs
  • Industry Position: 320.7% above the Media - Diversified median (#526 of 618)

No single metric tells the full story. See the STRYF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Storytel AB Business Description

Address Tryckerigatan 4, Stockholm, SWE, 111 28
Storytel AB operates in the book and publishing sector. The Storytel organization comprises two divisions: Streaming and Publishing. Within the Streaming division, the company provides a subscription service for audiobooks and e-books under the Storytel and Mofibo brands, currently in Sweden, Denmark, Finland, Netherlands, USA, Poland, Iceland and other countries. The Publishing division comprises Norstedts, Massolit, Kontentan, Telegram, the Danish publisher People's Press (adults), Raben and Sjogren and B. Wahlstroms (children and young adults), as well as Norstedts Kartor.
73GF Score

Get the complete analysis for STRYF

Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$10.48
Price
$8.09
GF Value