Baozun (STU:2BZA) Margin of Safety % (DCF Earnings Based): N/A (As of Aug. 17, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:2BZA Baozun Inc STU:2BZA
74 GF Score
Price €2.44
GF Value €2.90
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Baozun Margin of Safety % (DCF Earnings Based)?

Margin of Safety % (DCF Earnings Based) = (Intrinsic Value: DCF (Earnings Based) - Current Price) / Intrinsic Value: DCF (Earnings Based).

Note: Discounted Earnings model is only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's Predictability Rank is 1-Star or Not Rated, result may not be accurate due to the low predictability of business and the data will not be stored into our database.

Baozun's Predictability Rank is 1-Star. Thus, the DCF related results in the screener and portfolio will appear as zero and Margin of Safety % (DCF Earnings Based) is not calculated.

STU:2BZA vs ZHJD, HOUR, LITB: Margin of Safety % (DCF Earnings Based) Comparison

For the Internet Retail subindustry, Baozun's Margin of Safety % (DCF Earnings Based), along with its competitors' market caps and Margin of Safety % (DCF Earnings Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Baozun Margin of Safety % (DCF Earnings Based) vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Baozun's Margin of Safety % (DCF Earnings Based) distribution charts can be found below:

* The bar in red indicates where Baozun's Margin of Safety % (DCF Earnings Based) falls into.


STU:2BZA
74GF Score
Baozun Inc STU:2BZA
Margin of Safety % (DCF Earnings Based) is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Baozun (STU:2BZA) Overvalued in 2026?

Based on GuruFocus' analysis, Baozun stock appears to be undervalued. The current stock price of €2.44 is trading 15.9% below its estimated GF Value™ of €2.90. GuruFocus considers Baozun to be Modestly Undervalued.

Key valuation signals for STU:2BZA:

  • Margin of Safety % (DCF Earnings Based): N/A
  • GF Value™: €2.90 vs. price of €2.44 (15.9% below fair value)
  • GF Score™: 74/100 with 2 warning signs

No single metric tells the full story. See the STU:2BZA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Baozun Business Description

Address 33 Hysan Avenue, Room 1928, 19th Floor, Lee Garden One, Causeway Bay, Hong Kong, HKG
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
74GF Score

Get the complete analysis for STU:2BZA

Margin of Safety % (DCF Earnings Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€2.44
Price
€2.90
GF Value