COOK (Traeger) Moat Score: 4/10 (As of Aug. 13, 2026)

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COOK Traeger Inc COOK
58 GF Score
Price $59.26
GF Value $75.97
Valuation Modestly Undervalued
! 4 Warning Signs
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What is Traeger Moat Score?

Traeger COOK -3.31% 58 Moat Score is 4 as of Aug. 13, 2026. GuruFocus rates COOK with a GF Score™ of 58/100 and a GF Value™ of $75.97 (Modestly Undervalued). The stock has 4 warning signs investors should review. Among 442 Furnishings, Fixtures & Appliances companies, Traeger ranks better than 94.8% on this metric.

Traeger has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Traeger has Narrow Moat: Traeger Inc has a discernible but modest moat due to its strong brand and customer loyalty in the premium grill market. However, the lack of significant regulatory barriers and intense competition limit its competitive advantages to a narrow category.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Traeger might have Narrow Moat - Discernible but modest moat.

Traeger  (NYSE:COOK) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Traeger Moat Score Related Terms

COOK vs BSET, HOFT, LCUT: Moat Score Comparison

For the Furnishings, Fixtures & Appliances subindustry, Traeger's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Traeger Moat Score vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Traeger's Moat Score distribution charts can be found below:

* The bar in red indicates where Traeger's Moat Score falls into.


COOK
58GF Score
Traeger Inc COOK
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Traeger (COOK) has a Moat Score of 4 as of Aug. 13, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Traeger ranks #23 out of 442 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 5.2%.
Is Traeger's Moat Score too high?
Traeger's current Moat Score is 4. Based on the distribution chart, Traeger ranks #23 out of 442 companies in the Furnishings, Fixtures & Appliances industry, which is in the top quartile — a strong position relative to peers. Overall, Traeger has a GF Score™ of 58/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Traeger's Moat Score compare to BSET and HOFT?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Traeger ranks #23 out of 442 companies for Moat Score. This places Traeger in the top 5% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Furnishings, Fixtures & Appliances company?
A good Moat Score depends on the Furnishings, Fixtures & Appliances industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Traeger's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Traeger stock overvalued right now?
Based on GuruFocus' analysis, Traeger (COOK) is currently considered Modestly Undervalued. The stock's GF Value™ is $75.97, compared to a current price of $59.26 — trading 22% below its estimated fair value. The current Moat Score is 4. Traeger's overall GF Score™ is 58/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Traeger (COOK), the current Moat Score is 4 as of Aug. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Traeger (COOK) Overvalued in 2026?

Based on GuruFocus' analysis, Traeger stock appears to be undervalued. The current stock price of $59.26 is trading 22% below its estimated GF Value™ of $75.97. GuruFocus considers Traeger to be Modestly Undervalued.

Key valuation signals for COOK:

  • Moat Score: 4
  • GF Value™: $75.97 vs. price of $59.26 (22% below fair value)
  • GF Score™: 58/100 with 4 warning signs

No single metric tells the full story. See the COOK stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Traeger Business Description

Address 533 South 400 West, Salt Lake City, UT, USA, 84101
Traeger Inc designs, sources, sells, and supports wood pellet fueled barbeque grills sold to retailers, distributors, and direct to consumers. It produces and sells the pellets used to fire the grills and also sells Traeger-branded rubs, spices, and sauces, as well as grilling accessories including covers, barbeque tools, trays, liners, and merchandise. The company's geographical segments include North America and the Rest of the world, of which majority of revenue is from North America.
58GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$59.26
Price
$75.97
GF Value