Shangri-La Asia (FRA:SHN) Moat Score: 6/10 (As of Jul. 05, 2026)


FRA:SHN Shangri-La Asia Ltd FRA:SHN
81 GF Score
Price €0.42
GF Value €0.59
! 5 Warning Signs
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What is Shangri-La Asia Moat Score?

Shangri-La Asia FRA:SHN 81 Moat Score is 6 as of Jul. 05, 2026. GuruFocus rates FRA:SHN with a GF Score™ of 81/100 and a GF Value™ of €0.59. The stock has 5 warning signs investors should review. Among 879 Travel & Leisure companies, Shangri-La Asia ranks better than 98.18% on this metric.

Shangri-La Asia has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Shangri-La Asia has Narrow Moat: Shangri-La Asia has a strong narrow moat with a well-recognized brand and customer loyalty in luxury hospitality. Its extensive distribution network and premium locations provide a competitive edge, though it faces challenges from global hotel chains.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Shangri-La Asia might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

Shangri-La Asia  (FRA:SHN) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Shangri-La Asia Moat Score Related Terms

FRA:SHN vs MAR, HLT, H: Moat Score Comparison

For the Lodging subindustry, Shangri-La Asia's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Shangri-La Asia Moat Score vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Shangri-La Asia's Moat Score distribution charts can be found below:

* The bar in red indicates where Shangri-La Asia's Moat Score falls into.


FRA:SHN
81GF Score
Shangri-La Asia Ltd FRA:SHN
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
Shangri-La Asia (FRA:SHN) has a Moat Score of 6 as of Jul. 05, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Shangri-La Asia ranks #16 out of 879 companies in the Travel & Leisure industry, placing it in the top 1.8%.
Is Shangri-La Asia's Moat Score too high?
Shangri-La Asia's current Moat Score is 6. Based on the distribution chart, Shangri-La Asia ranks #16 out of 879 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Shangri-La Asia has a GF Score™ of 81/100, reflecting its overall financial health beyond just this single metric.
How does Shangri-La Asia's Moat Score compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Shangri-La Asia ranks #16 out of 879 companies for Moat Score. This places Shangri-La Asia in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Travel & Leisure company?
A good Moat Score depends on the Travel & Leisure industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Shangri-La Asia's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shangri-La Asia stock overvalued right now?
Shangri-La Asia (FRA:SHN) has a current Moat Score of 6. The stock's GF Value™ is €0.59, compared to a current price of €0.42 — trading 28.1% below its estimated fair value. The current Moat Score is 6. Shangri-La Asia's overall GF Score™ is 81/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Shangri-La Asia (FRA:SHN), the current Moat Score is 6 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Shangri-La Asia (FRA:SHN) Overvalued in 2026?

Based on GuruFocus' analysis, Shangri-La Asia stock appears to be undervalued. The current stock price of €0.42 is trading 28.1% below its estimated GF Value™ of €0.59.

Key valuation signals for FRA:SHN:

  • Moat Score: 6
  • GF Value™: €0.59 vs. price of €0.42 (28.1% below fair value)
  • GF Score™: 81/100 with 5 warning signs

No single metric tells the full story. See the FRA:SHN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Shangri-La Asia Business Description

Address 683 King\'s Road, 28th Floor Kerry Centre, Quarry Bay, Hong Kong, HKG
Shangri-La Asia Ltd owns and manages hotels in the People's Republic of China under the brands Shangri-La Hotels, Shangri-La Resorts, Kerry Hotels, Hotel Jen, and Traders Hotels. Other countries in which the group has its presence include Singapore, the Philippines, Malaysia, Thailand, Japan, Australia, and a few Other Countries. Besides hotel operations, the group also engaged in golf course operations in Bali, Indonesia, and wine trading in Hong Kong. Its business is organized into Hotel Properties, Hotel management and Related services, Investment Properties, and Property Development for sales. Revenues are generated from room rental, food and beverage sales, hotel management, Rental revenue from investment properties, and sales of properties.
81GF Score

Get the complete analysis for FRA:SHN

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€0.42
Price
€0.59
GF Value