Super Retail Group (ASX:SUL) Moat Score: 0/10 (As of Jul. 03, 2026)


ASX:SUL Super Retail Group Ltd ASX:SUL
80 GF Score
Price A$12.84
GF Value A$15.62
Valuation Modestly Undervalued
! 3 Warning Signs
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What is Super Retail Group Moat Score?

Super Retail Group has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Super Retail Group has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Super Retail Group might have No Moat - No discernible moat.

Super Retail Group  (ASX:SUL) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Super Retail Group Moat Score Related Terms

ASX:SUL
80GF Score
Super Retail Group Ltd ASX:SUL
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Super Retail Group (ASX:SUL) Overvalued in 2026?

Based on GuruFocus' analysis, Super Retail Group stock appears to be undervalued. The current stock price of A$12.84 is trading 17.8% below its estimated GF Value™ of A$15.62. GuruFocus considers Super Retail Group to be Modestly Undervalued.

Key valuation signals for ASX:SUL:

  • Moat Score: 0
  • GF Value™: A$15.62 vs. price of A$12.84 (17.8% below fair value)
  • GF Score™: 80/100 with 3 warning signs

No single metric tells the full story. See the ASX:SUL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Super Retail Group Business Description

Other Exchanges RSU:Germany
Address 6 Coulthards Avenue, P.O. Box 344, Strathpine, Moreton Bay, QLD, AUS, 4500
Super Retail operates in Australia and New Zealand selling auto parts, sporting goods, and outdoor leisure equipment. The group generates revenue of close to AUD 4 billion. There are generally a handful of larger players in each category in which the firm operates, with Super Retail the market leader in all three categories. The firm is growing organically, by expanding its physical store network and building its e-commerce capabilities. The last meaningful acquisitions were sporting goods retailer Rebel in fiscal 2012 and outdoor specialist Macpac in 2018.
80GF Score

Get the complete analysis for ASX:SUL

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$12.84
Price
A$15.62
GF Value