Fiskars Oyj (FRA:A8X) Moat Score: 5/10 (As of Jul. 15, 2026)

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FRA:A8X Fiskars Oyj FRA:A8X
74 GF Score
Price €12.48
GF Value €15.34
Valuation Modestly Undervalued
! 7 Warning Signs
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What is Fiskars Oyj Moat Score?

Fiskars Oyj FRA:A8X +0.81% 74 Moat Score is 5 as of Jul. 15, 2026. GuruFocus rates FRA:A8X with a GF Score™ of 74/100 and a GF Value™ of €15.34 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 442 Furnishings, Fixtures & Appliances companies, Fiskars Oyj ranks better than 97.96% on this metric.

Fiskars Oyj has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Fiskars Oyj has Narrow Moat: Fiskars Oyj has a solid narrow moat due to its strong brand strength and customer loyalty in the home and garden sector. The company benefits from economies of scale and a superior distribution network, but lacks significant regulatory barriers or exclusive licenses to elevate it to a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Fiskars Oyj might have Narrow Moat - Solid narrow moat.

Fiskars Oyj  (FRA:A8X) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Fiskars Oyj Moat Score Related Terms

FRA:A8X vs SN, SGI, MHK: Moat Score Comparison

For the Furnishings, Fixtures & Appliances subindustry, Fiskars Oyj's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Fiskars Oyj Moat Score vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Fiskars Oyj's Moat Score distribution charts can be found below:

* The bar in red indicates where Fiskars Oyj's Moat Score falls into.


FRA:A8X
74GF Score
Fiskars Oyj FRA:A8X
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Fiskars Oyj (FRA:A8X) has a Moat Score of 5 as of Jul. 15, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Fiskars Oyj ranks #9 out of 442 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 2%.
Is Fiskars Oyj's Moat Score too high?
Fiskars Oyj's current Moat Score is 5. Based on the distribution chart, Fiskars Oyj ranks #9 out of 442 companies in the Furnishings, Fixtures & Appliances industry, which is in the top quartile — a strong position relative to peers. Overall, Fiskars Oyj has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Fiskars Oyj's Moat Score compare to SN and SGI?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Fiskars Oyj ranks #9 out of 442 companies for Moat Score. This places Fiskars Oyj in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Furnishings, Fixtures & Appliances company?
A good Moat Score depends on the Furnishings, Fixtures & Appliances industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Fiskars Oyj's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fiskars Oyj stock overvalued right now?
Based on GuruFocus' analysis, Fiskars Oyj (FRA:A8X) is currently considered Modestly Undervalued. The stock's GF Value™ is €15.34, compared to a current price of €12.48 — trading 18.6% below its estimated fair value. The current Moat Score is 5. Fiskars Oyj's overall GF Score™ is 74/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Fiskars Oyj (FRA:A8X), the current Moat Score is 5 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Fiskars Oyj (FRA:A8X) Overvalued in 2026?

Based on GuruFocus' analysis, Fiskars Oyj stock appears to be undervalued. The current stock price of €12.48 is trading 18.6% below its estimated GF Value™ of €15.34. GuruFocus considers Fiskars Oyj to be Modestly Undervalued.

Key valuation signals for FRA:A8X:

  • Moat Score: 5
  • GF Value™: €15.34 vs. price of €12.48 (18.6% below fair value)
  • GF Score™: 74/100 with 7 warning signs

No single metric tells the full story. See the FRA:A8X stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Fiskars Oyj Business Description

Address Keilaniementie 10, P.O. Box 91, Espoo, FIN, FI-02151
Fiskars Oyj is the home of design-driven brands for indoor and outdoor living. The company is organized into two business areas: Vita and Fiskars. The business area Vita offers premium and luxury products for the tableware, drinkware, jewelry, and interior categories. It comprises brands such as Iittala, Georg Jensen, Royal Copenhagen, Moomin Arabia, and Wedgwood. The business area Fiskars comprises the gardening, watering, and outdoor categories, as well as the scissors, creating, and cooking categories. The brands include Fiskars and Gerber. Fiskars Group's reporting segments are: Vita, Fiskars, and Other. The company's brands are present in more than 100 countries in Asia-Pacific, Europe, and the Americas.
74GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€12.48
Price
€15.34
GF Value