ADDDF (adidas AG) Moat Score: 8/10 (As of Jun. 26, 2026)


ADDDF adidas AG ADDDF
86 GF Score
Price $196.88
GF Value $242.85
Valuation Modestly Undervalued
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What is adidas AG Moat Score?

adidas AG ADDDF 86 Moat Score is 8 as of Jun. 26, 2026. GuruFocus rates ADDDF with a GF Score™ of 86/100 and a GF Value™ of $242.85 (Modestly Undervalued). Among 1,147 Manufacturing - Apparel & Accessories companies, adidas AG ranks better than 99.83% on this metric.

adidas AG has the Moat Score of 8, which implies that the company might have Wide Moat - Clear and robust wide moat.

adidas AG has Wide Moat: adidas AG has a clear wide moat due to its strong brand strength, global market leadership in sportswear, and deep customer loyalty. The company benefits from economies of scale, a superior distribution network, and significant pricing power, supported by consistent innovation in product design.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes adidas AG might have Wide Moat - Clear and robust wide moat.

adidas AG  (OTCPK:ADDDF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

adidas AG Moat Score Related Terms

ADDDF vs NKE, DECK, ONON: Moat Score Comparison

For the Footwear & Accessories subindustry, adidas AG's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

adidas AG Moat Score vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, adidas AG's Moat Score distribution charts can be found below:

* The bar in red indicates where adidas AG's Moat Score falls into.


ADDDF
86GF Score
adidas AG ADDDF
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 8 mean?
adidas AG (ADDDF) has a Moat Score of 8 as of Jun. 26, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, adidas AG ranks #2 out of 1147 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 0.2%.
Is adidas AG's Moat Score too high?
adidas AG's current Moat Score is 8. Based on the distribution chart, adidas AG ranks #2 out of 1147 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, adidas AG has a GF Score™ of 86/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does adidas AG's Moat Score compare to NKE and DECK?
According to the Manufacturing - Apparel & Accessories industry distribution chart, adidas AG ranks #2 out of 1147 companies for Moat Score. This places adidas AG in the top 0% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Manufacturing - Apparel & Accessories company?
A good Moat Score depends on the Manufacturing - Apparel & Accessories industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. adidas AG's current Moat Score is 8. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is adidas AG stock overvalued right now?
Based on GuruFocus' analysis, adidas AG (ADDDF) is currently considered Modestly Undervalued. The stock's GF Value™ is $242.85, compared to a current price of $196.88 — trading 18.9% below its estimated fair value. The current Moat Score is 8. adidas AG's overall GF Score™ is 86/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For adidas AG (ADDDF), the current Moat Score is 8 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is adidas AG (ADDDF) Overvalued in 2026?

Based on GuruFocus' analysis, adidas AG stock appears to be undervalued. The current stock price of $196.88 is trading 18.9% below its estimated GF Value™ of $242.85. GuruFocus considers adidas AG to be Modestly Undervalued.

Key valuation signals for ADDDF:

  • Moat Score: 8
  • GF Value™: $242.85 vs. price of $196.88 (18.9% below fair value)
  • GF Score™: 86/100

No single metric tells the full story. See the ADDDF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

adidas AG Business Description

Address Adi-Dassler-Strasse 1, Herzogenaurach, BY, DEU, 91074
Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 2,000 owned retail stores, 15,000 Adidas-branded franchise stores (including about 8,000 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany.
86GF Score

Get the complete analysis for ADDDF

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$196.88
Price
$242.85
GF Value