AMPL (Amplitude) Moat Score: 4/10 (As of Jun. 24, 2026)


AMPL Amplitude Inc AMPL
68 GF Score
Price $6.84
GF Value $12.39
Valuation Possible Value Trap
! 3 Warning Signs
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What is Amplitude Moat Score?

Amplitude AMPL +2.40% 68 Moat Score is 4 as of Jun. 24, 2026. GuruFocus rates AMPL with a GF Score™ of 68/100 and a GF Value™ of $12.39 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 2,847 Software companies, Amplitude ranks better than 90.17% on this metric.

Amplitude has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Amplitude has Narrow Moat: Amplitude has a discernible moat due to its innovative analytics platform and customer switching costs. However, the rapidly evolving tech landscape and competition from larger players constrain its moat strength.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Amplitude might have Narrow Moat - Discernible but modest moat.

Amplitude  (NAS:AMPL) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Amplitude Moat Score Related Terms

AMPL vs APPS, DFIN, GTM: Moat Score Comparison

For the Software - Application subindustry, Amplitude's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Amplitude Moat Score vs Software Industry

For the Software industry and Technology sector, Amplitude's Moat Score distribution charts can be found below:

* The bar in red indicates where Amplitude's Moat Score falls into.


AMPL
68GF Score
Amplitude Inc AMPL
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Amplitude (AMPL) has a Moat Score of 4 as of Jun. 24, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Amplitude ranks #280 out of 2847 companies in the Software industry, placing it in the top 9.8%.
Is Amplitude's Moat Score too high?
Amplitude's current Moat Score is 4. Based on the distribution chart, Amplitude ranks #280 out of 2847 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, Amplitude has a GF Score™ of 68/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Amplitude's Moat Score compare to APPS and DFIN?
According to the Software industry distribution chart, Amplitude ranks #280 out of 2847 companies for Moat Score. This places Amplitude in the top 10% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Software company?
A good Moat Score depends on the Software industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Amplitude's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Amplitude stock overvalued right now?
Based on GuruFocus' analysis, Amplitude (AMPL) is currently considered Possible Value Trap. The stock's GF Value™ is $12.39, compared to a current price of $6.84 — trading 44.8% below its estimated fair value. The current Moat Score is 4. Amplitude's overall GF Score™ is 68/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Amplitude (AMPL), the current Moat Score is 4 as of Jun. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Amplitude (AMPL) Overvalued in 2026?

Based on GuruFocus' analysis, Amplitude stock appears to be undervalued. The current stock price of $6.84 is trading 44.8% below its estimated GF Value™ of $12.39. GuruFocus considers Amplitude to be Possible Value Trap.

Key valuation signals for AMPL:

  • Moat Score: 4
  • GF Value™: $12.39 vs. price of $6.84 (44.8% below fair value)
  • GF Score™: 68/100 with 3 warning signs

No single metric tells the full story. See the AMPL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Amplitude Business Description

Other Exchanges 7I9:Germany
Address 201 Third Street, Suite 200, San Francisco, CA, USA, 94103
Amplitude Inc is a Software company that provides a Digital Analytics Platform that helps companies analyze their customer behavior within digital products. The Company delivers its application over the Internet as a subscription service using a software-as-a-service (SaaS) model and also it offers customer support related to initial implementation setup, ongoing support services, and application training. The company generates revenue through selling subscriptions to the platform. The company derives a majority of its revenue from the United States, and also has its presence in Internationally.
68GF Score

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$6.84
Price
$12.39
GF Value