WH Smith (FRA:21Q) Margin of Safety % (DCF Dividends Based): N/A (As of Jul. 14, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:21Q WH Smith PLC FRA:21Q
60 GF Score
Price €4.68
GF Value €13.11
Valuation Possible Value Trap
! 5 Warning Signs
View Full Analysis

What is WH Smith Margin of Safety % (DCF Dividends Based)?

Margin of Safety % (DCF Dividends Based) = (Intrinsic Value: DCF (Dividends Based) - Current Price) / Intrinsic Value: DCF (Dividends Based).

Note: Discounted Dividend model is only suitable for companies who have a consistant distribution history with more than 5 years. If the company's dividends does not remain steady over a long period, results may not be accurate due to the low consistency. The model is also only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's Predictability Rank is 1-Star or Not Rated, the data will not be stored into our database.

WH Smith's Predictability Rank is 1-Star. Thus, the DCF related results in the screener and portfolio will appear as zero and Margin of Safety % (DCF Dividends Based) is not calculated.

FRA:21Q vs CASY, WSM, DKS: Margin of Safety % (DCF Dividends Based) Comparison

For the Specialty Retail subindustry, WH Smith's Margin of Safety % (DCF Dividends Based), along with its competitors' market caps and Margin of Safety % (DCF Dividends Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

WH Smith Margin of Safety % (DCF Dividends Based) vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, WH Smith's Margin of Safety % (DCF Dividends Based) distribution charts can be found below:

* The bar in red indicates where WH Smith's Margin of Safety % (DCF Dividends Based) falls into.


FRA:21Q
60GF Score
WH Smith PLC FRA:21Q
Margin of Safety % (DCF Dividends Based) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Is WH Smith (FRA:21Q) Overvalued in 2026?

Based on GuruFocus' analysis, WH Smith stock appears to be undervalued. The current stock price of €4.68 is trading 64.3% below its estimated GF Value™ of €13.11. GuruFocus considers WH Smith to be Possible Value Trap.

Key valuation signals for FRA:21Q:

  • Margin of Safety % (DCF Dividends Based): N/A
  • GF Value™: €13.11 vs. price of €4.68 (64.3% below fair value)
  • GF Score™: 60/100 with 5 warning signs

No single metric tells the full story. See the FRA:21Q stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

WH Smith Business Description

Other Exchanges WHSMY:USASMWHl:UKSMWH:UK
Address Greenbridge Road, Swindon, Wiltshire, GBR, SN3 3RX
WH Smith PLC is a travel retailer providing travel essentials through stores in high-footfall transport hubs, operating as a pure-play travel retail business following the sale of its High Street operations. The Company offers a broad portfolio of products and services, including books and magazines, food-to-go, beverages, health and beauty items, travel and technology accessories, and selected partner services. Its operations are organised into three segments: the UK, which generates the majority of revenue and operates stores across airports, hospitals, railway stations, and service areas; North America, with stores mainly in airports and a Resorts business in Las Vegas; and the Rest of the World.
60GF Score

Get the complete analysis for FRA:21Q

Margin of Safety % (DCF Dividends Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€4.68
Price
€13.11
GF Value