Step One Clothing (FRA:J6H) Moat Score: 0/10 (As of Jul. 15, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:J6H Step One Clothing Ltd FRA:J6H
33 GF Score
Price €0.07
GF Value €0.36
Valuation Significantly Undervalued
! 3 Warning Signs
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What is Step One Clothing Moat Score?

Step One Clothing has the Moat Score of 0, which implies that the company might have No Moat - No discernible moat.

Step One Clothing has

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Step One Clothing might have No Moat - No discernible moat.

Step One Clothing  (FRA:J6H) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Step One Clothing Moat Score Related Terms

FRA:J6H
33GF Score
Step One Clothing Ltd FRA:J6H
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Step One Clothing (FRA:J6H) Overvalued in 2026?

Based on GuruFocus' analysis, Step One Clothing stock appears to be undervalued. The current stock price of €0.07 is trading 80.8% below its estimated GF Value™ of €0.36. GuruFocus considers Step One Clothing to be Significantly Undervalued.

Key valuation signals for FRA:J6H:

  • Moat Score: 0
  • GF Value™: €0.36 vs. price of €0.07 (80.8% below fair value)
  • GF Score™: 33/100 with 3 warning signs

No single metric tells the full story. See the FRA:J6H stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Step One Clothing Business Description

Other Exchanges STP:Australia
Address 120 Chalmers Street, Surry Hills, Level 2, Sydney, NSW, AUS, 2010
Step One Clothing Ltd is a direct-to-consumer online retailer for men's undergarments. Its products comprise Boxer Brief, Trunks, and Boxer Breif+Fly. Its group is organized into three operating segments, being online retail sales for Australia, the United Kingdom, and the United States of America, however, these segments are aggregated into one reportable segment.
33GF Score

Get the complete analysis for FRA:J6H

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.07
Price
€0.36
GF Value