J.Jill (FRA:1MJ1) Moat Score: 2/10 (As of Jul. 18, 2026)

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FRA:1MJ1 J.Jill Inc FRA:1MJ1
63 GF Score
Price €14.30
GF Value €18.66
Valuation Modestly Undervalued
! 5 Warning Signs
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What is J.Jill Moat Score?

J.Jill FRA:1MJ1 +0.70% 63 Moat Score is 2 as of Jul. 18, 2026. GuruFocus rates FRA:1MJ1 with a GF Score™ of 63/100 and a GF Value™ of €18.66 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 1,117 Retail - Cyclical companies, J.Jill ranks better than 79.86% on this metric.

J.Jill has the Moat Score of 2, which implies that the company might have No Moat - Very weak/transient advantages.

J.Jill has No Moat: J.Jill Inc operates in the highly competitive retail apparel industry with limited brand strength and customer loyalty. The company lacks significant cost advantages, intellectual property, or regulatory barriers, resulting in a very weak competitive position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes J.Jill might have No Moat - Very weak/transient advantages.

J.Jill  (FRA:1MJ1) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

J.Jill Moat Score Related Terms

FRA:1MJ1 vs CURV, ZUMZ, DLTH: Moat Score Comparison

For the Apparel Retail subindustry, J.Jill's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

J.Jill Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, J.Jill's Moat Score distribution charts can be found below:

* The bar in red indicates where J.Jill's Moat Score falls into.


FRA:1MJ1
63GF Score
J.Jill Inc FRA:1MJ1
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 2 mean?
J.Jill (FRA:1MJ1) has a Moat Score of 2 as of Jul. 18, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, J.Jill ranks #225 out of 1117 companies in the Retail - Cyclical industry, placing it in the top 20.1%.
Is J.Jill's Moat Score too high?
J.Jill's current Moat Score is 2. Based on the distribution chart, J.Jill ranks #225 out of 1117 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, J.Jill has a GF Score™ of 63/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does J.Jill's Moat Score compare to CURV and ZUMZ?
According to the Retail - Cyclical industry distribution chart, J.Jill ranks #225 out of 1117 companies for Moat Score. This places J.Jill in the top 20% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. J.Jill's current Moat Score is 2. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is J.Jill stock overvalued right now?
Based on GuruFocus' analysis, J.Jill (FRA:1MJ1) is currently considered Modestly Undervalued. The stock's GF Value™ is €18.66, compared to a current price of €14.30 — trading 23.4% below its estimated fair value. The current Moat Score is 2. J.Jill's overall GF Score™ is 63/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For J.Jill (FRA:1MJ1), the current Moat Score is 2 as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is J.Jill (FRA:1MJ1) Overvalued in 2026?

Based on GuruFocus' analysis, J.Jill stock appears to be undervalued. The current stock price of €14.30 is trading 23.4% below its estimated GF Value™ of €18.66. GuruFocus considers J.Jill to be Modestly Undervalued.

Key valuation signals for FRA:1MJ1:

  • Moat Score: 2
  • GF Value™: €18.66 vs. price of €14.30 (23.4% below fair value)
  • GF Score™: 63/100 with 5 warning signs

No single metric tells the full story. See the FRA:1MJ1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

J.Jill Business Description

Other Exchanges JILL:USA
Address 4 Batterymarch Park, Quincy, MA, USA, 02169
J.Jill Inc is a national lifestyle brand that provides apparel, footwear, and accessories. The company's products are marketed under the J.Jill brand name and sold through its two channels: its e-commerce platform and catalog (Direct) and its retail stores (Retail). J.Jill caters to a distinctive set of women, typically forty-five years and older, offering them various apparel products, footwear, and accessories, comprising shirts, dresses, tops and tees, sweaters, pants and jeans, jewelry, bags, belts, shoes, scarves, etc. The company's operating segments consist of its Retail channels, which derive maximum revenue, and Direct channels. Geographically, the majority of its revenue is derived from the United States.
63GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€14.30
Price
€18.66
GF Value